Complete Calgary real estate search: View all Calgary property listings including spectacular airport property. Access photos, virtual tours, neighborhood info, maps, and connect with a trusted Calgary real estate agent at JustinHavre.com.
When you're looking to help clients sell or buy homes in a particular area it is a good idea to keep in mind that people who live in any one particular area aren't just little clones who sprouted out of the ground there, at least not usually. It is generally a good idea to consider a number of different perspectives when giving people a description of the area that you're looking to sell them a house in.
Many realtor blogs and articles are written so that you'd think that only professional couples, retirees, or Stepford wives buy houses in any given area. If this was the case, marketing would be far easier, trust me. The fact is though, that many different types of people buy homes and that any area in particular generally has a variation in the types of homes that it contains.
It is probably safe to assume that not every client you're going to be working with is going to be a doppelganger of yourself, so take some time to consider the wants and needs of people who are different than you. It's all well and good to include information about schools for families and golf courses for retirees, but avoid stereotyping your potential customers.
To appeal to a broader client audience without being too vague, look at what the neighborhood or area has in it that could interest others. Don't only focus on what YOU find interesting; look at what people who live there find interesting. Don't worry about trying to make every area inviting for every group of people possible; try to see how each area or neighborhood has its own special appeal that could be a draw to a range of clients.
Some clients might be interested in a neighborhood that has a specialty grocery store and miles of walking trails; another might be more interested in the area's ethnic restaurants and active nightlife. Many realtors let clients know about schools, but what about water parks, local summer programs, pre-schools, or daycares? There are many aspects of a neighborhood that you might not even notice but that are a huge draw to someone that isn't you; take the time to ask some of the residents of the area about what they like best about living there.
- Related Articles
- Related Q&A
- How to Make Your Real Estate Blog Work for You
- 5 Real Estate Blogging Tips For Agents
- Design Your Own Real Estate Blog
- Learn How to Market Your Real Estate Business Online
- Capturing the Attention of the Masses on Your Real Estate Blog
- How to Draw Clients With Your Real Estate Blog or Website
- What's the Value of a Real Estate Blog for Investors?
- How To Market Your Real Estate Website Online
Boosting Your Credit Score by 100 Points in Six Months
By: Alvin Clavines | 09/12/2009When it comes to your finances, the health of your credit score is very critical. Your score is vitally important as banks, insurance companies, or landlords often get information about it to see if they can accommodate you as a potential client or appropriate tenant. For most people the idea of boosting their score in a quick manner is like mission impossible, but what most people do not know this is achievable.
Top Five Reasons to Buy a Home in Austin
By: Joe Cline | 09/12/2009Austin is the capital of Texas but it’s only the fourth largest city in Texas, giving it a metropolitan yet somewhat small town feel. If you’re already in Texas and are looking for someplace to move or if you’re moving here from out of state, you should know that Austin is a great place to be!
Yet another innovation by Northern Virginia Replacement Windows-Tilt Windows
By: John Cvetkovic | 09/12/2009As every other product, windows have also developed considerably. From the conventional and orthodox two paned windows; to the advanced replacement windows, the Northern Virginia Replacement Windows have also taken a turn by introducing the exquisite technique of European Tilt Window Panes. A tilt window is something which has its pains tilted inwards and it has to be sided parallel to the fixed panel.
Who is the contractor in Virginia?
By: John Cvetkovic | 09/12/2009The name Virginia is sometimes synonymous with real estate Virginia State contractors. Contractors in Virginia are very professional and work hard so that the customer is satisfied. Especially in Northern Virginia and Northern Virginia builders are very famous. They have great staff and a team that will deliver the goods on time. The Northern Virginia builders are an experienced lot, because they have done work for many years.
Who are Contractors in Virginia?
By: John Cvetkovic | 09/12/2009The name Virginia is sometimes synonymous with real estate contractors. The Contractors in Virginia are really professional and work hard so that the customer is satisfied. Especially in Northern Virginia and the Northern Virginia builders are very famous. They have at vast workforce and a team that will deliver the goods on time.
