Virgil W. Magee is the Deputy Director of Media Analysis for Strategic Communications for the North Atlantic Treaty Organization's International Security Assistance Force in Kabul, Afghanistan. In his position he is responsible for the identification and analysis of local, regional and global media trends pertaining to multinational ISAF and North Atlantic Treaty Organization’s (NATO) alliance missions and strategic objectives for 42 partner nation defense and foreign affairs ministerial-level organizations, NATO and United Nations mandated missions.
When it comes to public affairs and marketing matters within your company, one of the best ways you can spread your message and brand is with a spokesman. One of the most effective ways to use one is to have the leader of the company serve as spokesman. The reason for this is because it puts a face with the company. It lets people feel as if they know you on a personal level. Of course, they don't, but the point is that you want them thinking this way. There are a few tactics you should use if you want to be effective.
The first step in being an effective spokesman so your public affairs and marketing campaigns come across better is by being personable. You want to make sure you sound confident in your voice, as well as look confident in your stance. If you come across shy or unsure, people will think you are unsure about your company or product. Another great tip to use is to talk to the camera as if you are talking to one person. You want people watching your spokesman video to think that you are right there in their living room with them.
Another great tip for being an effective spokesman is to persuade your audience. However, you do not want them to realize that they are being persuaded. You want to make sure you are coming across as friendly. You want to avoid using hard sales pitches. You want to deal with public affairs, so you want to appear sociable and welcoming. So many people have become able to recognize sales pitches and find they want to avoid them at all costs. To be successful in your marketing campaign, you want to inform them about your product or services. People like learning new information, so informing is a great tip to use.
One of the reasons it is important to have a spokesman for your company is because it serves as another way for people to recognize your company. If you think about it, how many times have you seen commercials on television where a company has been using the same actor or spokesman or years? Every time you see that commercial, you automatically know what company it is. This is your goal for your company as well. Having a spokesman is a great marketing technique because it puts a face to your company.
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