Master these four fundamental steps to network marketing and be all but guaranteed both incredible wealth and great success. Fail to understand the importance of but one, and condemn your business to flounder and ultimately follow the path of so many eager, yet unprepared network marketing hopefuls.
You may be thinking at this point, only four secrets to making millions and millions of dollars? Let's hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.
If network marketing is all about networking and of course marketing, why do so many network marketers continue to struggle to realize the infinite networking and lead generating potential of the internet? Simply put, it's being done all wrong. How's that?
Network marketing (also known as "Multi-Level-Marketing" or MLM) depends most heavily on...
- recruiting / lead generation / relationship-building
- sales conversion
- ongoing consumption
- replicating yourself through down line motivation and training
If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won't have much of a business at all.
Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means... I'm sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can't replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.
That being said, I'll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was... You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That's when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line... How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one...
I'll say this once more just to be absolutely clear. If you can't easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.
Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels that give your business traction. That traction comes in the form of having a unique voice and providing your prospects unique content about your business.
Well that about says it... Once you do your pre-selling and your marketing to generate your leads make sure you can provide good quality content to convert those leads into sales. Create an effective method to transfer some form of ownership to your down line so that they can achieve their own unique voice and replicate your success for themselves.
Oh and as for my million dollar secret... So, what is the secret that creates truly successful businesses, not to mention truly wealthy people? Here it is...
Do what you love... If you can find a way to turn your passion, your interest, even your favorite hobby into your business, then you will be in a much better position to achieve true success. Turning an opportunity to make money into something you love is infinitely more difficult that turning something you love into an opportunity to make money.
If this information helps even one person out there find a bit of the success that we all seem to be searching for, then I'd say that this article has served it's purpose very well. For any questions or further information, feel free to contact me.
Related Articles
How To Skyrocket Your Business With a Nework Marketing Builder
By: Dr. Roberto A. Bonomi | 08/04/2006 | ECommerce
What a Networkmarketing builder does, What you need to build a completely automated duplicable system, This is a networker's dream come true!, Inform, sell, educate and train automatically
Sick of Harassment Marketing
By: Erlin Monrouzeau | 03/10/2007 | Business Opportunities
Are you tired of chasing and harassing people all over the place about your multilevel marketing business and products? You might be missing two very important skills needed in network marketing and your upline is not telling you.
MLM Online Tips and Tricks on the Internet MLM Trade
By: Jagraj Singh Gill | 01/01/2007 | Home Business
There are two main things you have to learn when operating an MLM online business. One is how to generate leads and the other is how to qualify leads. Master these two skills and everything will follow.
MLM Training - How to Keep Prospects From Feeling "Baited and Switched"
By: Tim Sales | 09/01/2007 | Home Business
Before a prospect will "reach out" for more information about your MLM business or products, you must absolutely create just the right amount of curiosity. Do it wrong, and they'll feel "baited and switched" or mislead. Continue reading to learn what I do to keep prospects curious and reaching for more.
A Paper Downline
By: Michael Brymer | 17/01/2007 | Home Business
Let's take the example of situation where your company is going to open in let's say Japan next year. Your MLM doesn't currently allow members to sign up members in Japan until the official opening of your MLM in Japan.
The Internet Killed the MLM Business Model
By: Jonathan-C. Phillips | 11/02/2007 | Home Business
I know this may sound like a bald statement, and honestly, i don't think that the internet actually "killed" the multi-level marketing business model, but it certainly redefined it in many ways. Let's go into depths with that, and try to learn what did changed in the MLM business model and/or what needs to change.....
Choosing A Network Marketing Company
By: David Weeks | 27/02/2007 | Marketing
In Phase 1 we touched briefly on researching companies at the Direct Selling Association (dsa.org) website. Choosing the right network marketing company is a time consuming but well worth the effort process. The right company should be a company who has been around for a few years or more and...
The Real Truth About Network Marketing Training
By: Janet Ellershaw | 13/03/2007 | Home Business
The secret to success in Internet based Network Marketing is a simple duplicable system that anyone can follow, not just experienced networkers. The key to success with Network Marketing is duplication, the key to duplication is simplicity and the key to simplicity is automation.
Learn about a no cost resource to enhance any networking business.
Latest Sales Articles
More Demand for Inovative Products
By: mohan | 10/05/2008
Induction Cookers
We offer no burn, no smoke, no shock, sweat and no heat range of induction cookers. These are bound to revolutionize the way of cooking. It works on the principle of magnetic forces inducing heat energy. Here, there is no heating coil & associated power wastage. The bottom of the cooker gets heated due to electromagnetic induction heating. So, there is no risk of electric shock.
