The Five Elements of Label Printing

Whether you are creating labels for your products, office tools or business equipment, there are a few elements that you need to think about for label printing.

Deciding on the most appropriate option for these elements should make your label printing designs look better and much more complete. You should look out for five major elements.

Label Sizes: The first element is your label’s size. Initially, label printing can be influenced by the actual product, thing or place itself where you will put your labels on. The label must be large enough to present its message efficiently, but it must not get too big lest it smothers the whole object or area that it is supposed to indicate. So balancing that is the first step for the label.

Secondly, you have to consider the amount of attention that you want your labels to draw. If your label has an important or crucial purpose that needs a big impact, then you may want to increase the size of your label to the largest possible dimension. However, if you want it to be just an indication label, having a small and functional one will do best.

Label Shapes: The next element that you should consider is the label’s actual shape. Typically, most people are okay with the standard rectangle shape. Only the dimensions or the width and length ratios are changed for customization purposes.

However, there are some cases when you want your labels shaped differently. For special kinds of labels like promotional labels and product labels, you may want to alter its shape so that it looks different and more eye catching. Knowing the best shape for the right purpose should let you maximize your label’s effect on people.

Label Materials: The paper or material of your label is also something that you should be aware about. Besides standard paper labels, there are other kinds of paper or material stock where labels are printed. These materials vary from high quality glossy paper to moisture and dirt resistant stocks, which are perfect for labels that will be experiencing different kinds of environments.

If your labels will be exposed to extremes of heat/cold, moisture and dryness, you may want to choose the right material option, which can survive easily in them. Just ask your label printing service for the paper stock options that relate to these properties.

Label Colors: Of course, the color of your label is also extremely important. Colors mark labels with certain feelings and preconceptions. Red typically imbibes an intense feeling giving labels a sense of urgency or potency. Brighter colors like yellow and orange convey a more energetic aura to labels, while cooler colors like blue and green grant the feeling of calmness and peace.

By using these colors and feelings, you can imbibe a certain subtle emotional effect to your labels. For warning labels and potent materials red may be the best color for them. Things that require immediate attention can have the brighter colors because they can catch attentions quicker. Lastly, cooler colors can be for simpler labels, which you want to convey a more peaceful message.

Those are the four elements that you should look out for in your label printing task. Try to decide a specific option for all four of those elements so that you can have all the bases covered for label printing. Also, try to find a coherent balance between them all so that you can maximize your labels impact to your readers.

Learn about the developments in label printing.