ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
13.10.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Short Run Printing and Its Advantages

Author: Carla San Gaspar Author Ranking Gold | Posted: 07-08-2008 | Comments: 0 | Views: 7 | Rating:  (137) Article Popularity - Blue (?) Got a Question? Ask.
Sign Up Now!

Short run printing is one of the most sought after printing services today. But first, let’s make things clear: Short run printing will never replace offset printing. While it is a valuable option that you can use, offset printing will always be the printing method of choice when it comes to bulk printing.

However, it is the perfect compliment to offset printing since it covers all the printing options that are not available with printing offset. Here are some of its unique characteristics and advantages:

•    Save on printing cost
Since this kind of printing method is a direct printing method, you do not need to go through the tedious process of creating plates, color separation, film stripping and the like. Your files only need to pass through a computer which transfers your data straight to the printing machine. This allows you to print your materials with out paying for the materials mentioned above.

•    Print only what you need
While offset printing allows you the advantage of paying less when ordering in bulk, short run printing allows you to place orders for small quantities of prints at an affordable price. Before the emergence of short run prints, you have no choice but to print in bulk because you would need to pay for your prints as well as the cost of producing plates and dies. Also, when printing short run, you can specify the number of prints you want. This means that you will never print anything excess again.

•    Fast turnaround
Another advantage of not going through several printing processes is that you save time and allows your prints to be printed at a fast turnaround.  Also, the way color is produced when printing short run is different from the way colors are produced in offset. When printing in short, run, colors are sprayed directly on top of the paper and then coated with an aqueous finish. This makes the ink dry almost instantly without smudging. On the other hand, offset printing methods produces colors by running through 4 (sometimes even 5 or 6) rollers that contain different colors that when combined, produce the shade or hue that you want. This type of coloring process takes a longer time to dry.


•    It makes creating prints for your direct mail marketing campaigns easier
You can make your direct mail campaigns more efficiently since you can print different materials for different target audience. Short run prints allow you be more specific in the way you market to your target audience by letting you specify the number of prints you produce for a specific marketing are.

•    It gives you options when publishing your books
Book publishers and authors are the ones who benefits most from having short run prints. Authors can now publish their books even with a limited budget since you can specify the number of prints that you want. Also publishers can now store large volumes of back copies of books and have them printed whenever an order comes. All they have to do is store a digital copy of that book in their database. It is a better option than printing bulk orders of these back copies and storing them in their inventories.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/printing-articles/short-run-printing-and-its-advantages-513879.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

More interesting topics about short run printing services can be found at Color Printing Wholesale

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:
Powered by Yedda 

Latest Printing Articles

Is it for You: Flyers
By: Colleen Davis | 13/10/2008
Few forms of advertising are as prolific as flyers. Not only are they a very versatile form of marketing, but companies both large and small can benefit from flyer printing, which means a lot of different people are using them.

How to Design a Business Brochure
By: Kishor Nayak | 12/10/2008
If you or your designer has created a visual look to your advertising, by all means, continue it in your brochure. Write your copy from the customer’s point of view, not yours. This brings out a customer oriented brochure.

Digital Printing is Easier and Fast for Printing Your Company’s Brochures
By: Kishor Nayak | 12/10/2008
If you want quality and intensity in your photos, crystal clear photographs on quality papers, then digital photo printing is what you need.

Create a Brochure That Talks to Your Customer
By: Kishor Nayak | 11/10/2008
You want your brochure to sound and look professional. You can accomplish this without using "stiff phrasing" or a formal tone. To most readers, "professional" is just plain boring. Pick your best customer and pretend you are speaking only to him/her this will help you in creating a fabulous brochure.

Breaking Down Business Cards: Contact Information
By: Kaitlyn Miller | 10/10/2008
There are a wide variety of different elements that go into business cards. My point here is to go over the different pieces of contact information you put on your cards, in hopes of helping you decide exactly what your card needs to say.

Top 10 Things That You Can Do to Improve Your Business Cards Printing
By: Adan Ines | 10/10/2008
Business cards are one of the most affordable materials that you can use in your marketing campaign. They are also very versatile as they offer you several options on how you can use them in different situations.

Design Postcards With an Attitude
By: Adan Ines | 10/10/2008
When you design postcards, you need to look at several design elements as well as several points that will help you in making your postcards more effective.

Living Large With Large Format Printers
By: Adan Ines | 10/10/2008
Large format printers allow you to create prints that are different than a lot of the materials that you see today. They can be used in creating prints that are in a way larger than life.

More from Carla San Gaspar

How to Use a Neti Pot in Three Simple Steps
By: Carla San Gaspar | 08/10/2008 | Printing
One nasal irrigation system which is widely used in the U.S. is the Neti Pot. Through the use of a small, strange-looking ceramic teapot, all the little nooks and crannies that you have in your sinuses are cleared of mucus.

4 Things to Consider in Business Card Printing
By: Carla San Gaspar | 10/09/2008 | Printing
Business card printing is not as easy as it looks. Business cards project your company’s image and as such, it is the material that is capable of making or breaking a favorable first impression to a potential client or business partner.

9 Things That Make Cheap Printing Cost Effective
By: Carla San Gaspar | 10/09/2008 | Printing
Cheap printing is definitely an asset in the business and marketing industry. Having very affordable printing services will enable you to have a flexible budget in which you can create and design your marketing materials in different ways.

Did On-demand Printing Saved the Book Publishing Industry?
By: Carla San Gaspar | 10/09/2008 | Printing
Prior to on-demand printing, e-books and digital books have become the cheaper and more convenient alternative to actual printed books. Because of this, e-books are being preferred over traditional printed books by many.

Your Introduction to Custom Printing
By: Carla San Gaspar | 10/09/2008 | Printing
Custom printing is one of the most exciting ways to handle your prints. You can personalize and create prints that will have an impact on your target audience.

4 Best Brochure Printing Services
By: Carla San Gaspar | 10/09/2008 | Printing
Brochure printing services are one of the most useful services that you can use. They offer you great depth in terms of the options that you can choose in your design and in your concepts. Also, brochure printing services allows you to be creative in your design – especially in making the prints your own.

The Three Important Goals That Your Banner Printing Must Attain
By: Carla San Gaspar | 26/08/2008 | Antiques
If you prefer to have banner printing done for your current promotional gimmicks, you first have to identify what is the goal of the ad. After determining that, you need to do the necessary steps to help the ad realize such.

Four Tips to Sizzle Up Your Marketing Materials Done Through Digital Printing
By: Carla San Gaspar | 26/08/2008 | Printing
Digital printing makes it easier for business owners to level up on their advertising plans. But you cannot rely on the technology to do everything for you. You have to match it with other plans and other techniques for you to be able to strategize better as well as achieve higher sales and improved outputs.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below