A Complete Guide to Internet Mortgage Leads:
The Internet has revolutionized the way consumer's evaluate, compare and choose mortgage products and services. Every day more and more mortgage shoppers utilize the Internet to study and purchase home mortgages. As a mortgage broker you must recognize this industry shift and learn to utilize this tool. Each day thousands of mortgage seekers fill out forms on thousands of mortgage leads generation websites requesting more information on mortgage loans or quotes from mortgage lenders. These mortgage leads are made available to you by an array of internet mortgage leads generation brokers. The BIG question is, are these internet mortgage leads worth your effort and money? Will the return on investment be there? In this article we will discuss the in and outs, do and don'ts and questions you should ask when purchasing internet mortgage leads. Careful consideration must be given to purchasing internet mortgage leads. In this mortgage lead guide we will discuss:
What makes a quality Internet Mortgage Lead?
What you should expect from an Internet Mortgage Lead?
Closing the sale to your Internet Mortgage Lead
Questions to ask before purchasing Internet Mortgage Leads
Quality Internet Mortgage Leads:
What makes a quality internet mortgage lead? A lead that CLOSES. Not necessarily. We all know that not all leads will close. In fact if I was able to close between 8% and 14% of the mortgage leads I purchase on the internet, I would be happy. I consider a mortgage lead to be a high quality lead if it meets the following criteria:
-The Lead is Fresh -
It is critical to find out how quickly mortgage lead brokers turns the lead around and delivers it to you. Best case scenario, the lead is delivered instantly (a real-time mortgage lead) and it is an exclusive mortgage lead (only delivered to you). At a minimum you want to make sure the lead is delivered in less than 48 hours. Otherwise, the lead is less valuable and should not be sold at the same premium as a real-time mortgage lead. The more time that passes from the time the user requested information, the less your chances of closing the sale to this lead. I've seen many cases where users deny even requesting information. The quicker you contact them, the less likely this is to happen. Hit while the iron is hot.
-The Lead is Accurate
One of the biggest challenges mortgage lead generation companies face is obtaining accurate data from users. No matter what type of technology a mortgage lead company claims to have, no company can completely stop users from entering inaccurate data. A recent example of technology to improve data accuracy is telephone number/location verification. Companies use software to make sure the area code in the phone number matches the state. This is a nice feature because chances are if a user is going to enter a bogus phone number they will not enter the correct area code. What you must do is evaluate mortgage lead generation companies and decide who has the best solution to fit your needs.
-The Lead is a True Lead
What do I mean by a true lead? I consider a true lead to be a lead that was actually generated by someone that is truly interested in obtaining a mortgage. You have to be careful that the lead is not an ‘Incentivized Lead’. For those of you that aren’t familiar with this new term I will explain. Many websites today offer users incentives to fill out forms. In exchange for filling out these forms users are given points towards the purchase of merchandise or even money. Make sure you stay away from companies that have anything to do with incentivized leads. These leads are worthless !!!
What you should expect from an Internet Mortgage Lead?
This is simple. Don’t set your expectations to high. Like I said earlier it would be great to close at a rate 8% - 14%. Remember that you are buying leads, not sales. Expect accurate data 80% of the time and try to close at least 8% of these leads and you should be doing very well for yourself.
Closing the sell to your Internet Mortgage Leads
Again, this is a simple concept. The quicker you contact the lead, the better the chance of closing the sale. The first thing you should do is make contact. Once you have made contact with the lead ask questions and find out what they are looking for. After this initial contact you can follow up with a quote and answers to their questions. Quick response, quick response, quick response !!!!
Questions to ask your Mortgage Lead Generation Company
These are the not so obvious but very important questions to ask.
What is your lead return policy?
It is vital that you find this out before purchasing Internet Mortgage Leads. Bad leads are worthless to you and at approximately $50 each, this can get expensive quick. No batch of leads will be completely accurate, but you want to make sure that the percentage that is bad is not greater than 10% - 15%. Tip:
Ask the company what makes a lead returnable. What makes the lead invalid? Different companies will have different policies on what constitutes a bad lead.
How many times are your leads sold?
