Remember Me
forgot your password?

Real Estate Marketing is the Business

As a real estate investor and entrepreneur you must truly understand that you are in the business of marketing first and foremost. MARKETING drives the business. Your marketing's end result should be that it produces leads and prospects to whom you would inevitably like to present offers to and get them accepted.

The bottom line is your real estate business cannot survive without you generating a steady stream of prospects for it. So therefore, the key to making money in real estate is marketing. Never forget this. You may know 100 different ways to buy houses but it doesn't mean spit if you don't have sellers in front of you to apply what you know. Make sense? Good.

Don't get me wrong your real estate education is super important but you don't have to spend all of your valuable time learning every detail of the technical strategies of creative real estate investing. Your #1 aim should be to put yourself in the position to make profits. The way that you put yourself in the position to make profits is by crafting a message that is designed to attract motivated seller prospects and delivering that message through the right medium. This is known as the message to market match and should be the basis of your marketing attack.

Essentially, what you are trying to accomplish with your marketing is zeroing in and trying to identify the people who have problems and need to sell their real estate as a result of these problems. You want these potential prospects to "raise their hand" so that you can continue to prescreen them, follow up and give them more information about your services and how you can help to solve their problems. As a real estate investor and entrepreneur you will make a ton of cash by being the ultimate problem solver and the ultimate marketer.

What kind of marketing message should you craft? It all depends on which motivated seller niche you intend on targeting. For example, if you were to target the frustrated landlord niche your message would specifically address the problems associated with having tenants like rental vacancy, not getting the rent on time or not receiving any rent at all, paying attorney and court cost to resolve these situations and others like damages done to the property by the tenants etc.

Rather than being general, your message must be meaningful and specific. For example, if you were to send a letter out to the executor in charge of a probate estate you wouldn't talk about problem tenants in that letter because it wouldn't be relevant to their situation. In addition, as a marketer you must remember that when a potential prospect receives your message they're viewing or hearing it and trying to determine "What's in it for them"? So the message that you craft and deliver must completely answer that question or your response rate will be dismal.

In conclusion, if you are not generating sufficient profits in your real estate business or if you want to generate more profits for your real estate business concentrate and improve on your marketing because it is the key to your success as a real estate entrepreneur.

Omar Johnson

Omar Johnson is a successful real estate investor and author of the home study course "Renegade Stealth Marketing For The Savvy Real Estate Entrepreneur" For more info visit http://www.renegadestealthmarketing.com

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Real Estate Articles
  • More from Omar Johnson

Learn How to Write a Financial Hardship Letter For Foreclosure

By: Bryan Burbank | 24/11/2009
Writing a financial modification letter may be required if you are trying to modify your loan to keep it from going into foreclosure. It is important to understand that there are many ways that you can avoid a foreclosure and writing a letter to modify your loan is a great start.

Learn How to Stop a Home Foreclosure

By: Bryan Burbank | 24/11/2009
Making your mortgage payment may be difficult especially if you have an adjustable rate and it has recently gone up. If you are at risk at going into foreclosure than you should know there are things you can do to avoid this from happening.

Building Your Dream Log Home

By: Greg Smith | 24/11/2009
The cost of building a log home is often virtually the same as a conventional house. However, in some cases, it can be as much as 50 percent more, depending on the style and amenities. This increase can also be attributed to the additional labor costs to construct a log home in your area..

How to Select a Real Estate Agent

By: Terry Mitchell | 24/11/2009
As you prepare to sell a home, one of the most important professionals you will work with is your real estate agent. Choosing the right one can mean the difference between a quick sale, and having a house that is sitting on the market waiting for months on end. You want someone who is knowledgeable, competitive, and professional, but finding that individual in the sea of available agents is not always easy.

You Can Really Help Sell Your House Through Home Staging

By: marco | 24/11/2009
If you have been having trouble selling your house, then perhaps it is time to do a home staging to help you sell it. Artfully placed knick-knacks, a bowl full of shiny fruit in the kitchen, mirrors, lamps, rugs, cushions, pillows and fabric with luxurious textures will all be used to stimulate the buyers' senses and make them feel as if they have walked into a place where they want to live. The point is that you house will be looking its best during a showing.

How to Choose the Most Profitable Fort Lauderdale Foreclosed Homes

By: JosephSmith | 24/11/2009
If you are looking to make the most profit from Fort Lauderdale Foreclosed Homes, read this article and see how you can do that.

Optimising Property for the Rental Market

By: Melissa Chappell | 24/11/2009
Whether purchasing an investment property for the buy-to-let market, or attempting to generate additional revenue from a home awaiting re-sale once the local market improves, optimising techniques can make the difference between a property remaining empty for a long period of time and one that is filled with income generating tenants.

The Economy Sucks! What will You Do?

By: Omar Johnson | 01/10/2008 | Real Estate
This articles highlights what real estate investors must do to be sucessful during these tough economic times.

Things You Must Consider When Working with Private Lenders

By: Omar Johnson | 24/09/2008 | Real Estate
This article highlights the important things real estate investors need to consider when starting their private lending program and working with private lenders.

The Advantages of Using a Land Trust

By: Omar Johnson | 24/09/2008 | Real Estate
This article defines what land trusts are and how to use to them to your advantage.

How to Create Your Real Estate Investor Website

By: Omar Johnson | 21/09/2008 | Real Estate
This articles shows real estate investors how to properly create a website for their business

How to Identify Motivated Sellers

By: Omar Johnson | 18/09/2008 | Real Estate
This article discusses the several ways in which a real estate investor can identify whether or not they have a motivated seller prospect.

Selling Financing and Buying a Property "Subject To"

By: Omar Johnson | 17/09/2008 | Real Estate
This article discusses the concepts of owner financing and "subject to" real estate investing.

Real Estate Marketing is the Business

By: Omar Johnson | 15/09/2008 | Real Estate
This article highlights the super importance of marketing for the real entrepreneur and investor. Without it you have no business.

Marketing Principles for Real Estate Renegades

By: Omar Johnson | 13/09/2008 | Real Estate
This article highlights the importance of using unconventional real estate marketing methods to grow a real estate business

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (1.19, 6, w1)