Marketing Short Sale Homes-
Marketing Short Sale Homes-Finding a Buyer- As a listing agent and real estate marketing specialist, I'm constantly amazed at how Short Sale properties and even foreclosures have been severely under marketed. It's my opinion that if anything these properties need more expansive and aggressive attention when it comes to marketing.
Here's why I think these homes and properties have been so severely ignored when it comes to marketing: The listing agents behind these short sale properties while they may be strong with their negotiating skills with banks, lack the creative bone it takes to actually move these homes and get them sold. This ultimately can be a sad situation for the distressed homeowner whom is desperately trying to avoid the disastrous results a foreclosure will have on their credit.
The reality is it takes a "village" to sell short sale homes and when the distressed homeowner is wondering how to find a short sale agent; they should really be on the lookout for a "team" rather than a solitary agent.
What I mean by "team" is: 2 or more Short Sale Specialist that are not only savvy and well connected with the banks, but they also undertstand the Home Short Sale marketing process and the challenges of attracting buyers to these homes. Remember, Short Sale homes are competing with easier traditional sales, they need specialized marketing to attract solid buyers!
California Short Sale Specialist Luis Montejano and Stephen Munson address the fears Short Sale homeowners may have in finding a buyer. They also explain how Short Sale homes must be marketed as equally aggressive as a conventional or traditional home for sale. For the record whether you live in California or not, this is still relevant and super helpful information.
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