Branding Your Company With Social Media and Networking

<h1>Branding Your Company With Social Media and Networking</h1>Author: <a title="Jenwa" href="http://www.articlesbase.com/authors/jenwa/47362.htm">Jenwa</a> If you are yet to discover the power of Social Media and Networking as a branding tool – then now is the time to research ‘the power of the poke’. The five different means of social media that can help you to increase your brand exposure are as follows: Social Networking Video and Image Sharing Document Sharing Blogging Social Bookmarking If, at this stage, you are wondering how FaceBook and Youtube are going to help you to brand your company, then read on and discover how you can create your very own buzz online using social media. Social Networking is connecting with people online and although use social networking tools like FaceBook for finding a long lost friend, the implications and uses for a business are endless. Social Networking allows you to connect with people and tell them who you are and what you are all about. Take sites like FaceBook, LinkedIn and About Us. These three examples show how Off Plan Property Investment company Ready2Invest have used these sites to ‘plug’ what they do and get their name ‘out there’. The fundamentals when looking at social networking is to make sure that you include your website URL, contact details, rich information about you and your team, pictures and anything else that you think is relevant i.e.: upcoming events or news. Make sure that you ‘tag’ everything with pertinent labels like location. FaceBook is broad allowing you to connect with a wide spectrum of people, whereas Linkedin is a B2B version allowing you to connect with suppliers, people in the same industry and those who will be interested in your services. About Us is a website directory that helps you to link with others in related industries, increasing your brand exposure and connecting with your target audience. <h2>Video and Image Sharing</h2> Sites like YouTube and Flickr have massively taken off and if someone in your office is laughing right now, they are probably watching a clip on YouTube or someone’s pictures on Flickr. YouTube is reported to be the 3rd most popular website in the world, with over 80 million users sharing around 3 billion videos from surfing to pension information. With 65,000 videos uploaded every day, if you are not already in on the action then you should be. Flickr similarly has a growing popularity. Flickr allows you to share both photographs and videos and is home to more than 3 billion of them. Both YouTube and Flickr social media websites allow you to organise your photographs and videos by ‘social tags’ and therefore means that users can browse by Folksonomic means i.e.: collaborative and social tagging. This means that a photograph could be tagged by the destination or general subject matter, making it easier for people to find. Again, Ready2Invest have done the same with their video and photo sharing accounts. <h2>Document Sharing</h2> Most organisations have presentation documents whether it be about the company or specific projects – either way – have you considered that someone else would find these interesting? Document sharing sites like Scribd give you the chance to gain brand exposure by sharing your company documents. A good example of this can be seen here, where Ready2Invest have again syndicated their documents. Make sure that you add the relevant tags to your document as well as your branding and contact information. <h2>Blogging</h2> Get your creative juices flowing and start ‘blogging’ about your company. <a href="blog.ready2invest.co.uk">Blogging</a> allows you to keep your audience informed on what your organisation has been doing, your views on specific topics and get your opinions out there. Syndicate this blog then you can really increase your brand exposure and get a conversation started. Websites like Twitter and Plurk publish your blog from your RRS feed, taking it directly from your website. This means that every time you write an article or post on your website it is also published to other sites. People then follow you and what you have to say and your voice reaches people that are highly relevant to what you do. Ready2Invest have a very successful blog on their website and now because of the additional exposure achieved by <a href="twitter.com/ready2invest">Twitter</a> and Plurk blog syndication, they now have several new members to add to their online community. <h2>Social Bookmarking</h2> Social bookmarking sites allow you to show other people what you are interested and is like moving your ‘favourites’ tool to a place where everyone can access it. Websites like Digg and <a href="http://ready2invest.stumbleupon.com/">Stumbleupon</a> allow you to ‘book mark’ interesting pages from your website and share what you do with the world. You may not realise it yet, but your website could be a valuable resource for someone – so let them know about it. Ready2Invest are Digging and Stumbling and letting people know that they are out there. The options for brand exposure using social media are endless, but there are a few simples rules that should be followed. 1. Be consistent with your brand’s image and the message that you project. Stay true to your company ethos and watch as your brand exposure grows. 2. Tag, label and explain. The more information that you can give – the better and make it relevant. 3. KEEP GOING. Don’t just stop there. Keep adding pictures, blogging and raising your profile.About the Author: I like cheese and wine and not in any particlar orderArticle Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/real-estate-articles/branding-your-company-with-social-media-and-networking-694828.html" title="Branding Your Company With Social Media and Networking">Branding Your Company With Social Media and Networking</a>

If you are yet to discover the power of Social Media and Networking as a branding tool – then now is the time to research ‘the power of the poke’.

