Marketing Your Product, Selling Yourself, How to Keep Your Customers Returning

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic.

However, a lot of these marketers have forgotten the single most important factor that will affect their product sales - the "sellability" of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product.

Do people want your product?

It is simply stupid to waste a month's time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product! Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place.

How do you find out if they want your product? Simple. Just ask!

Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

However, be aware that even if your product is "sellable". People may want to buy, but they do not always want to be sold to.

So, how do you sell your "sellable" product. You have already found out that there are people wanting it.

The best advice I can give to anyone looking at starting up in business whether online or offline would be to make sure that they always market a solution rather than the product at the outset.

If you have vitamin pills as a product, don't market a tub of pills, market the fact that you can help someone with their energy levels or their skin complaint or coping with the grandchildren at weekends.

If you have drills for sale, don't market the 5 speed drill with 110 attachments, instead, offer help and guides or instructions for making a hole in the wall.

Give freely your expertise on how you can help them with their problem. They will be hooked by your solution to their problem. All of a sudden you have gained their trust and they will be listening to you later when you introduce the vitamin pills or the drill with 110 attachments, after you have helped them out with their problem.

You know I learnt this from my friend Mike, who gets you thinking about what your most "sellable" product is.

You really need to make sure you can sell "YOU" to keep your customers returning to you.