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How To Increase Personal Trainer Sales

Author: Tom Perkins Author Ranking Blue | Posted: 03-04-2006 | Comments: 0 | Views: 359 | Rating:  (52) Article Popularity - Blue (?) Got a Question? Ask.
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Without a team of individuals who can effectively chase leads, nurture customer relationships, and close a sale, most fitness businesses would fail to survive for the long term. Therefore, there is no question that developing a high performance sales oriented personal training team that will support your growth should be at the top of your list. As a manager or club owner, there are several steps you can take to develop such a team.

The first, and the most important step, is to hire the right people for the job. This sounds like common sense, but you would be surprised at how many times someone has "settled" on a candidate because they needed someone to start right away, or believed that they could "mold" that individual into what they needed. This is definitely the wrong path to follow.

Before you even start the interview process, be specific on what type of characteristics and skills the ideal candidate should have. Then, make a similar list of characteristics and skills you prefer they possessed. Once you have established this guideline, incorporate it into your advertisements, and follow it throughout the interviewing process. Don't waste time and money on trying to train someone to do a job they aren't suited to perform. It's not fair to either of you.

After a suitable candidate has been hired, they will need the right tools to perform their job. This includes providing the necessary training and tools that will allow them to succeed. Training should extend beyond the basic orientation period. It should be an ongoing process with opportunities to improve their skills through seminars and workshops. Remember that as they improve and grow, so will your sales.

Next, provide your staff with clear expectations and goals. This holds true of any employee you may have. No one can be expected to thrive and succeed if they lack a clear understanding of what is expected. Write it down, discuss it frequently, and make sure there is little room for misinterpretation or misunderstanding.

Communication is another essential component to success. One-on-one and group meetings to discuss expectations track sales performance, and/or any issues or concerns that anyone may have are a must. Allow everyone an opportunity to not only voice their concerns, but to share their ideas and experiences. This empowers your employees and sends them the message that you care about what they have to contribute.

Finally, invest time in building a solid team. While everyone has individual goals they must meet, they also need to realize that they are part of a team that depends on each other to achieve success. Your company may include departments devoted to sales, personal training, and administration. Or, it could be made up of a select few who perform multiple responsibilities. Either way, the size of your organization doesn't matter. What does matter is that everyone involved understand that they are part of this larger team. As the team leader, it is up to you to lead by example. They will be watching you for direction.

By incorporating these guidelines, you can increase your chances for success in developing a cohesive, high-performance team devoted to increasing sales and improving the overall financial health of your organization.

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About the Author:
Tom Perkins is a business solutions coach and certified personal trainer who leads fitness professionals to profitability. Visit his website at http://www.fitnessindustrysolutions.com. .
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Frequently Asked Questions

Corporate Hierarchy Go Over the bosses Head?
By: coachpauline | 26-09-2008
I was hired at a financial services company 8 months ago. As a commission based sales person my compensation plan including a $25,000 salary was based on selling a product where my 1st yr earnings were projected to be between $100,000 &150,000 depending on my skill. The marketing that I was promised didn't materialize, the Sr. Vp who hired me left a new VP came in and the focus of my division changed to selling a product where the money to be made by a sales rep is alot less, so the new people who have come in have been hired at a higher salary and a higher commission. Everyone else from the old regime has been fired or left. I asked to be brought up to par with the new workers, especially since I am by far the top performer. I kept being put off, told that a newer, even better permanent compensation plan would be put in place as soon as a new Sr Vp arrivedand they dont want to change my comp plan twice. The New Exec Vp Is here-This newer, better comp plan was supposed to happen for the last 2 months-now I've been told it wont be until Jan. At an evaluation I was told I am an outstanding performer, I will be up for a promotion when a management position opens up in my division etc. Meanwhile my sales #'s are always #1 or #2(only ever beaten by my supervisor who has years of experience) while taking time out of my sales day to bring new people up to speed, who are on a better comp plan and at this comp plan I will be lucky to earn $50,000. My boss keeps putting me off until this newer comp plan goes into effect, but I cant afford to be producing results and not earning for another 3 months. SHOULD I GO OVER MY BOSSES HEAD AND EMAIL HIS BOSS W/ MY DILEMMAAND CC MY BOSS OR WRITE MY BOSS AND CC HIS BOSS?My bosses boss has the ultimate decision making power. I feel like I have some leverage right now that I may not have down the road. I am close to closing a huge deal for them that will be the largest in their portfolio. I have never worked in a corporate environment before-was a business owner so don't really know how this stuff works, but I am getting pretty fed up. Also I am going to be sharing my leads with all these new people and at this comp plan my sales will certainly drop. I will not go out and bring in more business from relationships that I have made over the years if I am not paid what I am worth and at that point I will have no leverage.    

180 day sales management plan. The company has ...
By: Wendell | 02-09-2008
180 day sales management plan.  The company has been in business for 14 years and manufactures medical products while providing medical equipment services.  Now, they want to put the sales of the products and services together starting with a business plan for integration.  Is there an outline or sample available for this?

Why is there no Consumer Packaged Goods industry ...
By: JayJay28 | 14-04-2008
Why is there no Consumer Packaged Goods industry related selections?

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