Ingenious CRM Marketing Tactics Using the 6 C's
The ultimate challenge for any business is acquiring customers and most of all-keeping them. Since customer acquisition is not such easy task, marketing strategies has to be employed. Here are a few sneaky CRM marketing tactics that is sure to give your business a boost.
1. Courting Leads
The moment that you have marked your lead, courting ensues. Market your product or service through both traditional and new methodologies. Sometimes even the best product needs a little come-on.
> Referral process
Do you have a database of all your existing and past clients? Employing a CRM tool will ease the task for you. Sending newsletters, promo updates, product updates is a goodstart. Proactively ask clients for referral. Even "word of mouth" does the trick. Once you get on it, you will be amazed how powerful this marketing strategy is.
> Marketing add-ons
a. Offer memberships and rewards - make them feel grateful for just being your customer
b. Upgrade services - pampering your clients' petty needs make them feel they're in good hands
c. Special offers and discounts - customers feel a sense of being 'privileged"
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