Create A Stellar Tradeshow Booth Without Breaking The Bank

Author: Ray La Foy

| Posted: 07-12-2006 | Comments: 0 | Views: 303 | Rating: (52)

(?)

We've all seen flashy tradeshow booth displays that look like they've cost thousands and thousands of dollars and been wowed. But the fact of the matter is not many companies or agencies can afford tradeshow booth displays that are elaborate and pricy. So, what's a business or organization to do in order to capture attention and ensure traffic stops by their own displays?

Even on a budget, a booth can be created that's more than capable of drawing people in, capturing their attention and holding them long enough that a product or service can be properly explained. That's the entire point of a good tradeshow booth display, and it doesn't require thousands of dollars to accomplish.

Nonprofits, start up businesses and even small to mid-sized companies should not steer clear from tradeshows and business expos strictly because of a lack of a good display. Here are some ideas to make even a bargain basement booth stand out and capture attention:

Create a theme. Whether you're touting a product or a service, have your booth reflect a theme. When a central theme is chosen, the entire booth stands out as a cohesive unit. The use of a theme can be effective for a company that wants to display its entire product line or even one that's out to let people know about a single new service. If, for example, you're a nonprofit that helps children with education, set your theme to reflect that. Take lots of pictures of children playing, learning and smiling, and your booth will get the attention it deserves.

Use visuals. This can't be stressed enough and with the fact that large pictures are fairly easy to print out on most office computers at a decent quality, there's no reason not to. If you need to, get a professional copy service to blow up the pictures into poster format and use them to draw people in. This doesn't have to cost a lot, but with the right images, it can be worth a fortune in attention obtained.

Choose giveaways wisely. It's a tradeshow must, almost, that everyone gives away something. Whether it's literature, key chains or coffee mugs, make sure the items you give away remind people of your product, company or service. Make them fit your business, too.

Use computers. Displays can be jazzed up for little or no cost with a good presentation on a computer. Even a laptop model will do to show people who you are and what you really do. A photo presentation or even a PowerPoint presentation on a projector screen can go a long way in making an ordinary tradeshow booth display extraordinary without having to spend a fortune.

Some companies can afford to spend thousands on their tradeshow booth displays, but others simply cannot. This doesn't mean a display needs to be second rate, however. With some creative thinking and good use of visual materials, even a budget booth display can net the results that are desired. Take some time and brainstorm a theme and find or create visuals and giveaways to support it and you should find even your budget tradeshow booth display is spectacular, or at least gets the job done well.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Budget, Tradeshow, Display, Booth

Article Source: http://www.articlesbase.com/sales-articles/create-a-stellar-tradeshow-booth-without-breaking-the-bank-79393.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
More information about Creating A Tradeshow Booth Display On A Budget creating a tradeshow booth display on a budget http://www.tradesshowbooth.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

The Benefits Of Renting A Trade Show Display
By: Mat Kelly | 12/02/2006 | Marketing
Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products.

Rebranding is an Excuse to Party in Your Business
By: Erin Ferree | 03/05/2008 | Business
Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day

Trade Show Exhibit Shipping Tips
By: Dick Wheeler | 26/07/2006 | Marketing
The keys to keeping costs down on shipping charges.

Successful Trade Shows: Tips For Training Your Booth Staff
By: Dick Wheeler | 30/05/2008 | Marketing
One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. Making the most of trade shows means that it is crucial to have...

Trade Show Booth Lighting Attracts Attention
By: Dick Wheeler | 26/07/2006 | Marketing
The keys to lighting trade show booths.

Succeed At Selling At Your Trade Show Booth
By: Dick Wheeler | 27/07/2006 | Marketing
Tips for your trade show booth staff to increase sales.

Trade Shows and Trade Show Exhibits - How To Get The Most Out Of Your Next Tradeshow
By: Wayne Messick | 23/04/2007 | Marketing
Do you want to make your next trade show experience more productive? Do you want to spend time only with vendors who have what you want and need? Inside you'll learn how to be a more effective trade show visitor and a more profitable trade show exhibitor.

Avoid Chasing Cold Call Leads To Get New Customers
By: Stephanie Gibbs | 14/08/2006 | Marketing
It should be very frustrating chasing down over used cold call leads to end up getting disappointing results. Anybody can sell you a worn down marketing list. There is a much better way which you will know for a fact that you are contacting good, hot, qualified leads and the people are interested in your products and services.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

DeKalb Budget Shortfall
By: Jack | 19-08-2008
Does DeKAlb County have a budget shortfall as of September 1, 2008??

Show Entire Email Thread
By: Woofer | 17-08-2008
In AOL 9.0, what are the steps you must take in order to show the entire email thread [running dialogue]?

Processing Fee
By: J-Rose | 04-08-2008
Can a plan administrator charge a fee? I've been attempting to directly rollover my 401(k) Plan held by a previous employer to a private 401(k). It's been about 18 months since my initial request, and today I received from the Plan Adminstrator a "Disclosure Statement" authorizing him to deduct $100 for himself. Is this legal?

Hi, I can typed in Chinese characters on Adobe ...
By: tkng | 04-08-2008
Hi, I can typed in Chinese characters on Adobe. But the chinese characters disappeared the moment I moved to another section. What's the problem? Thanks.

