Scott Rogers is a Network Marketing Consultant/Trainer/Independent Marketer who Specializes in Helping Network Marketers Truly
Succeed in Their Chosen Businesses by Providing Resources, Education, and Tools for Effective Business Building and Marketing.
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http://www.NetworkMarketingEssentials.com
As a Network Marketing Consultant, I have people coming to me on a daily basis looking for advice and help in building their mlm business. Here is an area many people do not think about.
One of the things I like to help my clients understand is this concept:
Why would someone want to do business with you as opposed to another rep from your company? What makes you different? Are you independent or just following everyone else?
The truth is, most people don't really care that much about your company's history or compensation plan. What someone wants to know when they join you in business is this:
"Do you have a system that you are using to create success yourself now, and will you help and support me as I learn your proven system?"
(If you know how to effectively market your business, you can make whatever income you want regardless of the type of comp plan.)
A system is NOT the typical 'make up your list' or 'start handing out samples' routine. Someone wants to see your results and a REAL marketing system that is based on predictable, trackable results and not on chance. If you are not getting good results yourself and try to recruit other people, there is either a flaw in the so-called 'system' you are following or a flaw within yourself.
I see people all the time who are not having success who then try to recruit people and then tell them 'all you need to do is follow the system.' Think about that: if the system you are promoting is all you need to follow; if you are not having success, you need to either question the system or question your actions to determine how you can change that.
People sign up with people, and not with companies. Prospects deserve to know what makes you different than all the other thousands of reps in your company. When you figure that out and start promoting yourself first; you will begin to attract the type of people you want to work with and earn more credibility with your prospects.
Remember, you need a business built with predictable results, and not one build on chance or hope.
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