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Clint Cohen is a renowned national expert and guru mastering in real estate investing and creative real estate solutions. Clint is also a national award winning builder, remodeler and developer with over forty years of successful business operations. Married and a father of two grown daughters and two cats.
Clint has authored several books and has created, written and implemented many proprietary forms, agreements and exclusive paperwork for all his business ventures. An author, writer, reader, teacher, developer, trainer and lecturer complimented with a very expansive and extensive collection of true and real life experiences. http://www.truthofrealestate.com/profits
Home Staging
Home Staging. This is a fairly new service that is working very well in the more progressive areas and catching on in the conservative markets. The service essentially covers two basic areas of concern that when done correctly will definitely assist the Buyers and the Sellers in completion of a Sale and Purchase.
To the Sellers that say, I’m cheap, I know it all and I don’t want to spend any money to sell my home, I say…Shut up and take your medicine if you want your home sold. Remember, people buy on their emotions…and when it doesn’t make the Buyer feel better or solve his problem, there is NO sale, and the home remains on the market, while staged homes are quickly selling.
The two basic areas that challenge the Buyers are when the property is vacant and through lack of imagination, the Buyers cannot picture it furnished with their contents within and also trying to picture them living there? Imagination is key! This second situation offers much more of a challenge.
There really is no polite way to describe it other than the way it is…Hey Seller guess what, your home is a cluttered, outdated, obnoxious, dysfunctional, filthy, deco rationally challenged pigsty, and that’s the polite version.
The Seller of that home would NEVER consider buying anything closely resembling their home in that condition, but yet cannot honestly believe that nothing is wrong with the current condition of it, and it’s the Realtor problem and they should be able to sell very quickly, yea… right!
Anyway…yes new, new, new and all updated is all well and fine if done and or the sale price makes allowances for. Many properties just need a serious polish and a major de-clutter for starters.
By simply rearranging furniture, removing lots of stuff, airing it out, scrubbing a few carpets and maybe a little paint freshen will go a long way to improve its appeal to the Buyers. The Sellers live in this chaotic state and expect Buyers to stretch their limited imaginations way beyond reasonable expectations.
A Professional Home Stager can quickly create a range of reasonable improvement suggestions and for a few wisely invested dollars not only get the home sold quickly, but in almost all cases for sold for more money. And…you will not have to “shoot” the agent for not being able to “walk on water”.
For the totally vacant homes, it can be as easy as a several minor improvements, a few gallons of paint or simply renting some furniture for a month to guide the buyer’s limited imagination, especially if there are some obvious dysfunctions that need to be subdued. Even brand new model homes that sell themselves are furnished to assist the buyers in full-filling their emotions.
The cost of home staging is in most all cases a fractional cost of the home sitting unsold for many months, when in reality, many properties remain unsold in this crazy state for a year or longer, and then in the end are desperately given away at a major discount all because…? The “smart” Sellers know the value and advise of a Professional Home Stager is a small investment well spent. The results speak for themselves. SOLD!
To learn more about the amazing value of home staging, please visit our website or contact us for more in depth information. Have questions…please contact us.
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