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Home Page  Business Public Company The Media Mantra: Prepare, Prepare, Prepare |
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The Media Mantra: Prepare, Prepare, Prepare Because our Public Relations company is known to the media as a resource, we continually receive calls from print and electronic media looking for story ideas. These calls usually come when the media is on a deadline and need something – now! In those situations, the appropriate client has to be ready to move in a flash, which means he or she has to be prepared and ready to go. Although media placement usually takes some time, there are also those instances that a press release immediately hits the jackpot. We have emailed a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember; don't unleash the power of the media until you're prepared to control it. Public relations can be tricky because you have to be both patient and prepared. If you're not prepared to do an interview, it could turn out to be a dismal experience. You can end up feeling depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity. Copyright © Anthony Mora 2008
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Article Tags: Public Relations, Interview, Media, Media Relations, Story Ideas, Electronic Media Article Source: http://www.articlesbase.com/public-company-articles/the-media-mantra-prepare-prepare-prepare-485287.html About the Author:
Anthony Mora Communications Inc. is a Los Angeles-based Public Relations firm which develops, launches and implements strategic PR campaigns for businesses and professionals. AMC Inc., which has placed clients in such media outlets as Time, Oprah, People, the Wall Street Journal, the Today Show, CNN, the New York Times, the Los Angeles Times and hundreds of other media outlets, represents a wide range of clients including professionals, small business owners, major corporations and entrepreneurs. AMC Inc. develops a personalized strategy for every client, achieving PR Success through identification of target markets, focused media placement, targeted media pitches and press releases, image development, and media training.
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