Brochure printing sounds easy. The concept is simple and the layout seems to be a piece of cake. While some people achieve brochure printing easily, unfortunately, the same cannot be said for everyone who have had to struggle.
When it comes to brochure printing, as with any other print materials, you have to consider the various print elements and materials available in order to make your print design possible.
Loading yourself with brochure printing information is beneficial, especially if you know that you’ll be continuously printing materials in the long run. Whether it is for your organization’s causes, business promotions and the like, you find it handy to have all the facts right.
In so short a time, however, you can check and avoid errors in your brochure printing if you know these basic information. You can avoid false expectations brought about by false notions on brochures and printing through this simple FAQs.
1. Is it really necessary to put aqueous coating on my brochure?
Today’s technology affords you to have free aqueous coating, without any additional charges coming from your printer. This is the new standard of printing, so you get to enjoy a truly polished brochure printing.
The Aqueous coating is like an added bonus for it seals your prints and protects it from the elements. It also gives your brochures that added sheen that brings out the lustrous quality of your colors.
2. What are the most popular folds for brochure printing?
There are man folding options, but most commercial printing companies offer half-fold, tri-fold and Z-fold. Half fold creates only 4 panels, while both the tri-fold and Z-fold holds 6 panels. The only visible difference between the latter two is the way the brochure opens up.
There are other folds such as double bi-fold, C-fold and gatefold which you can instruct your printing company to do. However, this may entail custom printing and extra charges.
3. Why is the 100lb Text and 100lb Cover ideal for brochure printing?
100lb Text and 100lb Cover stocks are premium paper materials used for brochure printing. These are perfect for they are heavy set, thick and opaque. Its bright white and smooth quality only enhances it ability to hold images better.
Opacity is important for it allows you to print designs on both sides, wherein the shadows created by the designs placed on the reverse side of the paper wouldn’t adversely affect the other. This way, your brochures can be read more legibly and appreciated fully.
4. Is it possible to use other type of paper stocks?
Commercial printing companies offer a variety of paper stock which range from Aqueous coated to Matte coated. The thickness varies too from 70lb offset to 100ln text stock.
However, if the paper stock isn’t of premium material and it is also too thin beyond the standards observed by most printers, chances are it would not hold up your prints well. Also, when these are run under the wheels, the paper might crease unfavorably.
With all these unpredictably, it is better to acquire the services of a printing company who uses only the finest materials for your brochures.
5. Is it really necessary to use the templates provided by the printing company?
Templates are necessary for it removes you from doing the guesswork on obtaining bleed size, identifying the trim area and the safe zone. Templates too make it easier to align your designs along the center better.
Templates play a more vital role when you require folding for your brochures. Hence, you have to be carefully and specific as to which page goes to the front and the back of the brochure.
You should also center the design you need for each of the panels. The panels are sections created in the paper when it is folded. So once again, you should set your design properly and know exactly which one goes where so that when it is folded, everything opens up accordingly.
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
More from Carla San Gaspar
Commercial Color Printing – Helping Artists Spread Their Talents
By: Carla San Gaspar | 13/11/2008 | Printing
You must not get intimidated at the thought. Commercial color printing can be affordable and yet give you a big boost in marketing your work and your profession.
Targeting Your Customers’ Emotions Through Brochure Printing
By: Carla San Gaspar | 13/11/2008 | Printing
There are lots of ways that you can try to make it appear like you are ready to face the challenges that bigger companies pose as threats. So these bigger companies use brochure printing for their promotions and information drive.
Understanding, Preventing and Treating Diseases of the Sinus Cavities
By: Carla San Gaspar | 11/11/2008 | Medicine
The sinuses exhibit a close connection with the nose, demonstrated by their similar mucosal lining and by small openings found within the complex. Therefore, the problem of the nose becomes the problem of the sinus cavities and vice versa.
The 3 Essential Elements of Real Estate Postcards
By: Carla San Gaspar | 11/11/2008 | Printing
In any business and profession, you will encounter lots of tips and different advices as to how you are going to nail luck and succeed with your marketing ventures. This also holds true in the real estate biz. You may have already heard about real estate postcards and what these can do to help you iron out the slump with your earnings.
Know the Symptoms of a Sinus Infection in an Instant
By: Carla San Gaspar | 04/11/2008 | Medicine
Knowing the symptoms of a sinus infection may spell the difference between suffering from sinusitis and living a healthy and normal life. Nobody wants to have sinusitis as it brings about pain and discomfort in our daily lives.
Imperative Causes Why You Must Avail Business Cards Printing
By: Carla San Gaspar | 04/11/2008 | Printing
People in the business and professionals alike must never ignore the value of business cards printing to their venture. Your business card says a lot about who you are and how are you going to be perceived by the buying public
Custom Printing – Advertising for Professionals Made Easier
By: Carla San Gaspar | 04/11/2008 | Printing
You will be able to expand your clients’ base by gathering more and more people who will try your services based on how they view your ads. So be sure to hire the services of the right printing company for your custom printing jobs. This way, you will have more chances to be liked by those who will see the materials.
Color Offset Printing – Helping Businesses Survive the Hard Times
By: Carla San Gaspar | 28/10/2008 | Printing
Color offset printing helps you disguise your financial trouble to the people whom you are targeting to get you out of the situation. So make sure that you do everything right in order to succeed without having anyone notice what you have been through.
Advertising 
