Having a printing estimate is a very important option that you can have in your prints – more so in your variable printing strategies. Having the correct printing estimates will immensely improve your variable printing and direct marketing campaigns. But before we discuss how printing estimates can help you, here is a little background on what variable printing is.
Variable printing is a digital printing method that enables printers to mass produce your custom prints. For example, 3,000 personalized and custom prints can be produced as opposed to printing 3,000 copies of a single design that you can achieve through traditional offset printing.
There are three types of variable data printing options:
? On-demand short-run variable printing service - On demand short run color printing is the most basic of all the variable printing services available. This type of variable printing service is done by dividing your prints and printing a set number of copies in short run. This is the easiest type of digital variable printing method because it only utilizes the short run process and there is no data programming involved.
? Selectable variable printing service – selectable variable printing is the second type of digital variable printing services. It is more complicated than short run variable printing in the sense that there is a little programming involved. Here, you will have to determine which elements of the design will remain static (the same) and which elements will become variable (different).
This type of variable printing is used mainly for direct marketing campaign since it allows you to retain the original design and layout of your design but it also allows you to print a different name and address on each.
Ticket printing and stub printing also works on the same premise. You retain the design and layout that you want but you can change the number of the tickets for every print.
? Full variable printing service – full variable printing service is the most complicated of all variable printing services. Full variable printing service relies heavily on the printer’s computer database and programming language. You can program different codes and scripts (you can specify the codes that you want or you can also leave them random) on to your computer. The computer in turn processes these algorithms and scripts that you input enabling the printer to alter your prints at random or at a controlled setting (it depends on the codes and scripts that you enter earlier). In theory, you can print different types of prints every copy.
Having printing quotes will help you with your variable printing services by:
• Letting you get instant prices of your prints – you can budget more and control how you can go about your marketing strategy.
• It lets you canvass for the cheapest prices that you can get – having online price quotes allow you to shop around and get the prices of competing printers. Just choose which one fits your budget perfectly. Now you can print how many you need and not waste any more money.
Related Articles
The Road to Effective Full Color Printing
By: Maureen Pelayo | 08/10/2008 | Printing
Full color printing gives your print ads the added boost for people to look at them and actually dig into what you have to offer.
Catalogs: Bring Out the Goodness in you Through Catalog Printing
By: Carla San Gaspar | 21/08/2007 | Printing
Admittedly, catalogs will require a lot of patience and skill on your part but once you got one printed out, you’ll know just what kind of wonders it can do for you. It will be a source of pride and accomplishment only a few might have successfully achieved.
Get Reinforcement for Your Real Estate - House Flipping Ventures With Catalog Printing
By: Carla San Gaspar | 22/05/2008 | Real Estate
With all the excitement surrounding the practice of house flipping, there’s a good reason why you need to be on guard with your marketing strategies. And catalog printing can help you in that department.
Faqs on Brochures Answered: Ideas and Guidelines
By: Jenabej | 18/07/2007 | Printing
Brochures, like may print materials, work effectively by delivering much needed information to its market or consumers. At the same time, it generates and arouses their interest that would motivate them to buy.
Your Introduction to Custom Printing
By: Carla San Gaspar | 10/09/2008 | Printing
Custom printing is one of the most exciting ways to handle your prints. You can personalize and create prints that will have an impact on your target audience.
The Right Printing Company and Other Tips to Help You Launch Your Product
By: Maureen Pelayo | 18/09/2008 | Printing
The least that you want to happen is for the launch to fail. Having the right printing company can definitely help a lot in executing a great plan. But what constitutes this great plan? Here are only some.
What You Can Do With Label Printing
By: Adan Ines | 08/10/2008 | Printing
Label printing is a nice way to help you in marketing and branding your product. However, creating labels are not as easy as it looks. You can see labels anywhere.
Printing Services: are you Getting the Complete Printing Package?
By: Abejuela Jennifer | 22/08/2007 | Printing
Printing service can mean a lot of things. For printing companies, this means having the right equipment in order to offer clients a particular printing service. Hence, it involves printing machines and tools, and even the skills of the personnel.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Can a 32-Bit MBSA Host do a remote scan of a 64-bit client?
By: FXD9627 | 29-10-2008
Can a 32-Bit MBSA Host do a remote scan of a 64-bit client?
How to start new internet business
By: bosslady | 29-10-2008
start new internet company
How do local governments get the money they need ...
By: Dee Bowman | 28-10-2008
How do local governments get the money they need to provide services to the community?
Asset Protection Offshore banking
By: minnie | 28-10-2008
What is the best location for international banking? I read the book Wealth and Asset Protection Strategies by Steven Sears Attorney and attended a seminar at his Sears Law Building in Irvine CA. He recomended Europe Asia and Central America.
Business cards
By: Candy | 24-10-2008
How do I type out and print my own business cards, not graphics, just my name, hobby and phone number?
What Digital Printer should Ibuy?
By: Paddy Cribben | 21-10-2008
1 stoney*i am looking at buying a digital printer and wonder for all round performance (quality of print being important) would
People reccomend konica minolta, canon or xerox?
Q&A Powered by:
Latest Printing Articles
Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.
How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.
Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.
The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.
Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.
The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
More from Adan Ines
The Role of Marketing Brochure in Encouraging Customer Complaints
By: Adan Ines | 06/11/2008 | Printing
Give your clients the proper venue to place their concerns. If you want, you can use a portion of your marketing brochure for the complaints section that your clients can fill up. Make sure that you will act on them immediately and with their best interest in mind.
Marketing Brochures – the 3 Most Important Aspects
By: Adan Ines | 24/10/2008 | Printing
Among the many selections that business owners have when it comes to their advertising ventures is through the use of marketing brochures. Such material can be distributed in many ways.
Vinyl Printing – Helping You Break Out From Your Advertising Routine
By: Adan Ines | 23/10/2008 | Printing
You don’t have to worry with the money aspect. You can still allot your usual budget when it comes to this. You just have to experiment on the kinds of materials that you are going to use. For example, instead of the usual poster for large format ads, why don’t you opt for vinyl printing for a change?
4 Suggestions on How to Make the Most Out of Your Printing Cost
By: Adan Ines | 23/10/2008 | Printing
You are conscious about every project that you must allot money to be spent. This ranges from the office supplies, staff wages, to the marketing funds including printing cost.
Great Ideas for Business Cards Printing Job
By: Adan Ines | 22/10/2008 | Printing
Business cards are the most cost effective way to reinforce your company image as well and improve your social and business networks. The key here is to have business cards printing materials that are well made and well designed.
Ways to Improve Postcard Marketing Headlines
By: Adan Ines | 22/10/2008 | Printing
However, the importance of how you use the postcard headline in your design is understated and often overlooked. There are different ways to improve your postcard marketing strategies but a good place to start is in improving the way you construct your headlines.
What’s Up With Wholesale Large Format Poster Printing?
By: Adan Ines | 22/10/2008 | Printing
Wholesale large format poster printing is a printing in innovation that will help a lot of designers and marketing people alike. There are a lot of things that you can do with large format printing and the options you have when you print wholesale are plenty.
Four Important Elements of Business Cards
By: Adan Ines | 22/10/2008 | Printing
Business cards are marketing materials that will help you in a lot of ways. They can be used to improve and reinforce your image. It can also be used to widen your contacts whether in business or in society.
Advertising 