Which one is better- a Repair or Replacement Windows in Virginia?
By: John Cvetkovic | 09/12/2009Repair and Replacement are two different aspects that we think of, in case the original framework gets destroyed. The same may also be applied to windows. Replacements windows serve as a very good medium to not only re-design the entire house, but also to provide an extra 10-15 years’ of life to the same. But, can repairing facilities overcome the efficiency provided by the replacement window companies in Virginia?
Virginia replacement windows-Steps for installation
By: John Cvetkovic | 09/12/2009The process of replacement of an existing window with new, replacement windows is a very hectic process, if not done appropriately. The Virginia Replacement windows require some prerequisites to be taken care of. Utmost ones in the lifetime of a house do this process.
Virginia kitchen remodel – easy and affordable
By: John Cvetkovic | 09/12/2009Once you decide to remodel your kitchen, start planning, define which style you would like, how much money you can spend, and in what time frame. Once you put all this on a piece of paper, you should consider hiring a true professional, to help you achieve what you have been dreaming of. Virginia kitchen offers remodelling and redesigning, for a fair price, with a team of professionals, and a lot of ways to save your time and nerves.
Sprucing up Your New Home with Moldings
By: Justin Havre | 13/11/2009 | Interior DesignCrown moldings are a type of trim that you install around the top of the wall against the ceiling. They can be fairly simple or very ornate and as with baseboards are often painted in a contrasting colour to show them off. Crown molding is often used in living and dining rooms because they are a more formal type of embellishment. They can make a striking addition to a kitchen or a master bedroom suite as well.
Settling Into Your New Home and Preparing Your Furnace For the Winter
By: Justin Havre | 19/10/2009 | Moving & RelocatingOne part of your furnace that does need some attention if it’s dusty is the filter. Your filter needs to be changed once it gets dusty; this could be every three years if your home has relatively particle-free air but it can be more often as well. If you’ve done any renovations in your home, you may need to replace the filter after only a few months because particles from the air will end up in the filter.
Improving the Energy Efficiency of Your New Home With Storm Windows
By: Justin Havre | 19/10/2009 | Home ImprovementStorm windows can come in an interior or exterior variety; each of these types has its own pros and cons so that your storm window choice should reflect your particular home needs. Interior storm windows come in a variety of types and complexities, ranging from a simple film taped over the inside of the window frame to the more complex magnetic seal acrylic glazed models.
Living Green at Your Vacation Home
By: Justin Havre | 01/10/2009 | DIYUse biodegradable detergent in your dishwasher and washing machine. A good rule of thumb is to find products guaranteed to break down in less than 30 days. When washing clothes, use cold water and use the clothes line for most drying.
Does Sex Sell Real Estate?
By: Justin Havre | 21/08/2009 | Real EstateThere's no question that a sexy ad can pull eyes away from whatever else they are engaged with to focus on the mute promise – well maybe not of the models featured in the picture, but certainly of a life that is more exciting than what one was wading through today. Titillation plays a big part in using sex to market – wow, I'm not looking at the 19 year old model whose bosom is threatening to fall out of her bathing suit – I'm considering buying a luxury condo!
Send Your Pets on Vacation While Your Home Sells
By: Justin Havre | 17/08/2009 | Real EstateThe absence of pets also means that it's easier to stage your home into a neutral ground for people to imagine themselves in. Not having to work around your pets' accessories and your pets themselves is a great bonus when you're trying to have everything in perfect order. Your pets' hair will not be floating around after a few days of pet-free hearty cleaning and their absence.
Real Estate Blogging: Appealing to a Varied Audience
By: Justin Havre | 15/07/2009 | Real EstateIt is probably safe to assume that not every client you're going to be working with is going to be a doppelganger of yourself, so take some time to consider the wants and needs of people who are different than you. It's all well and good to include information about schools for families and golf courses for retirees, but avoid stereotyping your potential customers.