Why and How to Carefully Avoid Needless, Unnecessary Descriptive Words in a Listing

<h1>Why and How to Carefully Avoid Needless, Unnecessary Descriptive Words in a Listing</h1>Author: <a title="Anne And Eddie Mckechnie" href="http://www.articlesbase.com/authors/anne-and-eddie-mckechnie/25800.htm">Anne And Eddie Mckechnie</a> When enthusiastically penning your witty, pithy discourse on the manifold value and charms of your sterling real estate listing, you may want to give some concentrated thought to the number of iridescent adjectives with which you hope to capture the keen and penetrating interest of your hopeful homebuyers. While the expressions of your verbiage are no doubt impressive, they may not grace your scintillating copy with the inspiring passion that you hope to incite in the hearts of their viewers. Did that make you tired, reading it? Listings that have an adjective for every noun are tiring for your home seekers too. The last thing that your prospective buyers want is to have to wade through a thicket of adjectives and adverbs to get to the information that they are looking for in your listing. You may think that the more descriptive terms, the more enthusiastic someone will be about the listing, but that is not so. People don’t want to be told at every turn what to think about a feature.  The adjectives and common phrases that agents use when composing a listing have become clichés. There are presently several humorous "real estate lexicons" circulating the Internet, which illustrate what people think of a number of overused terms and the prevalence of descriptive words in listings. Many such descriptions are held to be a veil for less than desirable aspects of the property being listed. In fact, the more picturesque your language is, the more suspicious the listing sounds. You don’t want to sound like you’re trying too hard; it makes people think that there’s something wrong! If people have to wade through a thicket of adjectives to get to the actual information, they may lose patience and move on to another listing, or another agent. People searching the Internet are capricious beings and their power to move on with a click of their mouse button should not be taken lightly. There is also the issue of reading comprehension. You want to make your copy accessible to everyone. While someone may have trouble understanding a barrage of pleonasm, it doesn’t mean that their money isn’t good. A reading level that people are comfortable with is much better than a reading level that only a few people can understand comfortably without frequent visits to the dictionary. How do you make good copy? By giving people the information they need to determine if the house suits what they are looking for. You don’t have to hit them over the head with the various defects of the home – unless you are trying to market it as a fixer-upper – but don’t go overboard trying to sell them on the home. Let the home speak for itself.About the Author: Explore <a href="http://www.ocean30.us/gulfstream.php" target="_blank">Gulf Stream homes </a> at Ocean30.us, showcasing <a href="http://www.ocean30.us" target="_blank">Palm Beach County condos</a> and more!Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/real-estate-articles/why-and-how-to-carefully-avoid-needless-unnecessary-descriptive-words-in-a-listing-826607.html" title="Why and How to Carefully Avoid Needless, Unnecessary Descriptive Words in a Listing">Why and How to Carefully Avoid Needless, Unnecessary Descriptive Words in a Listing</a>

When enthusiastically penning your witty, pithy discourse on the manifold value and charms of your sterling real estate listing, you may want to give some concentrated thought to the number of iridescent adjectives with which you hope to capture the keen and penetrating interest of your hopeful homebuyers. While the expressions of your verbiage are no doubt impressive, they may not grace your scintillating copy with the inspiring passion that you hope to incite in the hearts of their viewers.

Did that make you tired, reading it? Listings that have an adjective for every noun are tiring for your home seekers too. The last thing that your prospective buyers want is to have to wade through a thicket of adjectives and adverbs to get to the information that they are looking for in your listing. You may think that the more descriptive terms, the more enthusiastic someone will be about the listing, but that is not so. People don’t want to be told at every turn what to think about a feature.

The adjectives and common phrases that agents use when composing a listing have become clichés. There are presently several humorous "real estate lexicons" circulating the Internet, which illustrate what people think of a number of overused terms and the prevalence of descriptive words in listings.

Many such descriptions are held to be a veil for less than desirable aspects of the property being listed. In fact, the more picturesque your language is, the more suspicious the listing sounds. You don’t want to sound like you’re trying too hard; it makes people think that there’s something wrong!

If people have to wade through a thicket of adjectives to get to the actual information, they may lose patience and move on to another listing, or another agent. People searching the Internet are capricious beings and their power to move on with a click of their mouse button should not be taken lightly.

There is also the issue of reading comprehension. You want to make your copy accessible to everyone. While someone may have trouble understanding a barrage of pleonasm, it doesn’t mean that their money isn’t good. A reading level that people are comfortable with is much better than a reading level that only a few people can understand comfortably without frequent visits to the dictionary.

How do you make good copy? By giving people the information they need to determine if the house suits what they are looking for. You don’t have to hit them over the head with the various defects of the home – unless you are trying to market it as a fixer-upper – but don’t go overboard trying to sell them on the home. Let the home speak for itself.

Explore Gulf Stream homes at Ocean30.us, showcasing Palm Beach County condos and more!

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/real-estate-articles/why-and-how-to-carefully-avoid-needless-unnecessary-descriptive-words-in-a-listing-826607.html

Related Articles
Related Q&A

Latest Real Estate Articles
More from Anne And Eddie Mckechnie

The Pitfalls of Buying Remodeled Miami Beach Luxury Homes

By: Mark Ferrer | 14/11/2009
Remodeled homes are not new in the real estate scene. Many homes in the city, like Miami Beach luxury homes, are often outfitted or have undergone makeovers ranging from the subtle (de-cluttering, re-grouting, landscaping) to the extreme (total renovations, expansions, etc.). While it’s definitely refreshing to see these properties in the market, not to mention enticing to deep-pocketed buyers, it’s imperative to know that you're not going to end up with a shabby remodel.

