No matter what the size of your business, Lead Management remains an integral part in forming your revenues. Learn how to do proper lead management with Masterdigm CRM. Visit http://www.masterdigm.com.
People are saying: Sales is a numbers game. Targeted lead generation, is therefore, of unmatched importance and serves as the bread and butter of the company – the more leads captured, the better.
Why would anyone want to deal with a great deal of information about a great number of people who may not even be open to what you have to offer? This is one question that is frequently asked by one who does not have any information on how it works, and more importantly, why it is needed. Using figures, sales from 1% of, let us say, 500,000 is indeed much more than 1% of 500. The greater the number, the better chances of closing a sale.
But rather than just a figures game, sales lead generation should provide qualified leads to generate sales. Qualified lead generation increases the chances of purchases for products and services, which in turn, means more profits for the company coffers.
For instance: There are two companies that are both engaged in selling an eBook on teleworking or working from home. Company A mounted a fierce tri-media campaign coupled with distribution of printed advertising in places most visited by their target market. Company B, on the other hand, mounted a massive online marketing campaign starting off with the creation of a persuasive sales letter within a squeeze page where visitors are encouraged to opt-in to their email list.
The same lead generation activities for both companies amounted to four figure profits. However, it was Company B who eventually made more money. Both have the same group of prospects but the difference in the approach employed resulted in a more qualified lead generation for Company B who got a list of potential customers not just willing but also able to purchase the product being offered. They made a distinct marketing assessment that gave them the advantage by clearly defining that their target prospects should be able to make an immediate purchase online. The online campaign, as opposed to Company A's offline campaign, was able to zoom in on people who are already familiar with the process of online purchasing and how to download an eBook after a sale is made.
The case cited proves that for business lead generation to really matter, sheer numbers or volume of leads generated is not everything. Quality is important but it's not the only important thing because the bottom line will always be based on the profits the company can and will produce.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Network Marketing Leads - How To Differentiate A Qualified Lead From A Generic Marketing Lead
- Qualified Lead Generation Simplified: How to Beat the 9-5 Grind
- Differentiate Generic Marketing Lead From Qualified MLM Network Lead
- How to Differentiate Generic Marketing Leads From Qualified MLM Home Based Business Network Leads
- The Art of Forum Posting to Generate Highly Qualified Leads
- Boost Sales with Free Insurance Leads for Insurance Agents
- Refinance Leads - a Mortgage Lead is a Mortgage Lead ... or is It?
- Three Ways to Generate Quality Leads
ePathChina Publishes a Wide Range of Stylish Netbooks for Your Selecting
By: Steven Jobs | 27/11/2009The Netbook is a kind of ultra-portable PC mainly focusing on surfing the net , with size below 10 inches, which is very suitable for business, tourism and even for the mobile Internet on public transport.
ePathChina Publishes a Wide Range of Stylish Netbooks for Your Selecting
By: Steven Jobs | 27/11/2009The Netbook is a kind of ultra-portable PC mainly focusing on surfing the net , with size below 10 inches, which is very suitable for business, tourism and even for the mobile Internet on public transport.
Auto Insurance Quote Phoenix – How To Get The Best But At the Same Time Cheap Auto Insurance Quote in Phoenix
By: Leah Lessard | 27/11/2009Cheap car insurance in Phoenix – if you purchase Arizona’s minimum liability car insurance requirements – is not as costly as it is in some other states. In Phoenix, you must have $15,000 per person for bodily injury liability (this means two people must be insured for $30,000), and property damage coverage must be at least $10,000.
How To Properly Wear Gucci Shoes
By: airjordan | 27/11/2009Despite all these benefits, these sexy shoes also happen to concentrate an immensely strong pressure on particular areas of your foot leading to possible pain and chronic foot problems if they are not immediately resolved. But if you look at good strippers and how they manage to wear their stripper shoes without seeming to have problems, you will surely wonder what their secrets are. Here are some useful tips to help you carry your stiletto as gracefully and beautifully as those sexy ladies .
Hello, World!
By: Sue Barrett | 27/11/2009This is my first entry into my blog! Welcome to ‘Sell Like a Woman’. The creation of this site came about as a result of an idea I had about putting a book together. I am writing a book called “Sell like a woman” which I want to publish in 2007. My aim in writing this book is to highlight the key qualities, approaches and attitudes displayed and used by successful sales women.
So where are all the Elite Sales Performers?
By: Sue Barrett | 27/11/2009I received yet another call today from a sales manager asking me where he could find a really good sales pefomer for his business. He complained that most of the sales people in his industry had been around the block too many times and no new skills, ideas or talent where being brought into his industry. Same old people, same old things, same old results.
Sales Recruitment and the use of online psychometric assessments
By: Sue Barrett | 27/11/2009Everyone seems to be is using online testing these days. That’s fine, however many people (candidates and companies alike) have fallen foul of testing especially when it comes to sales selection. * Online testing is becoming the way of the future * However, many online assessments are being marketed as credible with little regard for their limitations * Security is still the biggest issue!
Are we limited by our view of success?
By: Sue Barrett | 27/11/2009A while back I read an article in the BRW called “ Missing In Action – where are all the female entrepreneurs?�? It was about the supposedly low number of female entrepreneurs in Australian business. Now to be considered a successful female entrepreneur, by this article’s standards, you needed to be running a big, competitive, fast growing company. It made me stop and think … How many men, let alone women, were running big, competitive, fast growing companies? Given that over 95% of all business
Leads Tracking: a Pathway to Business Growth
By: William Jimenez | 18/09/2008 | ManagementThere are specific business rules that should be followed always when performing leads tracking. At the ouset, it is always important to keep the customers happy. As the saying goes – the first impression is the best impression. The same applies here too and hence it’s important to have a good head start. More often companies fail to closely track their leads thus the necessity to look for the appropriate software or system or mechanism for tracking such leads.
Is Market Assessment Scientific Guesswork?
By: William Jimenez | 17/09/2008 | SalesIn launching a successful sales campaign there are two things that one should know: a clear definition of the target market and a thorough market assessment. Choosing the right group for the right product and services can improve sales.
Graphic Design Best Kept Secrets
By: William Jimenez | 17/09/2008 | Graphic DesignThe success of any endeavor is often hinged on certain practices. The same case also applies to graphics design. Employing best practices in this field can yield better outputs.
Tracking Sales Leads: to Automate or not to Automate
By: William Jimenez | 16/09/2008 | SalesGenerating sales is inherent in any business, but is tracking sales leads equally important?
Why Web Design is a Must for a Small Business
By: William Jimenez | 15/09/2008 | Web DesignFor a small business, one big challenge in order to penetrate the online market is to weather the stiff competition on hand. Thus to catch the attention of potential clients or customers to navigate a small business’ web site, the kind of web design employed plays a significant role.
Targeted Sales Leads Generation: not Just a Game of Numbers
By: William Jimenez | 09/09/2008 | SalesPeople are saying: Sales is a numbers game. Targeted lead generation, is therefore, of unmatched importance and serves as the bread and butter of the company – the more leads captured, the better.
Affordable Web Design Options for the Small Business Owner
By: William Jimenez | 09/09/2008 | Web DesignThe internet has leveled the playing field for anyone to start a business. To own an online presence, you absolutely must have a website. Here lies the lure for providers of cheap website design services.
Choose the Best Web Designers for Your Business
By: William Jimenez | 09/09/2008 | Web DesignGetting ahead has always been a challenge given the number of online businesses, whether small or large, which have ventured into online business. Thus, simply having the greatest web design would definitely give you an advantage over the others who are providing highly similar products and services.