The Right Message for the Right Medium

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Direct Marketing Postcards in the Mail in Just Five Days
By: Janet Holian | 05/07/2006 | Small Business
Everyone wants to test other channels such as postcard marketing mailings, but production timelines and costs make that nearly impossible. The power of the internet takes the traditional design and printing process and turns it into a cost-effective tool for direct marketers of all types.

Use Postcards to Gain Clients (and Keep Them, Too)
By: Colleen Davis | 10/09/2007 | Printing
Business owners know that it’s not that easy to get potential clients to become regular buyers. But it is still harder to try to keep these clients to stay and continue to support your business. With so many competition coming out everyday, every hour, it is very hard indeed to maintain your business leverage.

Get Higher Response With your Postcards From These Low-cost Tips
By: Janice Jenkins | 25/10/2007 | Online Promotion
four postcard printing secrets to help you create an effective marketing campaign

The Printing Company That’s Right for you
By: Janice Jenkins | 02/01/2008 | Online Business
three things your printing company should have

Advertising When the Time is Right
By: Kaitlyn Miller | 12/02/2008 | Marketing
There are so many tips and suggestions when it comes to having the right advertising for your business, or what you can do to maximize your marketing campaign. Whether online or offline

Compassionate Designing
By: Kaye Z. Marks | 28/03/2008 | Printing
Designing your marketing materials is all about enhancing that passion, not only to make a superior design, but to serve your clients and users well by creating a design that they really need and demand. With your postcard marketing design, for example, it is all about valuing your users and clients’ experiences and opinions as something useful and helpful in creating your design.

Creating a Referral’s Program Through Postcard Printing
By: Rachelle Ann | 30/04/2008 | Marketing
Postcard printing can be one of your tool for your referral's program. You can gain satisfaction of your customers through referrals.

Words of Marketing Wisdom: Know Thine Enemy
By: Janice Jenkins | 03/06/2008 | Online Business
superior competitive intelligence can allow you to better price your product or service

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Things to Plan Well in Advance for
By: Kate | 18/11/2008
I’ve just come off writing a series of articles talking about how planning ahead might cause you trouble if you aren’t willing to keep an open mind, so now I’m going to focus instead on why you should still plan ahead no matter what.

How You Frame Your Offer
By: Colleen Davis | 18/11/2008
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.

How to Create Short But Powerful Ad Copies Through Custom Printing
By: Maureen Pelayo | 17/11/2008
There may be nothing wrong with what you are doing. But certainly you are lacking on some things. If you are utilizing the print medium for your ads, you can try custom printing for a change. This is to cut yourself out from everybody else, to give your image a boost and so that people can finally notice you.

Design Postcards – Designing Your Marketing Attitude
By: Maureen Pelayo | 17/11/2008
You must dwell enough time and thoughts in any advents with regards to this. This includes how to design postcards, how to make effective ad copies and other things that you have to decide on as you utilize different tools.

The Endless Possibilities With Digital Poster Printing
By: Maureen Pelayo | 17/11/2008
Do you own a small shop? Do not think that because your place is small, you cannot opt for bigger adverting means like digital poster printing. This can serve you in many ways than you may have originally planned.

Wholesale Printing – Leading Your Business to the Right Opportunities
By: Maureen Pelayo | 17/11/2008
Wholesale printing gives you an opportunity to take your chance in advertising to a larger crowd. This is mainly because this is affordable, so you will not think twice about taking the plunge.

The Larger Your Audience the More Unfocused Your Message
By: Kaitlyn Miller | 17/11/2008
As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations

Place Your Product Into a Person’s Life
By: Kaitlyn Miller | 17/11/2008
When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life

More from Colleen Davis

How You Frame Your Offer
By: Colleen Davis | 18/11/2008 | Printing
This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.

What Does Your Business Card Say About You?
By: Colleen Davis | 13/11/2008 | Advertising
When someone picks up a business card they’re obviously going to be thinking certain things about the person who paid for the business card printing in the first place. A business card acts as a bit of extension of the person who made it

Know What You’ve Done Before
By: Colleen Davis | 11/11/2008 | Printing
A very important element in marketing is being aware of exactly what you’ve done in the past. There are a few reason why this is going to be important. The first is because you want to be able to gauge how well a particular message

Are You Giving the Answer to a Problem?
By: Colleen Davis | 10/11/2008 | Printing
Life is full of problems both big and small. Many of these are just little inconveniences in life that people get used to. You just don’t really think about it anymore, and because of that, you can be given a pleasant surprise when you find a solution to it.

Let Your Competition Teach You
By: Colleen Davis | 06/11/2008 | Printing
Many new business owners view their potentially heavy competition with a look of apprehension and fear at the prospect of going up against such well established companies.

Knowing the Specifics: Newsletters
By: Colleen Davis | 04/11/2008 | Printing
A newsletter is a method for a company to appeal directly to their customers and talk to them in a way they wouldn’t be able to with just normal advertising. Advertising is typically about promoting something very specific

Never Just Look at One Marketing Push at a Time
By: Colleen Davis | 31/10/2008 | Printing
I know that when you have a big marketing push that you’re working on it can be hard to then divert your attention to other things. You want to make sure that your advertising is as good as possible, and the only way you can do that is if you’re giving it all of your attention.

The Key to Strong Seminar Attendance
By: Colleen Davis | 30/10/2008 | Printing
I have to say that there are two primary reasons why I don’t end up going to a lot of seminars that I’m invited to. The first is that I often just forget about the thing altogether. I get an invitation in January asking me to come to a seminar in June