The five different means of social media that can help you to increase your brand exposure are as follows:
Social Networking
Video and Image Sharing
Document Sharing
Blogging
Social Bookmarking

If, at this stage, you are wondering how FaceBook and Youtube are going to help you to brand your company, then read on and discover how you can create your very own buzz online using social media.

Social Networking is connecting with people online and although use social networking tools like FaceBook for finding a long lost friend, the implications and uses for a business are endless.

Social Networking allows you to connect with people and tell them who you are and what you are all about. Take sites like FaceBook, LinkedIn and About Us. These three examples show how Off Plan Property Investment company Ready2Invest have used these sites to ‘plug’ what they do and get their name ‘out there’.

The fundamentals when looking at social networking is to make sure that you include your website URL, contact details, rich information about you and your team, pictures and anything else that you think is relevant i.e.: upcoming events or news. Make sure that you ‘tag’ everything with pertinent labels like location.

FaceBook is broad allowing you to connect with a wide spectrum of people, whereas Linkedin is a B2B version allowing you to connect with suppliers, people in the same industry and those who will be interested in your services. About Us is a website directory that helps you to link with others in related industries, increasing your brand exposure and connecting with your target audience.

Video and Image Sharing

Sites like YouTube and Flickr have massively taken off and if someone in your office is laughing right now, they are probably watching a clip on YouTube or someone’s pictures on Flickr.

YouTube is reported to be the 3rd most popular website in the world, with over 80 million users sharing around 3 billion videos from surfing to pension information. With 65,000 videos uploaded every day, if you are not already in on the action then you should be.

Flickr similarly has a growing popularity. Flickr allows you to share both photographs and videos and is home to more than 3 billion of them. Both YouTube and Flickr social media websites allow you to organise your photographs and videos by ‘social tags’ and therefore means that users can browse by Folksonomic means i.e.: collaborative and social tagging. This means that a photograph could be tagged by the destination or general subject matter, making it easier for people to find. Again, Ready2Invest have done the same with their video and photo sharing accounts.

Document Sharing

Most organisations have presentation documents whether it be about the company or specific projects – either way – have you considered that someone else would find these interesting?

Document sharing sites like Scribd give you the chance to gain brand exposure by sharing your company documents. A good example of this can be seen here, where Ready2Invest have again syndicated their documents. Make sure that you add the relevant tags to your document as well as your branding and contact information.

Blogging

Get your creative juices flowing and start ‘blogging’ about your company. Blogging allows you to keep your audience informed on what your organisation has been doing, your views on specific topics and get your opinions out there. Syndicate this blog then you can really increase your brand exposure and get a conversation started.

Websites like Twitter and Plurk publish your blog from your RRS feed, taking it directly from your website. This means that every time you write an article or post on your website it is also published to other sites. People then follow you and what you have to say and your voice reaches people that are highly relevant to what you do.

Ready2Invest have a very successful blog on their website and now because of the additional exposure achieved by Twitter and Plurk blog syndication, they now have several new members to add to their online community.

Social Bookmarking

Social bookmarking sites allow you to show other people what you are interested and is like moving your ‘favourites’ tool to a place where everyone can access it.

Websites like Digg and Stumbleupon allow you to ‘book mark’ interesting pages from your website and share what you do with the world. You may not realise it yet, but your website could be a valuable resource for someone – so let them know about it.

Ready2Invest are Digging and Stumbling and letting people know that they are out there.

The options for brand exposure using social media are endless, but there are a few simples rules that should be followed.

1. Be consistent with your brand’s image and the message that you project. Stay true to your company ethos and watch as your brand exposure grows.
2. Tag, label and explain. The more information that you can give – the better and make it relevant.
3. KEEP GOING. Don’t just stop there. Keep adding pictures, blogging and raising your profile.

I like cheese and wine and not in any particlar order

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Article Source: http://www.articlesbase.com/real-estate-articles/branding-your-company-with-social-media-and-networking-694828.html

Article Tags: Youtube, Branding, Social Networking, Social Bookmarking, Social Media, Facebook, Video Sharing, Company Branding, Image Sharing

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