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The Freelance Boom: Advantage Employer

Unemployment continues to surge, with expectations of surpassing 10% later this year.  While employers are in a great position to identify and lure great talent, the lack of economic visibility makes it difficult for many employers to commit to a long-term talent acquisition binge.

Savvy executives will find ways to take advantage of available talent to push their business forward.  If you don’t want to commit to hiring someone full-time, why not explore alternatives.  Interns, freelancers, and contract-to-hire enable the employer to dip into the talent pool while retaining maximum flexibility.

Interns: Interns are typically thought of as green college students who can handle the grunt work but not much more.  However, with the surge of continued education and higher education, interns now include students getting their MBAs and other masters degrees which can be quite valuable.  With a difficult job market, these students are seeing fewer opportunities and the oversupply works to your advantage.  Plus, if they do a great job, then you can consider them for hire in a year from now when they are graduating, and perhaps the economy is great.  You can recruit interns in your area by posting on Craigslist, or you can target specific schools through their career services department which would gladly accept postings for jobs and internships.

Freelancers: In the past, companies have turned to consultants and agencies to lead projects.  Of course, many of these organizations charge high premiums that are difficult to swallow in today’s economy.  Given all the layoffs, there are many talented leaders available with outstanding experience.  You can hire freelancers for a project, or even on an hourly basis.  You’ll find that they typically charge less than ½ the rate of a comparable consultancy or agency and they can often integrate into your team more quickly.  There are a number of sites to find freelancers including ELance, RFPDB.com, Guru.com, and of course Craigslist.

To read more about the freelance boom, visit Sparxoo.com, a Marketing, Branding and Business Development Blog.

Sparxoo

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

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