When purchasing leads you must make sure those companies aren’t overselling the leads they generate. The best lead is an exclusive mortgage lead, meaning you are the only person the lead was sold to. Exclusive mortgage leads are more expensive but you are ensured that you should be the only person receiving the lead. If the lead isn’t exclusive find out how many other times the lead has been sold. The more mortgage brokers that receive the same lead the less chance you have of closing the sale.
What filters are available for your leads?
Filters allow you to set criteria for the mortgage leads you receive. Example: You could specify that you only want leads for mortgage seekers that have a ‘Good’ credit rating or better or you could specify that you only want leads from ‘Colorado’.
How are the leads delivered?
Find out what format the leads are delivered. Leads may be delivered in text format, Microsoft Excel, email, etc. Make sure it is a format you are able to work with.
How do you generate your leads?
Find out what method the company uses to generate Internet Mortgage Leads. Make absolutely sure there is NO INCENTIVIZING.
-Mortgage Lead Guide-
For more information about how to develop a successful mortgage lead campaign please call Smart Leadz at 585-764-5555 and speak with one of our lead specialists. We can custom tailor a campaign to meet your exact needs and budget.
Joshua R. Conklin
Lead Generation Specialist
Direct: 585-319-3707
Toll Free Ph: 866-314-7586
Toll Free Fax: 866-919-5232
josh@smartleadz.com
www.smartleadz.com
About the Author:SmartLeadz ™
A full spectrum marketing firm offering:
Exclusive Real time Internet Leads
Live Call Transfer Leads
TRIGGER Data Leads
High Impact Data Lists
Voice-Fax-Email Blasts
Predictive Dialer Campaigns
Customized Telemarketing Campaigns
Direct Mail - Custom mailers
Call Capture Marketing
Interactive Voice Response Marketing "IVR”
SmartLeadz™ understands that the lifeline to any successful business is profitable leads in the pipeline. We have perfected every means to identify a quantity of qualified prospects and deliver them to you in real-time and on budget.
Don't Put All Of Your Eggs In One Basket...
SmartLeadz™ has an array of powerful and effective marketing tools and techniques designed for your success.
We have invested hundreds of thousands of dollars perfecting the formula to create SmartLeadz™. Starting with the way we capture the applications to bring you qualified prospects who want to speak to you. Our creative advertising , web placement, search engine optimization, Interactive Voice Response Technology, direct mail campaigns, our highly trained staff and the finest lead management software in the industry all play a key role in the quality of our products and services.
-We Didn't Invent The Mortgage Lead... We Just Perfected It-
Related Articles
Email Marketing Tips - Top 10 -
By: Joshua R. Conklin | 16/10/2007 | Marketing
Build a successful email marketing campaign. For email, mail, telemarketing lists or
for more information about how to launch a successful email marketing campaign please call us toll free at 866-314-7586 or email info@smartleadz.com and one of our marketing specialists will be happy to assist you.
www.smartleadz.com
Mortgage Leads - Exclusive & Triple Verified Real-time Lead Campaigns
By: Joshua R. Conklin | 11/09/2007 | Sales
An industry leader in mortgage lead generation; A company built by mortgage professionals for mortgage professionals. We know what kind of leads you need to be successful and what you require of a lead vendor.
Mortgage Leads
By: Joshua R. Conklin | 11/09/2007 | Mortgage
EXCLUSIVE LEADS WITH A UNIQUE LEAD VERIFICATION SYSTEM -&- LIVE CALL TRANSFER FEATURE!
Fresh Qualified Leads Delivered Daily
Exclusive & Delivered Real Time
Triple Verified For Accuracy
No Setup Fees or closed loans fees
Customized Filters
'IVR' Live Call Transfer Feature
Not Generated From Spam
No minimum To Purchase
High Conversion Ratios
High Impact Data Lists & Direct Mail Campaigns - Industry Specific
By: Joshua R. Conklin | 11/09/2007 | Direct Mail
Aged Leads
Mortgage Leads
Insurance Leads
Commercial Loans
Debt Consolidation
Equipment Leasing
Factoring
Payroll Services
Time & Attendance
Business Loans
PEO Leads
Note Buyers
Structured Settlement
CRM Leads
Hard Money Loans
Merchant Accounts
Merchant Advances
Background Checks
Franchising
Mailing Lists
Collection Services
Telemarketing
Inbound Call Center
Teleconferencing
Web Design
Web Hosting
Real Estate
Lawyer
IVR
Software
Phone Systems
T1 Leads
Video Conferencing
Copiers
Moving
Security Systems
Auto Loans
Automobiles
Incorporating Mortgage Leads Into You’re Business Plan
By: Joshua R. Conklin | 16/10/2007 | Sales
Dramatically boost your monthly funding volume! Speak to motivated and qualified borrowers today!