Use Reverse Mortgage on Your Next Home Purchase

By: Lokesh | 14/11/2009
In case you are over 62 years of age and own a house, there’s a wonderful way to supplement your retrial income by way of taking a reverse mortgage loan on your home. Yes, don’t be surprised, you can continue to stay in the home that you own and mortgage it to earn from your home. Your home could be your best friend and financer and would stand by you to provide that you that additional money and comfort that you look for when you are in your sixties.

Short Sale- What if the Bank rejects your Offer what do you Need to do Next

By: Flynna Sarah | 14/11/2009
There are a lot people who still manage to cope with the ongoing financial crisis. Because inflation has been very unpredictable, most individuals are struggling to meet all their financial obligations. Those people who will greatly be affected by the global economic turmoil are the ones who are in the middle class.

Miami Foreclosures Q&A: All About Auctions

By: Mark Ferrer | 14/11/2009
One way to purchase Miami foreclosures is through an auction. Auctions are held at county offices but with the increasing popularity and ease-of-use features of the internet, more and more auctions are performed online through private auction houses. If you're planning to embark in this direction, make sure to do it the right way by exercising due diligence. Here are some questions answered appropriately to provide you with useful information.

Miami Commercial Real Estate – Leasing an Industrial Space

By: Mark Ferrer | 14/11/2009
Industrial spaces are great Miami commercial real estate properties for business that require large storage spaces. These properties are greatly helpful for large-scale production and even shipping. If you’re looking for large commercial office area, however, industrial spaces are also wonderful. While these are certainly tempting advantages, let’s move further and see industrial spaces from two sides: the pros and the cons.

Four Crucial Don’ts When Improving Your Miami Beach Real Estate

By: Mark Ferrer | 14/11/2009
Staging is part and parcel of selling a home. This is a crucial step in effectively showcasing your house to potential buyers. But even before the time for selling the property comes, it will be helpful to think about improving your home’s value while still residing in it. When you are making your Miami Beach real estate property salable in the future, for instance, there are several helpful things that add to its value. Yet there are those that will only do more damage than good to your pockets

The Anatomy of a Standard Rental Contract

By: Flynna Sarah | 14/11/2009
A standard rental contract can be very beneficial in protecting yourself and your tenant’s rights. In a house for rent and other things that are for rent, the renter will be required to pay a security deposit or a certain amount of money. This amount will be kept by the renter as an insurance policy that will be given to him at the end of his tenancy. But, he should make sure that there are not defects in the house.

Enjoy the Luxuries and Joys in Moving Into in a Baltimore Condominium

By: Seth Baltimore | 14/11/2009
Touch base with the nation's history as you settle comfortably in a condo in Baltimore. Get to feel being a resident of a precious heritage. Be a member of a vibrant community that makes the condominiums at Baltimore their home. See the structures that are testaments to America's greatness as a nation. Visit the famed National aquarium at Baltimore's Inner Harbor or witness a live fast action baseball in Oriole Park at Camden Yards. All of these you can do once you decide to get...

Why and How to Carefully Avoid Needless, Unnecessary Descriptive Words in a Listing

By: Anne And Eddie Mckechnie | 20/03/2009 | Real Estate
While the expressions of your verbiage are no doubt impressive, they may not grace your scintillating copy with the inspiring passion that you hope to incite in the hearts of their viewers.

Landscaping Ideas for California Modern Homes

By: Anne And Eddie Mckechnie | 17/01/2008 | Landscaping
Joseph Eichler has made history, re-defining the American dream home and pioneering the California modern design. Today, there are countless ideas and approaches to landscaping, and the warm California climate provides limitless possibilities for your California modern home.

Now That's a Home With a View!

By: Anne And Eddie Mckechnie | 21/12/2007 | Remodeling
What better way to view the night sky than with a telescope. It's common to see them set up in front of windows or outside on the deck, but lately homeowners have been taking start gazing to the next level by adding private observatories to their homes.

Curb your Home's Winter Blues!

By: Anne And Eddie Mckechnie | 08/11/2007 | Real Estate
While selling your home in winter has some very definite advantages, it also brings its own unique challenge.

Protect your Assets: It's Time to Winterize

By: Anne And Eddie Mckechnie | 17/10/2007 | Real Estate
As winter approaches, homeowners need to consider the updates and repairs that will keep their home warm and cozy during not just this cold season, but for many to come. Neglected leaks or other repairs can cause gradual disasters, so don't leave them for another winter.

Custom Homes in Tucson

By: Anne And Eddie Mckechnie | 16/07/2007 | Real Estate
There are few places in America where one will find such a great selection of brand-new custom designed homes that seem to fit seamlessly into the natural landscape. Tucson is one of these special places. One of the first things that people may notice about the custom homes in Tucson is the different style of architecture utilized in many of them.

Some Ideas on Home Flipping

By: Anne And Eddie Mckechnie | 16/07/2007 | Real Estate
Home flipping is clearly the nation's new real estate sweetheart. Across the country people are trying and succeeding at flipping homes and properties for profit. If you have ever wondered about the basics of home flipping then you can relax because the process is not that difficult and can be achieved by the average Joe with a bit of time, planning, and intelligent investment.