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The apartments on the first floor often offered as a potential opportunity to translate it into non-residential fund and use the office or shop. How to approach this issue in terms of marketing planning.
Any whether flat on the ground floor suitable for use by commercial real estate? Consider this question in the case of real estate Kharkov.
For commercial increasingly used 2, 3-bedroom apartment. apartments, an area of 50 m2. In such facilities may be located offices (as for the large number of visitors, and «quiet»), shops, business services (hairdressing, dry cleaning, etc.).
To measure the consistency of the property commercial passenger measure (the number of people passing by the property / day), the level of proximity to major transport hubs. Also provide the level of business activity area (the availability of administrative, office buildings, other commercial real estate).
Also the level of urban migration (migration is low, as a sleeping area and past the property taking place every day, residents of one area, the high - at the center when passing of the property may be people from all parts of the city, visitors).
For the office Commercial real estate broker
For client offices the most important factor is the proximity to the center (where the maximum level of business activity). For «quiet» offices, which do not involve a large number of visitors per day, the main factor is the availability of transport. However, the area should have a high level of business activity. (Areas near subway stations: «M. Zhukov», «Moskovsky Prospect», «them. Maselskogo A.», «Ak.Pavlova», «Student», «23 August», «Botanical Garden», «Square uprising») . Also, if the activity is related to the production or brokering, the office can be located in the industrial zone of the city. Here is the main factor is the proximity of production or a large warehouse, proximity to the subway is a secondary factor, but should be comfortable car door.
For commercial real estate sale and facilities services.
Stores high-price goods group, clothing stores, luxury items, are located in the center, where a large number of people with high incomes, as well as the day goes a lot of people, and high levels of urban migration.
For non-food shops, clothing stores, salons, which are not located in the center, a factor proximity to the subway or to the central commercial facility is central.
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