Breaking the Ice in Insurance Selling
By: Ari Galper | 09/05/2008
There are many ways we can approach a prospect in insurance selling. However just because we have approached them doesn't mean that we can break down their wall. Why do you suppose people put up walls when talking to a salesmen? Do you want me to tell you the honest answer; do we really need to go into that much detail
3 Ways to Reduce Sales Pressure in Cold Calling
By: Ari Galper | 09/05/2008
There are many ways that sales pressure affects our everyday cold calling, and while most of the sales pressure can be removed there is no way to get rid of it 100%. However many of the prospects that feel sales pressure feel this way because of stereo-types they have heard of or past experience they associate with all sales calls.
3 Reasons Why You Should Ditch Your Free Cold Calling Scripts
By: Ari Galper | 09/05/2008
When we are cold calling whether it is for insurance selling or any other type of sales we have to learn that free cold calling scripts interrupt the natural conversation of the calls. The traditional sales tactics teach you that you say as much as you can before allowing the prospect to respond. Because many times they hang up or reject you if you have hesitations or pauses before completing the pitch.
The Changing World of Cold Calling
By: Ari Galper | 09/05/2008
In the world of the internet 60% of all surfers are consumers looking for the cheapest, most reliable version of what they need. That means out of 1 million surfers 600,000 are looking to purchase something-or browsing for products. That is a great number. In the next 5-10 years it is estimated that 80% of all businesses will be online.
4 Ways to Break Into the Prospects World in Cold Calling
By: Ari Galper | 09/05/2008
The World of Cold Calling is often a cruel and hard one. Many of us often dread the mere thought of placing cold calls. However it is a necessary evil we can not avoid in the world of sales. There are many difficulties we face when calling prospects. Learning to get into their world could help us break the ice and relieve stress on both sides.
Marketing Smart: 8 Ways to Attract Customers
By: Trudy VanBuskirk | 09/05/2008
Ways to attract customers
Vegetable Expoter, Supplier India | Exporting and Importing Vegetables
By: Ranjith | 09/05/2008
Vegetable exporter India exports all variety of vagetables to all over the world. Exporting and importing fresh and green vegetables.
More from The Maverick Marketeer
Elements of a Winning Sales Letter
By: The Maverick Marketeer | 31/05/2007 | Advertising
Writing an effective sales letter is more a science than it is an art. This simply means that that even a person who isn’t the necessarily the best writer can create strong and effective sales copy by following a proven formula.
Advertising Copywriting for Beginners
By: The Maverick Marketeer | 31/05/2007 | Advertising
A very broad but accurate definition of advertising copywriting would be: Any and all text based material in any way relevant to your business a potential customer comes into contact with. Whether it’s in the form of a catchy headline, a compelling email, or an iron clad money back guarantee, these are all various forms of sales copy.
Network Marketing Tips for Guaranteed Success
By: The Maverick Marketeer | 31/05/2007 | Small Business
These are the all around best network marketing tips for success. This check list will not only provide you with a recipe for success with network marketing but success in anything you choose to apply the method to.
This first tip for success is also one of the most difficult to master. Time management may sound like a simple thing, but that’s far from the truth of things.
Network Marketing Opportunities That Work
By: The Maverick Marketeer | 31/05/2007 | Business Opportunities
Network marketing opportunities that work not only exist, but are also doing quite well for themselves and their representatives. Some people will no doubt scoff at the notion. It’s understandable considering the number of businesses that pose as reputable top notch network marketing opportunities.
Managing your Pay Per Click Advertising Campaign
By: The Maverick Marketeer | 31/05/2007 | Online Promotion
Producing the maximum results means exposing your business message to the maximum number of targeted potential customers who ultimately click through to your web page.
The ultimate goal of any PPC advertising campaign is to minimize cost, while at the same time producing maximum results. This is true for any form of marketing or advertising.
Web Site Optimization and Se Tactics
By: The Maverick Marketeer | 31/05/2007 | SEM
What is web site optimization and what does it mean to you and your business? Well, one way to answer the “what does it mean to you and your business?” question would be to terrify you by saying, “Everything!! It means EVERYTHING…go quickly optimize now!! Hurry, before it’s too late.”
Web Site Optimization and Search Engines
By: The Maverick Marketeer | 31/05/2007 | SEO
At this point, you may be wondering just how search engines decide which site goes where. Well, the bad news is, the exact formula search engines use to rank web sites is a bit of a mystery; much like the secret ingredient in the recipe for my grandma’s famous barbeque sauce.
Learn About Direct Marketing
By: The Maverick Marketeer | 31/05/2007 | Advertising
The main focus of any direct marketing strategy is to increase the number of customers that respond to your marketing campaign or "response rate" while also trying to decrease the cost of advertising. Increasing customer response to your advertising will accomplish two very important things.
Business 
