What You Need to Know About Printing Brochures

Brochures are an incredibly effective means of promoting a new product or service, but there is a lot of room for error. It is very important to spend enough time designing your next brochure and picking out the right type of paper and style to ensure that you get your message across properly. If you have never ordered a printed brochure before, here is what you need to know.

Paper Stocks
The type of paper that you use will make an impression on your reader. Flimsy, thin paper stock is never recommended. This is often subject to see through and makes your company look cheap and as if you don’t care about your professional appearance. There are five main types of paper stock that should be used for brochures:<!--[if !supportLineBreakNewLine]--><!--[endif]-->80# Matte – This is a very nice stock that feels substantial in the hand. It has a matte finish, so the finished product will not appear glossy and it will not feel slick. This is a good choice for those that want to make a serious impression or for those that are not relying on a lot of artwork.
80# Gloss – This is the same in terms of heft with the above paper stock, but the finish is very glossy. This type of paper stock will feel very slick in the hand and gives a very good impression.
100# Gloss – If you are really looking for a paper that will shout “high end” this is the perfect stock. It is about 25% thicker than 80# stock and the finish is very glossy.
80# Gloss Cover – For a larger brochure, or for a brochure that will be mailed, this type of paper stock is an excellent choice. This paper is actually twice as thick as the 80# gloss mentioned above, but it will have that same glossy finish and slick feel.
80# Matte Cover – Once again, very similar to the gloss stock mentioned above, but this will have a matte finish.

Selecting the Right Size
Brochures are commonly folded either three or four times. Some companies prefer a single fold, but the standard designs are usually folded three to four times. This gives a very professional appearance and helps with the general flow of your information. Readers are used to this format and can easily follow the text from panel to panel.

There are four main brochure paper sizes.
8 ½ x 11 – This is your standard paper size, similar to what you put in your own printer. The weight of the brochure will depend on the stock that you select, but you can get an idea of this size by folding a regular piece of paper three or four times. We recommend this size for those that do not have a lot of information to get across, or for those that want to save on mailing costs.
8 ½ x 14 – This size is a bit bigger, but still very economical for mailing. This is most commonly used for four fold brochures and gives you a little more space to get your message across.
11 x 17 – This is a much larger sheet that allows you to impart a lot of information. We recommend this size for customers that simply cannot fit all of their information onto a standard size. It will cost a bit more to mail this type of brochure.
11 x 25 – The biggest size available. This is a great size if you are trying to get a lot of information onto one sheet of paper. This size is also the most costly to mail.

Putting it All Together
The right combination of paper stock and size means a lot towards your finished product. You will need to consider this when you are designing your brochure. It is a good idea to get a rough idea of what you will be including in your brochure to get a better indication of the size that you will need.
Remember, your brochure will be printed front and back. However, the back panel is usually reserved for a closing statement, the customer’s address and the actual cover of the brochure. Your important information should be located on the interior of the brochure.
It is a really great idea to summarize any of your important points on the back panel of your brochure, next to the address panel. If you are offering any sort of mail-in coupon on your brochure, you can also put this on that particular panel to make it easier for the reader to spot.

If you are looking for a Printing Company, try to contact Warson Printing

Copyrights: printquotesdirect.com
Refer to:
http://www.warsonprinting.com/
http://warsonprinting.blogspot.com/