Effective Direct Marketing

| Posted: 10-07-2007 | Comments: 0 | Views: 8 | Rating: (50)

(?)

I knew a guy that owned a vacant house once, and he always laughed at the amount of postcards he received every week. He said they all looked the same and he just threw them away. That got me to thinking about my own marketing and I quickly realized that my plain white post cards were probably meeting the same fate as those that he received every week. The owners of vacant houses are constantly inundated with a storm of postcards, so in order for yours to get noticed, you have to stick out a little.

The first mistake in direct marketing that many newbies make is that they send only one card to a home owner and get frustrated when they don’t get a response. The successful marketers understand that it takes more than one contact to get a home owner’s attention. In fact, on average it takes a minimum of THREE contacts to get noticed. If you think about the big corporations like McDonalds, you will realize that they run ads constantly and repetitively on the television. You’ll be watching football one Sunday and by the end of the game, you suddenly have a yearning for a Big Mac, even if you don’t like them. That is because McDonalds ran ads over and over again in order to stand out in the white noise of all the marketing that you are consuming during the course of the game. They are trying to achieve what marketers call top of mind awareness. That is your goal with your direct marketing. You want to make sure that after they have received multiple pieces of your marketing and they decide to sell, your company is the first one they think of because of all the mail they have received from you.

Another thing you might want to consider in your post cards is using a color that will stand out more than everybody else. For that reason, use cards that are fluorescent instead of plain colors. Those colors are brighter and tend to get noticed better. A good example is to look at the colors that Sprint uses on their store signs—fluorescent yellow. The reason they use that color is that it catches people’s attention more than soft, normal colors.

One thing that you don’t want to forget is that letters work better than postcards. Not just any letter, but those that are hand-addressed. Why is that? Because it doesn’t look like just another piece of junk mail. Instead, it appears to be a letter from somebody they know. Rapport from an envelope. You can’t beat that.

When you go to write your marketing letters you can go one of two ways. You might want to keep your letter short and sweet. I, however, have had the best of luck with a three page letter that I include in my manual, The Hidden Treasures and Profits of Probate (http://www.probaterealestatedeals.com). The reason it works so well is that when I wrote that letter, put in to action the advise of Zig Ziglar. Give enough people what they want and you will get what they want. What I did in the letter is give them a short rehab course explaining to them everything they would need to do from demo and construction to selling the house. The catch is at the end when I close them by telling them that I will buy their house in its current condition. By the time they get through reading my letter, they realize that there is a lot of time, money and energy required to fix up a house in order to get full retail value. But the real reason the letter works so well is that the executor has the real feeling that I want to help them, not take advantage of them.

The Bible is a great moral book, but it is also an awesome business manual. If you will remember to do unto others as you would have them do unto you, you will have great success in your marketing.

Happy Investing!!

Brandon Lambert

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Real Estate, Wealth, Investing, Probate

Article Source: http://www.articlesbase.com/real-estate-articles/effective-direct-marketing-179247.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

I have been actively investing in real estate since 2002. Since that time, I have become an expert in finding deals in probate. The reason why I love probate so much is because of the people I get to help. However, because I am just one investor, I am limited in the amount of people I can help, so my partner, Jimmy Reed, and I decided to write a training manual on how to find deals in probate. That way, there can be an army of people just like me trying to help as many people as we can. And the bonus is that we get paid very well to render that aid. If you would like to find out more about how to find deals in probate, see http://www.probaterealestatedeals.com.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

High Powered Negotiating Techniques
By: Brandon Lambert | 10/07/2007 | Real Estate

Great Foreclosure Deals
By: Brandon Lambert | 31/07/2007 | Real Estate

Finding Great Real Estate Deals
By: Brandon Lambert | 10/07/2007 | Real Estate

The Hidden Treasures and Profits of Probate
By: Brandon Lambert | 10/07/2007 | Real Estate

7 Great Money Tips To Lead You To Financial Freedom
By: David Maillie | 30/05/2006 | Non-Fiction

How to Set and Achieve Your Goals in Real Estate
By: Larry Goins | 04/03/2008 | Real Estate

No More Ugly Houses; How to Buy Real Estate Now
By: Lance T. Walker | 06/08/2008 | Real Estate

Stock Market is Wealthy and Millionaire Secret
By: Mikeal Whitemore | 30/05/2007 | Investing

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Hew was the fund raiser for that eddie money had ...
By: larry | 16-08-2008
hew was the fund raiser for that eddie money had at tommie ts and which wells fargo bank did he work for

What would Jesus do in incident where husband ...
By: Connie | 16-08-2008
what would Jesus do in incident where husband recently died and previously made arrangements for a couple to rent home $200/mth for a year anticipatng them buying it. Before death got check $1200 which would carry the agreement (verbal) for another 6 months Dec 2008. They noted they could not sell their home. They called 8/15/2008 asking to stay until June 2009 at the same rent $200/mth

Trying to get help purchasing stocks for MagicJack. The company who makes it might be YMAX
By: TonyMony | 16-08-2008
I've searched everywhere trying to find the name of the company which makes the MagicJack. I have found YMAX Corp is the company. Can someone help me figure out how to buy stocks in this company, and what web site should should I use to purchase them. I am asking for help from someone who doesn't mind helping, and knows how to go about doing it. Lastly, is YMAX Corp the right company?

