Marketing for Real Estate Investors: 4 Marketing Tips to Put your Real Estate Business on Steroids

Many real estate investors simply do not pay enough attention to their marketing. You don't have to have a huge budget to start a marketing plan. But if you don't market, it will definitely cost you money.

Here Are My Top 4 Marketing Strategies to Create 6-Figure Income Real Estate Investing Businesses in 6 Months:

1. Direct mail campaign - A mail campaign is one of the best ways to market your real estate investing business. And, it's very easy and cost effective. Besides the cost of acquiring the names, you will only have to pay for copies, envelopes and stamps.

Here are a few things to remember when starting a mail campaign:

• When starting a mailing campaign, consistency is key. It takes several exposures (at least 3-5) before your prospects start feeling comfortable with the thought of doing business with you. This means that you cannot send out one mailing and expect to get a response. You will need to send out at least seven mailings, spaced seven to fourteen days apart.


• Send both postcards and letters as part of your mailing sequence.


• Envelopes should always be hand-addressed. Those that have pre-printed labels do not get opened as frequently.


• Always start your mailing off with a headline that benefits the customer. Let them know what you can do for them. For example: "End your house worries today." or "Sell your home for Fast Cash."

• Don't be too wordy. Typically, you will pay for your ad by the word or by the line. You do not need to write a novel to get your point across. Write succinctly and you will spend less money and get a better response to your ads.


• Don't over-abbreviate. Some people try too hard to abbreviate the words in their ad that the reader almost needs a translator to read them. You want people to be able to read your ad quickly and understand what they have read.


• Weekends give you the biggest bang for your buck. Most newspapers offer advertising specials encompassing the weekends. And more people have weekend subscriptions than daily subscriptions.

• You can use your website whether you are buying or selling. If you are doing both, I suggest having two separate websites.


• Present information clearly. Your site should be easy to read and should not have too much information on one page. This can get confusing. Remember with your website, less is more.


• If you are selling, put pictures of your houses. The more information that you provide for people to look at independently, the more sales you will make.


• Make it easy for your prospects to contact you. If people are visiting your website, they are interested in the services you offer. Because people tend to be impulsive, you want to make sure they have a way to contact you immediately.

• Don't send unsolicited e-mails. If the person has not signed up for your e-mail list or asked you to e-mail them, don't do it. This is called spamming and Internet service providers take it very seriously.


• When sending out a mass e-mail, put all e-mail addresses in the BCC field.


• Before sending a lot of e-mails, look into an e-mailing program. I recommend one that allows you to send both text and HTML e-mails. There are some now that also offer shopping carts and merchant accounts that will allow you to take deposits and earnest money online.


• It is important to include as much specific information about the property in the e-mail as possible. In fact, try to include a picture. This will allow your potential clients to view the house before they speak with you. In fact, by the time you speak to them, they may be ready to move forward.