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Have you lost your mind trying to manage your company's sales process? If you're like most companies, you've probably got departments overlapping efforts, calling the same customers over and over and failing to follow up on the hottest leads – all because nobody's in communication. Sales Force Automation (SFA) is a streamlined system that brings order to the chaos. It unites your sales and marketing team and obliterates the opposing silos they always seem to be in. That's because SFA puts the power in everybody's hands.
SFA is the overall concept of managing the sales process. It's composed of:
•Customer Relationship Management (CRM) software to automatically record all the stages of the sales process.
•A contact management system that tracks all the contact that's been made with your customers. (This is the part that prevents departments from duplicating contacts and driving your customers nuts!)
•A sales lead tracking system which pulls prospects from sources like lead tracking systems from paid phone lists.
•Depending on your needs you can also add sales forecasting, information on products and step-by-step order management to your company's customized SFA.
You know what SFA is but what SFA does is amazing. Sure, it keeps your sales efforts on track, but did you know it can also read your customers’ minds? That's because the information that's obtained by everyone at every level of your company is stored within the various SFA systems and that data – the invaluable feedback your people have been gathering -- is what you'll analyze to come up with your next product. No research, no focus group, no crystal ball – just hard data right from the customer's mouth. Any company would kill for great "insider" information – with SFA, you get it.
With SFA, not only will sanity return to your company but your customers will be happy, loyal and just dying to buy, and evangelize about, your next product.
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