Would you put $1000 in escrow before seeing ...
By: Curious | 15-08-2008
would you put $1000 in escrow before seeing property?qt=t

Mega money
By: Francisco | 15-08-2008
We've been contacted by this "mega money and lottery corporation" and we've been told that we won $225,000 dollars and all that is necessary is to pay a $1,000 dollar processing fee. Is this a legitimate enterprise?

How to go about getting food stamps in the ...
By: depressedaboutmoney | 15-08-2008
How do I go about getting food stamps? My husband's in the military and an E-4 and is injured and we are losing 150 bucks a pay check and it's killing us. We have a 19 month old and after our bills come out we can't afford to buy groceries for him or I. We're based at Fort Bragg so if anyone up here knows how to do it please let me know where to go and so forth. This would really help us out greatly.

Q&A Powered by:

Latest Real Estate Articles

The R.E.I. Revolution On The Internet
By: Damian Lanfranchi | 06/10/2008
Understand it and thrive. Ignore it, get left behind. I want to make sure that you truly grasp how the internet is revolutionizing the Real Estate investing world. It's absolutely critical to the success of your business. It's something that a lot of the Real Estate investors and gurus are missing the boat on when it comes to their real estate investing website.

Cyprus Property is Hot! But is it Getting Too Crowded?
By: Steven Clarke | 06/10/2008
The recent interest in Cyprus property has initiated a housing boom on the island. It doesn't matter where you go on the island, you can often hear the sound of construction in the background. Developers are scooping up land at an alarming rate trying to keep pace with the growing...

Dubai Property Strong Fiscal Growth
By: Editor-123 | 06/10/2008
Fiscal growth in Dubai is progressing by leaps and bounds and the real estate market is the major attraction of this place. In Dubai, you can find an endless list of buyers investing in real estate properties that are pocket friendly.

Different Kinds of Apartments and Flats – How to Find One That Suits You
By: aena18 | 06/10/2008
To have a beautiful home is everyone’s dream but in this 21st century to have your own home is not that much easy because now everything is available in high price rate. In this expensive world now, most of the people prefer apartments and flats as their home. Apartments have lots of advantages like there are lots of variety apartments are available in beautiful locations with affordable price rate.

Flower Mound Apartments
By: Alice Shown | 06/10/2008
If you are looking for an apartment as rent or you want to purchase a Flower Mound Apartment. Purchase Flower Mound Apartments in a planned manner. Consider the different factors. Do not take a decision without a planning.

Cedar Hill Apartments
By: Alice Shown | 06/10/2008
Cedar Hill is situated in a suburban area. Highways 169, 7, 394 and 494 can be easily assessed from the place. The building offers all types of facilities and services that can give you a comfortable stay.

The Inner Workings of Interest Rates for Owner Builder Loans
By: Chris Esposito | 06/10/2008
A good owner builder construction loan will have only one closing to cover the land purchase, construction phase, and conversion to your permanent financing. Therefore, the owner builder loan will have two sets of interest rates: one while you build, and one rate for when you move into your new home. Every owner builder should understand the inner workings of these rates when planning to build.

Information of Real Estate
By: rehan | 06/10/2008
Zammen-zaidad and propertycafeteria is a very nice and well portal and all the facilaties related to real esatate and property.

More from Brandon Lambert

Great Foreclosure Deals
By: Brandon Lambert | 31/07/2007 | Real Estate
Why the Foreclosure market is a great way to get deals and how to buy them.

High Powered Negotiating Techniques
By: Brandon Lambert | 10/07/2007 | Real Estate
Learn the most important key to having great negotiating success.

The Hidden Treasures and Profits of Probate
By: Brandon Lambert | 10/07/2007 | Real Estate
To make money in real estate you need an advantage over your competition. So why not just eliminate them!

Finding Great Real Estate Deals
By: Brandon Lambert | 10/07/2007 | Real Estate
Quit looking under the same rocks as your competition. If everybody is calling through the paper to find deals, do you think it may be harder for you to find a deal there?

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.64, 17)

Effective Direct Marketing

Article Comments

Related Articles

Got a Question? Ask.

Latest Real Estate Articles

More from Brandon Lambert

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter