What Does Subway and Color Wholesale Printing Have in Common?

Yes, you read it right --- Subway sandwiches and color wholesale printing.

Franchise 500, Entrepreneur Magazine’s annual list of top franchises, has revealed its 30th valedictorian.  It named Subway as its 2009 No. 1 franchise; besting other big names like its close contender, McDonald’s which held the top spot several times over the span of 30 years.

Subway also had a winning streak since 2001 but it was cut short by 7-Eleven in the 2008 list.  This year, the sandwich company has reclaimed its crown.  

Totally not subpar

The remarkable feat does not solely lie on the number of years it spent on top.  It was that it managed to maintain, if not outdo its performance despite the recent and most serious economic downturn since the Great Depression.  On top of that, it is still growing.  It has more than 1,500 stores that are due to serve more Subway sandwiches this year.  

So what makes it click? Well, according to an article on Entrepreneur.com, people would rather spend money on a hunger-satiating sandwich than, say a cup of premium coffee from Starbucks which doesn’t deviate much from the former in terms of price.  

Being a complete meal at a low price, a Subway sandwich may fall under someone’s list of necessities, as substitute to the regular meals he takes.  A drink from the coffee giant, however, would most likely be regarded as luxury, considering its price and little nourishment factor.  Simply put, Subway gives a better value for the dollar.  

Color wholesale printing shares the same trait with Subway.  

The Subway and printing connection

Like food for humans, advertising is a necessity for business.  To thrive and flourish, companies need a good deal of marketing campaigns to make sure that they will be up and running for a long time.  However, although simple, meeting this requirement had become challenging this year. Cost-cutting strategies have affected this business essential significantly. This is where bulk printing provides a shock absorber.

Wholesale prints make it possible for companies and advertisers to get the most from the money they shell out, just like the Subway advantage.

Gains amongst losses

The best thing about ordering in bulk is that you get to reach many buyers but you pay a relatively very small amount per person you advertise to.  For a dollar, you can get several postcards, for instance, if you order wholesale.  Such deals are not possible with other advertising means.  So even through tough economic times, you can still get close to your target revenues with the aid of advertising tools.  

Especially if your products or services are demographic-specific, getting a radio ad spot would be expensive and less effective compared to direct mailing materials. In this case, radio, TV or magazine ads are luxuries micro to small businesses cannot afford, and don’t really need since they have more economical options in the form of brochures, postcards, flyers and posters.

If you want to bring the Subway magic to your own business, make sure that you give your customers the best value for their money.  As for your company, make sure you get your own share of this by purchasing wholesale prints.