Himfr.com reports the new sail will be put on the market in January next year

"From small, see big, Return of the King." Ding Lei, Shanghai GM, General Manager, using these words as the opening, revealing new Sail "return" in a different meaning. The eight years ago, was once a synonym for the Sail Jiajiao cars, after the Shanghai GM and SAIC-GM Pan Asia Technical Automotive Center, four years of development, will soon re-enter the market in January next year.
 

With the other models, the new Sail significance. This is not just because of Sail on behalf of the original first paragraph of family sedan car, swept the country. More importantly, with the original Sail to become the symbol into the family car, as in domestic auto sales more than 10 million today, the new Sail will be the first to enter a joint venture between 60,000 yuan less than the brand economy cars, which means that the joint venture brand officially began attacking the local brands have been occupied in the field of low-priced cars.

The former, on the market and Shanghai GM, the symbolic significance than practical significance should be - in eight years ago, Sail to open the door to the family car, after sales of domestic cars is the largest user of home users. The latter point, the impact on the domestic market is much more likely to have far-reaching. After a few years of hard work, domestic brands have made impressive domestic results, but in the field of high-class cars, but also in the difficult climbing stage. But with the fierce competition, and joint-venture brands local layout of the formation of high-class cars in the area, local brands to capture a share, to say, is still in its early stages.

Local brands, the performance of the domestic market of 10 million or less focused on the economy cars. In the past few years, domestic brands with domestic cost advantages, firmly occupied the field of low-priced economy cars.

The arrival of the new Sail, this pattern will be completely broken. "Why do high-quality, high standards, they must be cost?" In the November 3, the new media communications at the Sail, Ding ourselves. He gives the answer is "no". Ding said that the new Sail was developed entirely by Shanghai GM, a joint venture brand models introduced in the past so high there is no transfer fee; Shanghai GM, GM used three global brands Chevrolet, Buick, Cadillac did not any brand transfer fee, which have obvious advantages compared to its own brand; the other, and more crucial is the size advantage, "30000 supporting the procurement price and procurement of 3 million units (including the general global) prices certainly are completely different. "Ding said.

The new Sail estimated minimum price will be 50000-60000 yuan at the scene to see cars on the car industry's highly competitive, said affirmative. In accordance with the planning of Shanghai GM, this is only the Chevrolet brand to go the local development of the most important step, the next, so that the product idea will be extended upward. If such products and prices and self-brand competition, the market is expected to draw a clear line better either.

To be sure, like the opening Ding said, the new Sail market performance in the reproduction of "Return of the King." Our problem is to leave the competition to this day, own brands if the brand value is not established enough before, and then lost their price advantage, its market advantage lie? It should be said, the new Sail stinging is the current soft underbelly of the independent brands.

Sail site in a new conference and stability of well-known industry experts Lee said that the only way to force its own brand progress and mature. Perhaps, the new Sail to bring the crisis to its own brand, it is also its own brand survival of the fittest, comprehensively enhance the opportunities.