Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, "Spin to Win" can be utilized by heads of major corporations, small business owners, and entrepreneurs.
You’re ready to promote your company. You know the ins and outs of your business, but you don’t know the media. So what should your next move be? You can give it a try yourself (the least attractive option), hire an in-house PR person, hire a consultant, or hire a PR firm.
All can potentially work. But as to handling your own campaign, you want to run your business not your campaign; plus unless you’ve done your homework and learned the ins and outs of pitching the media, you can potentially hurt yourself more than you can benefit your company; An in-house person or a consultant can definitely work, but from my perspective, finding an outside firm who lives and breaths PR is your best bet.
An outside firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media. Also, because they are working with a range of clients, they have a large base of media contacts. Chances are the media looks to them for story ideas, so you have a built in trust factor. Generally, a PR company’s media contact list will be quite a bit broader than that of an in-house person, or a public relations consultant and the more media you’re pitched to, the greater your chances of success.
But make sure that you pick a company that specifically suits your needs. Unless you’re looking for a firm to help you put on events, throw parties, and handle your advertising, I suggest you look for a firm that specializes in media relations. Many large public relations companies offer a laundry list of services, of which media relations is but one. If your main objective is to place stories on yourself and your company in the media in order to effectively build your brand and reach your target market, you want to find a company that eats, drinks, and breathes media placement. You want a firm that is talking to editors and producers on a daily basis, one that has cemented positive relationships with every level and type media. If you are able to find a firm that knows its business and you're comfortable working with, this is probably your optimum choice. Now you can dedicate the bulk of your time to your business and hand your campaign over to a company whose business is media relations.
Copyright © Anthony Mora 2009
For further information visit:
www.AnthonyMora.com
- Related Videos
- Related Articles
- Ask / Related Q&A
- Public Relations Services
- The Difference Between Public Relations and Marketing
- Public relations and marketing
- The Difference Between Public Relations and Marketing
- Using Public Relations to Market Your Business Startup
- Public Relations is a Discipline of Depth
- Marketing Public Relations: a Resource for Marketing News and Strategies
- PUBLIC RELATIONS - ETHICAL SPEARHEAD
Microblogging can Enhance Your Company Marketing Efforts
By: Chris Jenkinson | 20/12/2009A lot of small businesses don’t realise the great results they can achieve from microblogging. Using microblogging as a part of your company marketing efforts could definitely pay off.
Public Records: 5 Killer Secrets To Find Public Record
By: Anneline Smith | 19/12/2009In the present day and age, it has become imperative to find the exact information about people, sources or associates that one comes across or deals with. You might need to gain access to public records to meet this end then. No, I am not asking you to visit and inquire about different record holding institutions or travel to country courthouses and pour over moth eaten record books.
Replacing a Six Figure in Q1 2010 Explored by Unemployed Manufacturing Executives
By: Thomas Cutler | 19/12/2009Replacing a Six Figure in Q1 2010 Explored by Unemployed Manufacturing Executives
Manufacturing Executives Get to Select Any 2010 Mercedes Benz
By: Thomas Cutler | 17/12/2009Manufacturing Executives Get to Select Any 2010 Mercedes Benz
Business Marketing Tips – Off Page Strategies
By: Chris Jenkinson | 15/12/2009If you want to be a successful online business, marketing both on and off your website is important.
Unemployed Manufacturing Executives Replace Six Figure in Q1 2010
By: Thomas Cutler | 14/12/2009Unemployed Manufacturing Executives Replace Six Figure in Q1 2010
Market Drive and Restraints on HIV Therapeutics 2015
By: Bharat Book Bureau | 14/12/2009Bharatbook.com added a new report on " The Future of HIV Therapeutics - Market Forecasts to 2015, Competitive Benchmarking, Product Pipeline and Deals Analysis " which provides in-depth analysis of unmet needs, drivers and barriers that impact the global HIV therapeutics market.
The Importance Of Corporate Reputation Management
By: Danny Demichele | 13/12/2009You can have an outstanding business plan. You can have a superb product. You can even have the best workers in the business all working for you. But if you do not have a good corporate reputation management plan in place, it could all be for nothing.
Achieving Business Success Using Marketing’s “It” Factor
By: Anthony Mora | 18/12/2009 | Small BusinessA company begins by defining its message, which in turn identifies its marketing, which ultimately defines its medium. Each step defines the next. It is imperative that business owners and entrepreneurs define and express their core values in their marketing and that those values reflect and resonate with their target market. In today’s marketing world, the trust factor is the “it” factor.
Creating the Success Mindset
By: Anthony Mora | 16/12/2009 | Small BusinessThere is a reason that professional athletes visualize hitting a basket, sinking a putt, or hitting a homerun, they are aligning their thoughts and beliefs with their actions. The combination can be formidable. It is the secret to success in business and in life.
Effective Marketing to Bring in Customers and Grow Your Business
By: Anthony Mora | 11/12/2009 | Public RelationsEffective marketing is Transformational marketing. Whether launching a public relations campaign, or a social media marketing campaign, it’s no longer sufficient to simply reach and speak to one’s market or customer base. More then hearing a company’s message, clients and customers need to listen to and trust it.
Why PR Now Stands For Personal Relationships
By: Anthony Mora | 11/12/2009 | Public RelationsPR has dramatically changed and the ways to reach the public have radically shifted. The world of social media, blogging, and online communication has created a new era of personal reporting, what is sometimes referred to as citizen journalism. Savvy businesses and entrepreneurs no longer speak to or at their audience or target market, they speak with them.
Shift Your Marketing Now For Success in the New Year
By: Anthony Mora | 24/11/2009 | Public RelationsPrepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts...
Shift Your Marketing Now For Success in the New Year
By: Anthony Mora | 24/11/2009 | Public RelationsPrepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts...
How to Pick the Right PR Firm for Your Company
By: Anthony Mora | 21/10/2009 | Public RelationsPicking the right PR firm can make or break your campaign. You need to be able to communicate with you representatives. You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move. If you pick wisely, this could be the start of a successful and profitable relationship.
How To Make Money In A Recession With The Help Of Public Relations
By: Anthony Mora | 15/10/2009 | Public RelationsStudies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget.