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In several contexts, a resume is short (usually one page), and so contains only experience at once applicable to a specific position. Many resumes contain keywords that potential bosses are looking for, make heavy use of active verbs, and display content in a flattering manner.
Your resume should be consistent, concise, and clear and straightforward to read. If it's not, your resume and cover letter will not get a second glance from any hiring manager.
The goal of your resume is to make an employer want to interview you. It's a tough promoting tool that promotes who you are, what you want to do, and the worth you will bring to an organization.
A substandard resume can prevent you from being called for an interview. A good resume should describe your professional experience, plus your career achievements, coaching and education. Do looks count? Yes, but only to the extent that the resume is neat, professional and straightforward to read.
A resume is a quick summary of your work history, your education and work related skills you have. Sometimes it is limited to 1 to 2 pages with the exception of resumes for professional positions which need more in depth information about activities and experience related to that profession. During the past many "blue collar" roles only needed the job seeker to complete an application for work. Today almost all bosses need both a resume and an application as well.
Your resume should represent your best capabilities honestly. Bosses don't have the luxurious to spend more than a minute of their time reading your resume. It has got to be crowd pleasing, short and transient. The purpose of your resume is to get you in the door. Your interview gets you further ahead in getting the job you need. Your resume should reflect what your capacities are and what you can you can do.
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