Learn how to effectively incorporate quality mortgage leads into your business plan! Conquer this market and rise to the top.
Let Smart Leadz help take you there...
www.smartleadz.com
585-764-5555
Josh Conklin - Lead Generation Specialist
How to Incorporate Mortgage Leads Into Your Business Plan & Close More Loans!
By: Joshua R. Conklin | 17/05/2008 | Mortgage
Mortgage Leads and effective marketing can boost your monthly funding volume. You can target pre-qualifed and motivated borrowers who are in the market for a refinance or new home purchase
Sales With an Attitude
By: Jay Conners | 26/03/2007 | Sales
When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.
Internet Mortgage Leads, Finding the Best Mortgage Lead Company for you
By: Jay Conners | 02/08/2007 | Business
If you are a loan officer, you may be considering purchasing internet mortgage leads. But you may be leery of which mortgage lead company to buy them from and the type of mortgage lead you should purchase.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
FHA income limitations
By: David Reed | 10-07-2008
What is the maximum I can make in order to qualify for an FHA loan?
100% mortgage financing Queen Creek AZ
By: pjohnson | 10-07-2008
I have a fabulous mortgage program available for homebuyers in the Queen Creek Arizona area --- any ideas of how to market this program?True 100% financing with no mortgage insurance
PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????
Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept
Since you have Internet, you write less or more?
By: qzmaster591 | 09-07-2008
Since you got internet, the number of postcards and letters increased, decreased or stayed the same?
I have a mortgage loan with Indymac bank. If they ...
By: loan | 09-07-2008
I have a mortgage loan with Indymac bank. If they do collapse, what will happen to my loan?
Q&A Powered by:
Latest Sales Articles
Business Custom T-Shirts: How to Promote Sales
By: Ron Subs | 19/07/2008
Small businesses need every tool available to make as many sales as possible. Custom T-shirts can be used in several ways to increase business success.
Corporate Gifts, to Promote the Company
By: John Mahoney | 19/07/2008
One of the common ways to promote a company is through the distribution of the corporate gifts. Corporate printing gifts are an easy and appropriate way to promote a company.
4 Keys To Making Your Cold Call Stress-Free
By: Adam Price | 18/07/2008
From the traditional point of view, cold calling conversations should constantly lead towards making sale. We've been given only one path to follow, and that's getting a "yes."
Using A "Sales Pitch" Kills Cold Calls
By: Adam Price | 18/07/2008
The moment you use the old-school cold calling approach the traditional pitch about who you are and what you have to offer you trigger the negative salesperson stereotype. And that usually means instant rejection from your prospect.
Sell Wholesale Products Online And Earn!
By: Konrad Braun | 17/07/2008
Once you join (and pay for the membership) you will be given products from other people that you can sell on sites like eBay, amazon, or your own sites.
The Services of a Freight Forwarder UK
By: Ken Wilson | 17/07/2008
The United Kingdom, a prosperous country that handles a lot of goods, needs options for the transportation of those goods. Where there is lots of cargo, there will be a lot of companies that will provide transportation services. But how do you know if you made the right choice?
The Basics of Freight Forwarding UK
By: Ken Wilson | 17/07/2008
One of the oldest occupations in this world is trading. Since ancient times people have traded one thing they didn’t need for another they thought useful. With the passing of time, all of the trading activities that were based on product exchange have been brought to common ground with currency.
