Printing is a major part of most businesses. There are many things that need to be printed like business cards, letter heads, business papers etc. You also have flyer printing for promotion and brochure printing that is a big part of corporate communications. Its good have some basic knowledge about digital printing and other printing techniques. Let’s take you through some of the terms.
Offset printing:
This is a printing technique which is apt for bulk and mass printing. Here the text and images on metal plates are transferred on to rollers made of rubber and then on to paper or any other medium. It is used to print newspapers, catalogues and brochures. It is also known as lithography.
Calibration:
Calibration is basic adjustment of a device used for measurements or base level. It is usually adjusted or reconfigured to the required and acceptable measure.
Digital printing:
This is the most economical of all printing methods. As the name suggests, digital printing is where a document is stored on a computer, USB or other storage device. The printing material is then transferred to the print medium through a device that is compatible with the images.
Laser Printing:
In the printing world, there are two types of printing; impact and non-impact printing. Laser printing is non-impact printing where printing is carried out without direct contact.
DPI:
The full form of DPI is dots per inch. It refers to the resolution and clarity of a printed image. How clear and crisp an image appears while printing depends on the DPI. If the DPI of an image is above 300, it is considered a high resolution image and conducive for printing.
RGB:
You will hear this very often in printing terminology. It refers to the primary colour scale which stands for red, green and blue. The RGB refers to colour density and the different colours used to create the scheme. It is useful in duplicating a particular colours and checking is accuracy.
There are also terms like hard and soft copy. Hard copy is a print out directly from the computer while a soft copy is the word document on the computer itself. Files are saved in certain formats before printing. The different file formats are PDF, CDR, tiff etc. For more information on digital printing and brochure printing you can visit www.graphipress.com.au.
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