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Response to: The Golden Age of Digital Marketing - 23 July 2008
By: Ray | 25-07-2008
89N The Golden Age of Digital Marketing - 23 July 2008 It was with much interest that I read the report on the Netimperative Directors? Dinner discussing the golden age of digital marketing. I completely agree that the marketing profession faces many challenges in its ambition to be taken seriously at the highest levels of business. As the various speakers highlighted, one of the key challenges is the perception of what marketing is. Recent research carried out for The Chartered Institute of Marketing by Ipsos MORI revealed that 73 per cent of working marketers surveyed believed there was a large gap between the reality of what marketing does and how it is seen by other parts of the business. Until marketing is recognised as a key driver of value in organisations, it will struggle to gain the respect of other professional business colleagues. However, marketing must earn that respect. As highlighted by several speakers, marketers must reach out to colleagues in other functions and those at a senior level, and communicate clearly with them the value they create for the organisation, in terms they understand ? which in boardrooms is predominantly financial. The Institute continues to promote the profession and attempt to change attitudes towards marketing in the wider business community. It has established links with various government departments to promote professional marketing, and has developed professional marketing standards that employers can benchmark their employees against. The drive towards proper recognition and respect for the vital role marketing has to play in today?s organisations has to start with greater accountability and clearly demonstrating the value marketers create. I am in no doubt that digital marketing, with its greater measurability, will be in the vanguard of marketers? increasing acceptance at the top table. Ray Jones The Chartered Institute of Marketing 25 July 2008

Small Scale Affiliate Marketing
By: Shikina | 22-07-2008
I'm looking to establish a direct affiliate relationship between myself (the affiliate) and one specific retailer that I deal with regularly. They're not looking for any other affiliates other than myself, but I need this to be a software-based solution. Anybody know of any generic code out there that I could modify and pass off to the partner? Are there any other solutions that don't involve paying huge upfront costs, or a recurring commission to a 3rd party network? Your help is greatly appreciated!

Why japanese firms tend to be so competitive
By: merry thu | 20-07-2008
why japanese firms tend to be so competitive

Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with. The products are non completing although they fall under supplements.  They have different purposes.  The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company. Someone told me that there is a law recently passed that makes this illegal.

My company has had an inquiry from All Star ...
By: gwetter | 17-07-2008
My company has had an inquiry  from All Star marketing group  in Hawthorne  NY.   I have been unable to  find the names of the principles of that  company

Multimap search campaign?
By: affilimate | 16-07-2008
Multimap are number 1 in google for "maps"? I'm interested to know what type of search terms they are struggling to get ranked for?

Events similar to the Machester Digital Roadshow
By: Nick Lapham | 16-07-2008
Hello, the Netimperative Regional Digital Roadshow- Manchester Date: Thursday 17th July 2008 is exactly what I need, but I shall be on holiday, are you planning anything similar at any other location? Nick Lapham

Car information , car sales , marketing
By: Michael | 14-07-2008
HOW MANY CARS SOLD PER DEALERSHIP ? Hello , I am trying to get information about the auto industry .  What i would like to know is  .... " How do I  find out  how many cars are sold , by dealership it possible ".  Can I find that information by Market Area ......... ie.  Hartford , Atlanta , Orlando , Nashville , etc.  ........ new cars and used cars , Trucks and SUV's ?  Thanks for your help ..... My name is Michael e-mai   BUSSINESS4MICHAEL@AOL.COM     

Nobody can answer this question.
By: JGgotogirl | 11-07-2008
What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?

Where or how could i become a promoter of NYC in Japan and vise versa?
By: euro777 | 11-07-2008
Hello How would one become a promoter of New York City for Japanese people living in Japan. I live in New York, but my wife is Japanese. I also love Japan and love to travel there but i do live in New York. Working as a promoter would be ideal work for me( better than working in restaurant) Thank you all in advance urmas mollerson

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