So many articles and books have been published about the current economical tides where the consumer is in control, and companies should do everything to serve them. Many entrepreneurs fail to do this, or think it's to expensive - thus going for non-maximized client satisfaction. This will finally result in business failure when a competitor goes for maximum satisfaction.
Other advice is about creating so-called WOW experiences. Giving the customer such a nice time, extremely caring support and delivering more then expected. This is also held back in many companies as being to expensive or to difficult.
The opposite is true actually, whether it is about customer serving or WOW experiences. In fact, experience has proven that it actually keeps customers with you for a much longer period and they also increase in worth with at least 150%
A simple Satisfaction & Profit Building System is the following, which after being implemented resulted in an increase of 70% in customer life and 162% average customer worth. The cost: a few hours of implementation, an hour a week to run the system and almost zero setup costs.
1. The customer nowadays has a lot of options to choose from. However they don't know their own criteria and simple don't know how to decide. Take them by the hand and teach them exactly how (not who) they should choose. Act as their trusted friend, not as the know-it-al or market leader, you'll regret that.
2. After you got them to choose for you and got your first sale, immediately inquire about their other problems and questions. See what other services and product they can use to solve other problems.
Offer them the services or products that can solve their problems immediately when you discovered his problems. But don't haste yourself, you should still make a good impression and sell them well.
3. Rinse and repeat until you solved all the problems you can possibly solve. Also do client satisfaction survey's at this point, asking customers about how they liked the solution you offered and if they still got some questions or small problems. Offer solutions for that too - think back-end products.
4. If you can't solve their problems, look in your rolodex or network for someone who can. Refer your customer to them and later call the company or person to let them know you referred them. Or, let your customer tell them you referred them. Most of the time you'll get a present or commission. If you don't, no worries since your client is satisfied and will stay with you longer.
5. After every possible problem within your expertise or closely to it is solved, find other common problems your customers have. For example a moving company can refer their customers to furniture stores, plumbing and technical services etc. Your customer has moved to a new city and might want new furniture. Plus they don't know the best plumber, the best handyman, the best gardener. Why don't you tell them and get a nice commission?
Related Articles
4 Simple Fresh Approaches To Triple Profits!
By: S. Kumar | 15/10/2005 | Email
Ok, You got your Order and gained a customer!
Congrats! Your marketing efforts have paid off. What next? Simple.--Leverage it to Maximum
in 4 simple steps!
Persuasion Tip in Dealing With Irate Clients
By: Michael Lee | 16/02/2007 | Self Improvement
Having an upset client is one of the most challenging situations a salesperson can face. Here are some persuasive ways to pacify the angry customer.
The Kano Model And Six Sigma
By: Tony Jacowski | 25/12/2007 | Management
The Kano model is basically used for representing customer satisfaction levels that depend on the type and quality of goods or services offered.
Happy Customers Spend More Money
By: Deb Ivarsson | 23/04/2008 | Business
It's a well known fact that happy customers buy more. A less recognised fact is that happy customers also send you more business through referrals. Here's a simple way to get your customers to fall in love with your business.
Adsense, Plr Content, and your Blog - How to Make Money With Plr Content
By: Ambrosio Thompson | 07/09/2007 | Internet
Internet marketing has become a necessary thing for a large number of businesses and can provide an excellent way to increase profits and customer bases by allowing customers and visitors from around the world.There are a number of tools, elements and ways to make internet-marketing work for you and the best set for your business is dependent on what you want to accomplish and how you want to go about getting there.
Company Policy Does More Damage to Customer Service Than Anything Else
By: Alan Boyer | 12/12/2005 | Business
Company policy is frequently the biggest barrier between customer satisfaction and your company.
It can start with either
o Company policy
o Employee trying to do the right thing, but in their eyes the right thing is protecting the company from the s
Hotel Industry: Customer Satisfaction
By: Richard Wells | 20/02/2007 | Hotels
Traditionally, the hotel used to be a place of living for some period of time, though the time changes and modifies the usual demands to the convenience and service in particular. Reflecting the downside demands presented by another year of record benefits, the lodging industry finds itself at a five-year low for customer comfort, according to the 1998 industry data of the American Customer Satisfaction Index.
Re-Evaluating The Net Promoter Score
By: Craig F. Kolb | 26/12/2007 | Marketing
December 2007
Fred Reichheld, an American loyalty guru, has argued that the days of customer satisfaction surveys are over (Reichheld, 2003). Instead we should only be measuring customer loyalty. According to Reichheld all that is necessary is a single question, which he labels 'The Ultimate Question'.
The Ultimate Question is simply "How...
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by:
Latest Sales Articles
Tips for Purchasing a Suit
By: Mejo John | 21/08/2008
Advice float from any nook and corner, and every fashion designer or a fashion expert would advice you on the matter of a suit. They would say that it is essential that every man has atleast one nice suit. You never can estimate when you would require a good suit for a wedding or for a business meet where formal attire is a must.
Something Smells - Not You, Is It?
By: Ramon Vela | 20/08/2008
During difficult financial times, sales can be very challenging. Especially since your clients can smell fear and desperation.
Direct Mail or Email - Use Your List
By: Ramon Vela | 20/08/2008
Experts suggest that you contact your database of prospects 30-50 times a year in multiple mediums such email, direct mail, telemarketing, in person, etc.
Events -- When to Conduct Yours
By: Ramon Vela | 20/08/2008
A marketing event is only as successful as the strong involvement of you and your event vendor partner.
C-level Relationship Selling: Selling at the C-level, the 5 Elements: Part III - Confidence
By: Sam Manfer | 20/08/2008
In order to sell at the C-Level you have to believe you belong with these people. This requires confidence and elimination of self doubt. This article will show how to build you’re confidence so that both you and the executive believe you belong.
How to Use Affiliate Marketing Processes to Start Up When Your Own Business
By: Suresh Kumar | 20/08/2008
Getting involved in an affiliate marketing home business is one good way to earn an income from home. An affiliate marketing business can be a means of earning a nice amount of income without having to put up a large investment to stock inventory.
Fantastic and Highly Fashionable Nyc Organization Spy Bag
By: m.jeya | 20/08/2008
The bag is a premium grade clear bag with a million and one uses. Fendi inspired Spy Bag Red is viewing the highest quality, inspired handbags available. The Spy Bag is the ideal travel organizer. The gorgeous red leather spy bag features one main roomy compartment and one inner wall zippered pocket. The authentic Fendi Spy Bag is made of buttery soft leather that seems to melt under your fingers.
Interesting Facts on Different Kinds of Men’s Underwear
By: Mejo John | 20/08/2008
There is no tricky question about the different kinds of men’s underwear that are existing today. It becomes little tricky when you are buying for your man for the first time from the huge variety. You might want to ask him which type he prefers going for as men differ from the shapes of underwear they wear.
More from Dave Origano
How To Use Controversial Marketing For Higher Profits
By: Dave Origano | 01/08/2007 | Advertising
Creating a marketing campaign is one thing, getting it to be successful is a whole other thing that lots of people never think about. Most marketers design some marketing materials and leave it at that. They don't get into developing their campaign further, refining it or even creating additional pieces. That's why the lazy marketer or business owner will always fail.
How You Can Easily Generate a Constant Stream Of Customers
By: Dave Origano | 20/06/2007 | Marketing
From meetings and conversations with many entrepreneurs I've seen that more then 90% are struggling with a weak, or no stream of new customers at all. They come to me all the time with the request to write a good advertisement, brochure or mailing for them. But does this actually work?
Eight Reasons For You To Quit That Pesky 9 to 5 NOW!
By: Dave Origano | 08/04/2007 | Home Business
Working a day job has long been the norm for vast numbers of us, waking early and punching a clock in the morning before beginning a day exactly the same as the previous one.
The Single Best Thing Super-Affiliates Have To Create Wealth
By: Dave Origano | 06/04/2007 | Affiliate Programs
In this article I will tell you what the number one thing is that all the super-affiliates use to create those enormous checks. Even I don't use it as much I should use it, but I'll give you exact instructions on how to use it.
Viral Marketing - How To Market Like A Plague!
By: Dave Origano | 06/04/2007 | Viral Marketing
Viral marketing has been a hot buzz on the net for quite some time already. It's a really powerful marketing tool; the Internet where information is primary medium of communication, it can be leveraged to boost results till greater heights.
The Power Of The Written Word or Why This One Skill Could Potentially Bring In Millions
By: Dave Origano | 06/04/2007 | Copywriting
There is one sentence that is all around my notebooks, in my workbooks and stuck on my monitor, with so much truth and power in it, it takes me to a new level of doing business every time I read it. This one sentence simply forms a barrier for a lot of marketers, though when you developed this one skill, a world of abundance opens for you.
How to Save Hours a Week, Be More Focused And a Lot More Productive
By: Dave Origano | 06/04/2007 | Motivational
Within the next few minutes you will hear a secret that changed my life quite a bit. It was no drastic change, though it helped me save hours a week and got me to do much more work for my business too.
3 Little Steps On Your Way to Success in Everything You Do!
By: Dave Origano | 06/04/2007 | Advice
Let's get to the point now folks! There is only one thing
you do need, and that is focus! But before I go into detail
on focus, I want to add that focus is just the second of the
three steps to success. I will reveal the third step in a
minute or two.
Business 
