Real Estate Marketing Strategy

During this first 48 hours the seller is bombarded with solicitations, but fewer than 15% followup longer than 2-3 weeks. Studies show the majority of Expired Listings convert 3 to 6 weeks after withdrawal, but it can be months. In addition, almost no agents we surveyed went after a FSBO in order to get a buyer client, but the few that did often ended up getting their listing as well, assuming they delivered a professional experience. These days, using hands-free automation systems can automatically follow up by postcard, report, or greeting card as well as provide reminders to call. Furthermore, subscription services can provide leads of FSBO and Expired Listing sellers.

All real estate marketing is of course centered on the basics. That said, setting up these basics for your agents, or better yet, a broker or franchise owner doing the marketing and then reducing splits or charging a referral fee can enhance the company bottom line, increase recruiting, and help retain top agents by developing leads to give away.

Those basics fall into two camps, which are not mutually exclusive; both should be used in conjunction for maximum profits. Those camps are the "Bait / Response" "free report" marketing made popular in the real estate industry by agent Craig Proctor and the various 1-800 call capture companies based around consumer direct marketing. The other camp is "By Referral Only", most systemized by the Brian Buffini organization.

Many agents and brokers developing their real estate marketing systems choose one or the other, but that's a mistake: they provide seperate functions, and also provide differing results especially in a soft or balanced market. A perfect database referral marketing system will generate leads, however, fewer of those leads will qualify or pull through in a soft market. Consumer direct marketing can easily adapt to any market by changing headlines and key offers. While entire books can and have been written about headlines, we have found a few formulas that constently work:

Secrets. Everyone wants a competitive advantage.

Mistakes. Nobody wants to make one!

Process-Motivated headlines, such as Sell your Home 37% faster with these 3 Hidden Strategies! - these are designed to appeal to a select group

Pain Amplifiers like "Avoid Denial"

Leaving someone hanging with _________ like this to make people notice what's missing.

All consumer direct marketing is based on outgoing message, delivery media (internet, postcards, flyers, billboard, whatever) and call-to-action (i.e. call for more info, call me for a free consultation)

Recently, a more common problem to real estate marketing< is converting casual web surfers into interested, motivated leads vs. people who just use your website or MLS, but want to work with their cousin the part-time-agent. The strategy we use adds an average of 400% to 500% increase in actual lead conversion, cuts "bounce rate" (people who get to your site, but leave in a few seconds without registering or engaging) by 50%, and can triple your leads within a week of implementation.

What is that strategy? You'll need to drop by our site and request our free whitepaper to find out.

Notice what we just did? The whitepaper promised at our site really does have fantastic content with the latest research and strategies into real estate marketing methods to create a stream of CMA requests, buyer leads, and relocation business. I provided content of value, something that caused you to trust that what I have to say is of value and will make you money, and then setup a situation by which you want more.

Even posting this article on Ezine Articles provides a backlink for the given keyphrase we're hoping to "rank for" (appear in the top of the search engines for).

Lately RogerV, he's been working on advanced multi-variate page optimization techniques yielding conversions over 42% opt-in and cost-per-lead of under $1.00, with some campaigns yielding over 25 calls per day. Roger is a Search Engine Optimization expert and frequent blogger on Active Rain, as well as a published writer for Scotsman Guide. Learn more about Roger's work by requesting your free whitepaper and software trial by clicking http://www.RealEstateMarketing.me

To find out the strategy on how we can help you convert 400% to 500% more visitors into motivated, interested leads who take the steps to buy or sell a home with you, stop by <a target="_new" onClick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.RealEstateMarketing.me">http://www.RealEstateMarketing.me</a> and get your free whitepaper, and a free test drive of an incredible turn-key marketing system. If you don't click through, you'll miss out on the strategies that could double your income this year.

...one of which is duplicating what we're doing here for your market. Why not offer "The Top 10 Hidden Secret Gems in Springfield" or "3 Common Mistakes people make when selling their home" - then drive the traffic to your site, but make them register to get it. Set that to an autoresponder, and watch your list grow. It's easy, fun, and very profitable when you know how.