 Free Online Articles Directory |
|||||||
Home Page  Finance Real Estate Real Estate Website Traffic - Sem |
|||||||
 |
Real Estate Website Traffic - Sem
Search Engine Marketing: Drawing traffic to your real estate website
But before you start your campaign, you have some work to do. Targeting your customers Most likely, you know yourself and your business pretty well. But have you ever sat down and wrote out lists of words and phrases that other people might use to describe you? Probably not - but now is the time to do it. Even if you're using a third-party provider, you need to know who your potential customers are to a T. What are they looking for and why would they want to use you to help them buy or sell their home? All aspects of real estate search engine marketing - sponsored listings, lead tracking, and email marketing - rely on keywords in one way or another to work. Keywords are key to SEM What are keywords, and where should they go in your site? Keywords are simply, well, key words that determine which category your site will be listed under in search engines and directories. In terms of sponsored listings, the keywords you choose to bid on will determine where your ads show up. You have to figure out what words and phrases home buyers and sellers are potentially going to use to find you, determine which are the most important to your business, then use them accordingly. Your website will attract more hits if you spend some time doing this seemingly mundane, but extremely important, job. There are just a few simple guidelines for an effective keyword plan, but they do take some time to do well. Brainstorming your Keywords Take an hour or so to sit down and write every single imaginable word that someone might use to find your real estate service. For example, if you specialize in high-end new constructions in the Los Angeles area, you may come up with the following:
However, not everyone who is looking for "upscale Los Angeles real estate" will come up with that phrase. So you need to think about every conceivable term that they might use to describe the same thing. Such as:
The important thing to remember in brainstorming is that you should try to think of what you would look for, and branch out from there. The more specific your keywords are - the better. It's best to come up with 40-50 keywords and phrases, and then narrow them down to the top 20 absolute most effective. The more specific you are, the better your chances are of having words that differ from your competition. Remember, in Pay-per-click, the more popular a keyword is, the more expensive it is. If you really are at a loss for relevant keywords, try using Wordtracker (http://www.wordtracker.com/) - a site that suggests and evaluates the keywords most relevant to your business. Once you have a solid list of keywords and keyword phrases, you can use that information to build other aspects of your SEM campaign, including lead tracking. Beyond keywords - creating a better business focus Aside from drawing traffic to your sponsored listings and real estate lead tracking efforts, brainstorming keywords has an added benefit - giving you more focus in your real estate business. Times are changing in the real estate business. Models that worked for you in 2003 may not work in 2006. The more you can specialize your services and differentiate yourself from the herd, the better. Creating keyword lists can lead to all kinds of unexpected new ideas for selling your services. You might come up with a new idea for an email marketing campaign, or a better way of attracting hard-to-reach leads and thus bring more real estate traffic to your real estate website. For example, say you come up with the keyword phrase "retirement homes." You then do a little research and discover that many baby boomers are looking for homes that are smaller, but still have luxurious details. You could then use that information to write an email about how smaller homes are fast becoming the size of choice for many retirees. You never know what keywords will spark a new idea, so be open-minded! This article is originally published here: Real Estate Website Traffic - SEM.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Tags: Sem, Search Engine Marketing, Real Estate Marketing, Real Estate Website, Fidelity Assets, Real Estate Website Traffic Article Source: http://www.articlesbase.com/real-estate-articles/real-estate-website-traffic-sem-367232.html About the Author:
Andy Steuer is the Founder and CEO of Fidelity Assets, a real estate marketing company helping real estate agents and brokers generate real estate leads.
Related ArticlesReal Estate Search Engine Marketing Options Determining the Value of Your SEO Service 212 Newsmaker Night with John Battelle: Author of The Search Seo - Copywriting For Results SEO - About Search Engine Positioning Strategy Inbound Links And Search Engine Marketing Google Page Rank Is It Relevant To Your Websites Placement? Use Search Queries As A Basis To Derive New Keywords And Negatives Got a Question? Ask.Ask the community a question about this article:Q&A Powered by:
 Latest Real Estate ArticlesMotivated Real Estate Seller Negotiation One of the Suitable Places for Real Estate Investment: Faridabad Jacuzzi Types and Styles Some Support Talat and Some Do Not Different Types Of Ceramic Tiles For Bathroom, Kitchen. Bathtub Sizes, Types, And Styles New Range of UK Style Mortgages to be Expanded Chennai's Expanding Real Estate Market More from Andy SteuerReal Estate Search Engine Marketing Options Search Engine Marketing for Real Estate Homes for Sale – Seek Help From Realtors for Best Deals |
|
|||||
|
Article Categories
|
|||||||
 Sign up for our email newsletterReceive updates, enter your email below
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.74, 17) |
|||||||