Freight Forwarding Basics
By: Ken Wilson | 17/07/2008
Freight forwarding companies are essential to the proper functioning of the global economy. A freight forwarder – often referred to as a forwarder – is a professional logistics provider. Freight forwarders are third parties and their objective is to dispatch shipments via asset based carriers such as ships, airplanes or trucks. The main purpose of turning to the services of freight forwarders is arranging cargo movement to an international destination quickly and easily. Freight forwarding compa
More from Joshua R. Conklin
How to Incorporate Mortgage Leads Into Your Business Plan & Close More Loans!
By: Joshua R. Conklin | 17/05/2008 | Mortgage
Mortgage Leads and effective marketing can boost your monthly funding volume. You can target pre-qualifed and motivated borrowers who are in the market for a refinance or new home purchase
Incorporating Mortgage Leads Into You’re Business Plan
By: Joshua R. Conklin | 16/10/2007 | Sales
Dramatically boost your monthly funding volume! Speak to motivated and qualified borrowers today!
Learn how to effectively incorporate quality mortgage leads into your business plan! Conquer this market and rise to the top.
Let Smart Leadz help take you there...
www.smartleadz.com
585-764-5555
Josh Conklin - Lead Generation Specialist
Email Marketing Tips - Top 10 -
By: Joshua R. Conklin | 16/10/2007 | Marketing
Build a successful email marketing campaign. For email, mail, telemarketing lists or
for more information about how to launch a successful email marketing campaign please call us toll free at 866-314-7586 or email info@smartleadz.com and one of our marketing specialists will be happy to assist you.
www.smartleadz.com
Mortgage Trigger Data - Speak to Motivated & Qualified Borrowers Today!
By: Joshua R. Conklin | 08/10/2007 | Mortgage
Mortgage Trigger Data
Without a doubt the HOTTEST new mortgage lead product in the last 5 years -
Mortgage Trigger Data let's you know WHO is in the market NOW!
Voice Broadcast Leads
By: Joshua R. Conklin | 11/09/2007 | Direct Mail
Voice Broadcasting Leads
SmartLeadz Interactive Voice Response technology creates in-bound sales calls to your loan officers, Voice broadcast lead generation lets you record a custom sales greeting/offer to prospects and have it automatically dialed and broadcasted to thousands of prospects daily. You can target
All calls are Do Not Call (DNC) List compliant
FREE online call tracking w/ production reports
Access to our huge phone number database. You don't need your own ca
Mortgage Leads - Telemarketing & Live Call Transfer Leads
By: Joshua R. Conklin | 11/09/2007 | Sales
Call Center Generated Telemarketing Leads should be reserved for experienced loan officers with a proven track record for closing deals. Live Call Transfer leads are double verified for accuracy prior the call being transferred. After the second verification is made on the lead, it is transferred directly to your top producers in real-time. TM Leads have the highest conversion ratios maximizing your return on investment (ROI). At the time the call is introduced you are able to pull the prospect information up via email or in your private SmartLeadz.com account.
Commercial Mortgage Leads - Exclusive - Triple Verified - High Conversion Ratios - 100% Guarantee
By: Joshua R. Conklin | 11/09/2007 | Sales
Commercial Mortgage Leads
Acquisition Hard Money
Asset Base
Interim
Bridge Investment
Cash Flow
Mezzanine
Conduit Permanent
Construction Refinance
Credit Lease Securitization
Credit Tenant
Short Term
Fixed Rate Syndicated Deals
Floating Rate
Union Built
Forward Commitment Variable Rate
High Impact Data Lists & Direct Mail Campaigns - Industry Specific
By: Joshua R. Conklin | 11/09/2007 | Direct Mail
Aged Leads
Mortgage Leads
Insurance Leads
Commercial Loans
Debt Consolidation
Equipment Leasing
Factoring
Payroll Services
Time & Attendance
Business Loans
PEO Leads
Note Buyers
Structured Settlement
CRM Leads
Hard Money Loans
Merchant Accounts
Merchant Advances
Background Checks
Franchising
Mailing Lists
Collection Services
Telemarketing
Inbound Call Center
Teleconferencing
Web Design
Web Hosting
Real Estate
Lawyer
IVR
Software
Phone Systems
T1 Leads
Video Conferencing
Copiers
Moving
Security Systems
Auto Loans
Automobiles
Business 
