Often we take for granted the little things we experience day to day. Stress is the number one cause of heart attacks among the United States. Stress is such and easy thing to ignore and it effects everyone differently. Learning to take a new view on cold calling can reduce your stress level and the stress and sales pressure your prospects feel when you call as well.
Learning to add comfort and relaxation to your cold calling can give you and your prospects a better connection through out the call. Letting the conversation escalate in a natural matter will relieve some of the stress you might feel in the beginning of the call. If you go into the call feeling stress the prospect too will feel it, they will hear it in your voice.
Ways to cope with stress during cold calling:
Take a moment to visualize each call before you place it: Not the sale, the call. Visualize yourself have a good, stress-free two-way conversation with the prospect.
Clear your desk: Many times we get distracted on our calls, waiting work, projects not completed. These things add stress to our minds during the conversation and translate in the conversation slowing its natural flow.
Focus on what the prospect is saying: We often drift in thought while listening to someone else and it prevents us from actually hearing what they are saying. When on a cold calling focus on only the prospect in which you are speaking with, block out all other thoughts until the call is finished.
Take a break: if you are feeling stress, or frustration walk away for a minute. Go for a quick drink or give yourself a minute to collect your thoughts. We all need it from time to time.
Remember to pace yourself and don't let the stress of cold calling get you down. You control your emotions and calls. Learning to avoid stress in your daily life, no matter how small the event may seem is the best. If you need to take a break between each call than that should be done.
Understanding that having a clear, fresh mind before moving to the next call will give you a better chance at a positive response from the prospect. As well as learning that every prospect won't purchase and accepting that will keep you from frustration while cold calling. Looking at cold calling as a two-way conversation to determine a fit is the best way to go. Remember it is all up to you and how you chose to present yourself as a sales-advisor.
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