Remember Me
forgot your password?

Telecom Industry to Boost Sales With Business Intelligence

Telecom industry to boost sales with Business Intelligence :

Telecom industries are faced with the huge challenges of ever changing market conditions. They therefore need information to anticipate these Changes and quickly make informed Smart decisions.
Decision-making in the telecom industry today demands high-quality intelligence. This is where business intelligence (BI) solutions play their critical role.

Any business can be successful only if the sales end is strong.
The same holds good for telecom industry, especially with telecom service providers.
Here with telecom service providers Business intelligence plays a large role in making profit because it deals with large amount of customer data .
Hence getting this customer data in a useful format is "Business intelligence".

As mentioned previously for any business to be successful sales plays a very prominent role and sales always is supported by strong marketing practices.

Well next question would be how is this possible?

Some of the focus areas are:

· Providing strong marketing support.

· Sales Analysis

· Improving customer loyalty services.

· Building customer retention models.


1.Providing strong marketing support:

To give a good marketing support it is necessary to understand the market well. Having a good strategy is the foundation for a strong marketing.

Two basic Strategies, which can be pursued, are:

. General strategy
. Customer strategy

General strategy

Companies here comes up with a product, which is common, and try marketing to the masses. Advertising plays a major role here. Even though this has been a major practice, profit margin out of this has been very low, because individual needs of the customers are not taken into account.

Customer strategy

Basically understanding the customer needs and tailoring to their individual needs have overcome the disadvantages in general strategy. Thus business intelligence plays a major role here by analyzing the customers that optimize profits by nurturing value added customer relationships.

Thus strong customer relationships are attained by customer centricity: Customers drive business, thus understanding the customers plays a very important role.

· Customers’ requirements
· Customers’ expectations.
· Customers’ changing behavior pattern

Thus by understanding the above points it is possible to build a strong customer strategy model.

This customer strategy model directly influences

· Product pricing / tariff plans

Product pricing plays a key role in pushing business, by understanding
the customers it possible to categorize them into different groups based on their needs . Thus pricing can be decided by striking a balance between customers group needs and profits to the company.
This can also be easily tested with help of business intelligence – by implementing the model for a trial period and comparing the sale figures it is possible to get the profit margin.
By business intelligence useful information can be provided to different departments for making the right decisions with in very little time thus analysis becomes easier and designing the product pricing(tariff plans)becomes efficient.

· Advertising plans

Advertising plays major role because major money is involved in this.
Thus channeling advertising according to customers is very important. Since it conveys the right message to right mass and this can be achieved by profiling the customer’s data and checking their behavior patters.

This can save lot a revenue, thus any saved revenue is profit for the company.

2. Sales Analysis

Analysis can be in terms of

· Customers
· Performance
· Revenue
· Volume
· Margin

This can be viewed in terms of reports or charts thus competitive plan can be developed .
By this analysis any strategic decision taken by management will be based on proof and not by just guessing and thus can also predict the performance of the company for the next quarter or so.

Improving customer loyalty services.

· Fraud control
· Call records
· Billing and other services

Fraud control

With Business intelligence it is possible to track the pattern of calls their duration etc thus any abnormalities in call pattern can be detected.
Thus timely intervention can reduce the loss to the company.

Call records

With Business intelligence it is possible to view call pattern and possible to understand their call history. Thus it becomes easy to get any records of particular customer or a group of customer with common call fashion.

Billing and other services

With Business intelligence it is possible to send e-bills to customer on related dates without any much manual intervention and get customer billing of web will also help customers view their own bills and analyze the same.

Thus by getting in more related services it is possible to get more customer satisfaction thus improving business.

Building customer retention models.

Customer retention is one of the major challenges faced in any industry.
In case of any business it is said that retaining a customer is always cheaper than getting a new customer.
Here with help of business intelligence it is possible to build certain customer retention models basically looking customer data and their call behaviors.
A well-designed customer retention model can reduce customer churn to greater extend .The positive impact of this can be huge ie a small increase in customer loyalty can deliver a large increase in profitability. Businees intelligence can also identify the behavior looking at the customer data and business analysts can say who are customers likely to leave and take the appropriate action in advance.

On a conclusion we can say that business intelligence if properly implemented and used in the telecom industry it can help in boosting the profits to greater extent.

Vinod Plakkal

Vinod Plakkal
Telecommunication Engineer
Working as Business Intelligence Analyst
+919951989599
vinodplakkal@gmail.com

Rate this Article: 5 / 5 stars - 23 vote(s)
Print Email Re-Publish

Add new Comment



Captcha
0
1. navin (13:33, 11.12.2007)
Well written Vinod, hope we\'ll meet soon to share more Gyaan on the same....
0
2. Pankaj Nawale (12:24, 14.01.2008)
Good article.
0
3. Vikram Simha (11:34, 08.10.2007)
A very comprehensively written article, which gives a perfect insign as to how BI fits in to the retail Telecom Market and its benefits. Very well versed, would be helpful for begginers in the field as well.
+1
4. Vinayak (10:23, 08.10.2007)
Good Article!
0
5. Vijay (09:28, 05.11.2007)
Excellent article. Must read for all BI aspirants. Gives an indepth analysis of how BI can be used at various levels and how it affects business in general.
0
6. Ravi Peravali (06:38, 30.10.2007)
Good article
0
7. Shrihari Jalihal (06:37, 25.10.2007)
Good analysis.

  • Latest Sales Articles
  • More from Vinod Plakkal

Reducing Sales Rep Turnover-How Fast is The First Sale Made?

By: Dr. Gary S. Goodman | 22/12/2009
Employee turnover is rampant in certain forms of selling. Specifically, telephone salespeople come and go at an astonishing rate. Helping my consulting clients, I've tried to staunch turnover that has ranged from 300% to 1200% per year.

Make Huge Money Selling Self Defense Pepper Sprays In Your Town! People Will Buy Them On Impulse For Cash!

By: Father Time | 22/12/2009
As long as you are not in MA, MI, NY, or WI, but are somewhere in the USA and are over 18, then YOU can earn cash selling pepper sprays, if you want to!

How to Sell Gold for Fast Cash

By: peter jones | 22/12/2009
During these economic times, people are trying anything in their power in order to get money. One way to obtain cash in a hurry is by selling gold. Learning how to sell gold is a great way to get instant cash for gold scrap that is not being utilized.

Where to sell your gold for cash

By: peter jones | 22/12/2009
Don't let your old gold watches, jewelry, and other pieces just sit around the house or get lost. In today's tough economic times we could all use some extra money in our pocket. Sell you old gold jewelry for cash today and make your financial situation that much easier.

Ways to Sell Jewelry Online for Cash

By: peter jones | 22/12/2009
Did you know that you can make a considerable amount of cash if you decide to sell jewelry online? There are many ways to sell jewelry and getting rid of old jewelry is a great way to make some quick cash when you need it the most. So where can you sell jewelry?

Pre-set-up or customized exhibition stands

By: Martinapp | 22/12/2009
A very important moment for all companies is the appointment with the sector trade fair, a key event to show their showcase to the world and other companies.

Pre-set-up or customized exhibition stands

By: Martinapp | 22/12/2009
A very important moment for all companies is the appointment with the sector trade fair, a key event to show their showcase to the world and other companies.

A WEEKLY ROUND-UP OF SOME BIG-TICKET CITY DEALS

By: Raja Kaushar | 22/12/2009
An apartment, admeasuring approximately 1,780 sq ft, was leased out at Planet Godrej in Mahalaxmi at a monthly rental of Rs 1.5 lakh.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.14, 8, w2)