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Short Run Printing FactsShort run printing is one of the more popular fads today. The ability to create prints without a minimum number of copies has made the printing industry more accessible and more available to mass audience. No longer will you have to order large amounts of prints in order to have your materials done. You can order prints of up to a single copy and this is the main reason why printing in short run is very popular today. Printing in short run - how it started This is because of the production cost of printing you materials. Traditional offset printing employs a number of mechanical processes that makes the production cost high. Processes like plate production and color stripping were a vital part in the offset printing process and it can not be skipped. Digital printing solved all these problems by creating a printing method that by passes all these mechanical processes. This direct to printer to approach allows digital printing to offer services that are faster and more affordable. It is faster than traditional offset printing because it does not employ different mechanical processes. It is also more affordable since you no longer need to pay for the aforementioned mechanical processes. However, there are still misconceptions about printing in the short run that you need to clear up: You can print short run prints on traditional offset printers The rationale behind offset printing is that it is geared toward bulk printing. The more prints that you create, the lower the price per printed piece becomes. the simple math: The cost of the pre press processes are divided up on the number of copies that you order. The more copies means more the production cost will be divided and if you reach a certain amount of copies that covers the production cost, you will only need to pay for the paper and the ink. Short run printing can be classified as variable printing
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