Seeking disney prop
By: Snowbunny | 21-07-2008
Is there any Disney collectors out there who can give me information on a display that was created for the Disney "Imagination & Figment" ride? It is a display of a red derrigible with the "Imagination Inventor" located at the front and "Figment the dragon at the rear of the balloon. Disney put it up for auction on E-Bay, but pulled it. Any help would be greatly appreciated.

John L. Booth III
By: Tom Collins | 21-07-2008
I am attempting to locate John Lord Booth III .. he and his brother Ralph were at one time partners in Booth American Company in Detroit.

Q&A Powered by:

Latest Sales Articles

Specialized Storage Comfortable Discounted Carry Bag
By: m.jeya | 08/09/2008
This carry bag makes carrying your City Mini or City Classic baby stroller as convenient as possible. It is made with specialized storage compartments, durable fabric and a sturdy carry strap. They offer very high durability and are pretty comfortable and easy to use. These bags are very comfortable and handy to use for most of carrying purposes.

How to Maintain Your Cellular Phone Battery
By: Sharon Samraj | 08/09/2008
Cellular phones have become a part and parcel of everyday life. No one can be without one. It has become an integral part of communicating with everyone at any time and at any place. Therefore, it is essential that the battery on which it runs is maintained in the right manner, so that we get an extended lifetime on it.The cellular phone batteries have a storage or capacity that is said to be in terms of the talk time and standby time of the phone. This is measured in milli - amph hours (mAh).

Discover Advanced Document Imaging and Workflow Solutions From Cdit Inc. at the Upcoming 2008 Financial Services Technology Forum
By: WowGao Inc. | 07/09/2008
September 8, 2008 - Toronto, Canada – CDIT Inc. (CDIT), Canada's leading Enterprise Capture Consultant/Integrator, is pleased to announce its sponsorship of and participation in the 2008 Financial Services Technology Forum scheduled on October 28 & 29, 2008 at the Design Exchange in Toronto, Canada

Market To The Regular Guy Inside That Executive
By: Ramon Vela | 07/09/2008
Too many businesses are discounting the value of marketing and too many businesses are not marketing in a natural, conversational way with buyers.

What Results To Expect Using Voice Broadcasting To Generate Leads
By: David Seldon | 07/09/2008
Experienced voice broadcaster urges newbie broadcasters to set realistic expecations for their lead generation campaigns.

Audio Visual System Integrations- What, Why and How?
By: rajan mr | 07/09/2008
What grabs the eye of the audience at the first go? The answer is the display. What is necessary for keeping up with the pace of the display attention you are getting? Answer would be the audio clarity of the message that is being conveyed.

Courier Services for Business
By: rajan mr | 07/09/2008
We all have parcels and packages either big or small that require the urgency of an overnight courier to ensure that your business survives and prosper. There are many courier companies that offer a range of guaranteed overnight courier services.

Courier – Packing Guidelines
By: rajan mr | 07/09/2008
How often do we pay attention on the importance of the packing when making a parcel courier? If the packing has not been done properly, chances of breaking or getting your stuff damaged increases.

More from Ray La Foy

CAN-SPAM Five Years Later: Time for a Fresh Look at the Law
By: Ray La Foy | 16/06/2008 | Spam
Although anti-spammers have referred to the law as the YOU CAN-SPAM Act and are quick to point out shortcomings, the law is the law - and it is being enforced.

Is Your Website Designed to Provide Access for the Disabled?
By: Ray La Foy | 20/05/2008 | Internet Law
Whether laws are governing your website today or not, it is in your best interest to make your site accessible to all Internet users - especially if it is a business website.

5 Easy Options for Viewing Video Downloads
By: Ray La Foy | 12/06/2007 | Art and Entertainment
If you have a computer with a broadband connection, a whole world of viewing is at your fingertips thanks to video download options now available.

iPod Owners Enjoy the Power of Choice
By: Ray La Foy | 12/06/2007 | Art and Entertainment
The individual iPod playlists a user creates can be sorted in any way imaginable.

Take Advantage of DEA Auction Deals Today
By: Ray La Foy | 12/06/2007 | Automotive
While the DEA won't knowingly mislead, it's still a good idea to check records, take a look at the vehicles closely and research models you're interested in for price comparisons and so on.

Online Paid Surveys Offer Cash and More
By: Ray La Foy | 12/06/2007 | Marketing
Many major product makers, service providers, restaurants and retail outlets turn to online surveys to help them make big decisions.

Shop Real Estate Auctions For Discount Autos
By: Ray La Foy | 12/06/2007 | Automotive
It might seem a little odd to scan real estate auctions or estate auctions for automobile listings, but the truth is they can be included in final estate sales.

Choose Your Best Option for Computer TV
By: Ray La Foy | 08/06/2007 | Art and Entertainment
Computer television might be a fairly new advent, but the variety and expanse of this option is already mind boggling.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Follow ArticlesBase at http://twitter.com

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.64, 17)

Create A Stellar Tradeshow Booth Without Breaking The Bank

Article Comments

Related Articles

Got a Question? Ask.

Latest Sales Articles

More from Ray La Foy

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter