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Three Limitations of your Sales Force and How to Overcome Them

Author: Eric M. Williams Author Ranking Blue | Posted: 20-12-2006 | Comments: 0 | Views: 357 | Rating:  (52) Article Popularity - Blue (?) Got a Question? Ask.
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The sales force, you can't live with them, and you can't live without them. Although only a few members of your firm have the "sales" designation, title, and responsibility, everyone in your firm is an integral part of the sales team and sales effort. Understanding the limits of your sales team will help you establish greater control over your firm's revenue and profits.

The FIRST of three limits to your sales efforts is time. You can't buy more time no matter how wealthy you become. However, you can become wealthy by managing your time more wisely. The return on your investment when you teach time management skills to your team is virtually unlimited. Although time is a limitation, it is not a barrier to success. Use time wisely and watch you revenue and profits soar and eliminate finger pointing and whining within your firm.

The SECOND limitation is resources. You must teach and train your team to properly utilize the existing resources and make it a habit to continuously search for, create and/or purchase additional resources for use in the sales process. Don't forget to utilize free or otherwise low cost resources such as books and audio tapes.

Energy is the THIRD and final limitation to your sales effort and one of the most overlooked. Energy is the excitement and positive enthusiasm exhibited by your entire staff. Energy is always created on purpose, it does not happen accidentally and it is totally infectious. Use your own ingenuity to create an energetic environment. Celebrate often (birthdays, anniversaries, record sales weeks, perfect attendance, etc) and create friendly competitions with awards, prizes and public praise. Creating a fun working environment is critical to creating a high energy team.

The action you should take today should be swift and immediate. The very existence of your business might depend on how well you can address and overcome these limitations. Addressing these three issues in an appropriate and creative manner will allow you to quickly establish much greater control over your firms revenue and profits.

Eric Williams is the founder of the Get Ready to Win Network. Contact Eric at ericw01@yahoo.com or 928-255-5379. For more information, click here: http://ericwilliams.48dayscoaching.com

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About the Author:
Eric teaches, trains and coaches leadership and management skills to employees at all levels of an organization. Using a variety of resources and tools, Eric helps others massively and quickly improve their skills, habits and attitudes. Eric is passionate about leading and motivating others toward achieving extraordinary results. His expertise is coaching and motivating others to exceed their own unique and specific goals and objectives through the Get Coaching to Win Network at http://ericwilliams.48dayscoaching.com
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