Aaron C. Yeagle is CEO of Transmutation Sciences a comprehensive internet marketing company. We integrate superior design and programming strategies with cutting edge marketing and the forward-thinking innovation of a custom software firm. This comprehensive approach delivers a value-driven solution to help you build, market and grow your business.
When I started my company over five years ago I set a goal of providing more than just great design. I added search engine optimization to my web design strategies and then added hosting and domain name management. But the very best thing I’ve been able to add is … education.
And so … class is in session! I’ve had dozens of clients ask me what RSS and RSS Feeds are and what they are used for.
RSS stands for Really Simple Syndication. Its a programming (software) solution to 
easilu encapsulate information from a website - such as new content - and present it in its simplest form; allowing browsers and “feed readers” to display that data to customers, feed aggregators and software. (Here’s the geekspeak version: A standardized XML* file format allows the information to be published once and viewed by many different programs
For example, you can look at my RSS Feed HERE. If you are using newer browsers (I’m a 
fan of FireFox) you’ll have a bookmark location for all your RSS Feeds. Just click subscribe and choose Sage or Yahoo or Google. Everytime you login, you’ll see all the latest news and information from my site. Subscribe to all the feeds from your favorits sites! Then you’ll only have to go to the sites if there’s new stuff you want to read!
Basically, RSS Feeds allow you to see all the latest information from your favorite sites so you don’t have to spend all that time going to each one. It’s a great time-saving tool.
Using RSS Feeds on your site is a great way to market your business, too. RSS feeds allow your customers to easily connect to your content - especially if your content is frequently refreshed. We can also program your feeds to display only a summary or even the whole page of web content. Even better, we can include advertising links in your feeds.
So, check out RSS on your favorite sites and, if you aren’t utilizing this tools on your website … call me!
*Xtensible Markup Language
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By: Aaron C. Yeagle | 14/02/2009 | RSSRSS stands for Really Simple Syndication. Its a programming (software) solution to feed-icon-28x28easilu encapsulate information from a website - such as new content - and present it in its simplest form; allowing browsers and “feed readers” to display that data to customers, feed aggregators and software.