Cristina Favreau specializes in helping service professionals who love what they do, but struggle with marketing & self-promotion. If you want to create a super-charged, client-generating, customized 28-day action plan, she would love to help! Cristina’s Get Clients Now(TM) program is your chance to have her by your side for next 28 days, including 3 hours of one-on-one time and an endless supply of tools and strategies to keep you on track and get you unstuck throughout the month. Check out http://www.cristinafavreau.com/gcn.htm for details.
“Marketing is telling people what you do, over and over.” – CJ Hayden, author of Get Clients Now!(TM)
The #1 question I get asked is "How can I get clients?" What most of these people don’t realize is that marketing your business doesn’t have to be difficult and it certainly doesn’t mean being a pushy salesperson.
The secret to successfully marketing your services is choosing a certain number of simple, effective things and doing them systematically. Based on the Get Clients Now!(TM) program, I’ll share 3 key components to designing a marketing plan that will help you gain forward-moving momentum.
1. Marketing Cycle: The cycle is the same for everyone marketing professional services. The stages of the Universal Marketing Cycle are (in order of flow): Filling the Pipeline, Following Up, Getting Presentations and Closing Sales. Where are you stuck in your marketing? What needs most work? Your answer to these questions will help you determine where you should be spending most of your marketing efforts.
2. Marketing Strategies: The strategies, from most effective to least effective, are as follows: Direct Contact & Follow Up, Networking & Referral Building, Public Speaking *, Writing & Publicity *, Promotional Events and Advertising. (Note: The level of effectiveness for strategies marked with * are equal. Choose these methods based on your comfort level). What marketing strategies will you use? Of the 6 listed above, choose between 2 to 4, based on your intuition, preference and target market.
3. Goal Setting: By setting a goal, you’re stating a purpose – a declaration – of what you want, what you plan to focus on and what you intend to accomplish. Goals give you a clear end point. Stating a too general goal, like “I want more clients” is not enough to get you going. Setting a SMART goal – Specific, Measurable, Achievable, Realistic, and Timed – will give you clear direction and you’ll be able to numerically track your progress. What goal would you like to achieve within the next 30 days? Stretch yourself a little when defining your goal.
Based on your answers above, you’re now ready to create your list of daily actions. Select daily actions that will take you out of your comfort level just enough to shake things up, but not so much that you won’t do them. There’s just one more thing missing -- do it.
As you think of and work toward your goals, amazing things will start happening and you will get all the clients you can handle.
Copyright. Cristina Favreau. All rights reserved.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Marketing Strategies: Increasing Your Business Profits
- Three Keys to a successful online marketing strategy
- How to Set Marketing Goals That Produce Results
- 3 Successful Goal Setting Strategies That Never Fail
- 5 No-fail Strategies for Effective Goal Setting
- Planning: An Internet Marketing Strategy Many Site Owners Overlook!
- Your Internet Marketing Strategy
- Grabbing People With Online Marketing Strategies
For Elderly in Rural Areas, Hard Times Get Harder
By: guccishoes | 10/12/2009Even religion and the Internet are different here. Churches have consolidated or closed — a particular hardship for older people, who tend to be avid churchgoers. And a lack of high-speed broadband service in many rural areas compounds the sense of separation from children and grandchildren, as well as the broader world.
Rodriguez acknowledged some civilians may have over the bigger U.S
By: airjordan | 10/12/2009The Afghan government and the United Nations announced on Wednesday they would hold an anti-corruption conference on December 15 to 17. British Prime Minister Gordon Brown is due to host an international meeting on Afghanistan in January.
Swift And Simple Ways To Increase Sales
By: Donald N Lombardi | 10/12/2009Allow us to capture a look at a swift and simple way to immediately increase your revenue from a first time customer. It is called, upselling, and it is a very effective strategy of offering one or more added products at the point of sale that will enhance your clients main purchases.
Swift And Simple Ways To Increase Sales
By: Donald N Lombardi | 10/12/2009Allow us to capture a look at a swift and simple way to immediately increase your revenue from a first time customer. It is called, upselling, and it is a very effective strategy of offering one or more added products at the point of sale that will enhance your clients main purchases.
Swift And Simple Ways To Increase Sales
By: Donald N Lombardi | 10/12/2009Allow us to capture a look at a swift and simple way to immediately increase your revenue from a first time customer. It is called, upselling, and it is a very effective strategy of offering one or more added products at the point of sale that will enhance your clients main purchases.
Swift And Simple Ways To Increase Sales
By: Donald N Lombardi | 10/12/2009Allow us to capture a look at a swift and simple way to immediately increase your revenue from a first time customer. It is called, upselling, and it is a very effective strategy of offering one or more added products at the point of sale that will enhance your clients main purchases.
How To Increase Sales From Your Site
By: Donald N Lombardi | 09/12/2009To really explode your profits and turn revenue into long-term equity, test adding more TYPES of revenue to your business
Frank Cardia Tells The Top 10 Sales Mistakes
By: Frank | 09/12/2009Frank Cardia tells the top 10 sales mistakes every salesperson makes.
Marketing Strategies That Work
By: Cristina Favreau | 06/02/2008 | SalesThis article will arm you with all the information you need to select and implement the most effective marketing strategies to get you closer to your goal -- getting more paying clients.
Where are you Stuck in the Marketing Cycle?
By: Cristina Favreau | 06/02/2008 | SalesThe very first step to successfully marketing your service-based business is to figure out where you’re stuck in the marketing cycle, or what area of marketing your services needs more work. This article will help you figure out where you may be stuck and what steps you can take right now to getting unstuck.
3 Elements you Need to Get Clients
By: Cristina Favreau | 06/02/2008 | SalesAs a marketing coach, the #1 question I get asked is "How can I get clients?" Marketing your business doesn’t have to be difficult and it doesn’t mean being a pushy salesperson. I’ll share the 3 key elements you need to have in place in order to designing a marketing plan that will help you gain forward-moving momentum and attract clients.
Achieving Expert Status
By: Cristina Favreau | 07/05/2007 | MarketingEntrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. This article will show why you want to build your expert status and lead you to a resource to the different strategies you can employ.
Leave the Steering Wheel to Self-confidence
By: Cristina Favreau | 07/05/2007 | EntrepreneurshipHow do negative situations affect your self-confidence? Do they create a destructive downward spiral? This article will show you how to break the downward spiral effect and put your self-confidence back in control.
Summer’s Here! Great, Now What?
By: Cristina Favreau | 07/05/2007 | Small BusinessSummer is way too short here in Montreal, so it’s no wonder that business slows down for most of us. That’s why it’s a good time to relax, regroup, and reflect over the past few months. What have you been doing right? What could you improve on? How can you use these next few months to prepare for September?
How Meal Planning Saved My Marketing
By: Cristina Favreau | 20/02/2007 | Marketing“What do I make for supper tonight?” It’s so discouraging to have to wake up in the morning and think about so many hours ahead. One day, I decided to fight back and never ask that question again. How? Meal planning. When I decided to apply the same concept to marketing my business, the results were just as good.