Elizabeth Miranda
VP of Franchise Development for
WSI" target="_blank">www.wsicorporate.com">WSI Corporate
and
" target="_blank">www.ExpertiseOnline.com"> "Founder of ExpertsOnline"
A prominent brand name can equal prominence in business. Operating under the umbrella of an established name can reap very significant rewards for franchisees. The franchise holder is also saved time and effort by not having to concern themselves with worrying about publicity or advertising campaigns – their potential customers will very likely already know about the company already. And this is a really positive thing as people have a propensity to form and keep alliance with names they know and products or services they are already familiar with.
Being able to tap into an already established market and benefit from provably effective systems alongside a reputable business name means that many new franchise holders begin trading healthily on their very first day of business.
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YOU CAN PUT ALL YOUR EGGS IN ONE BASKET
We’ve all heard the saying, “Don’t put all your eggs in one basket.” And in today’s rather nerve-wracking times of financial uncertainty this adage, while slightly worn out and clichéd, couldn’t seem more apt. After all, we’d be foolhardy indeed to take too many risks in such turbulent times, wouldn’t we? Yes. But…
In recession we need to invest wisely. We need to put our eggs into baskets that we know are strong, well made, don’t have holes in them, and more importantly are carried by people who won’t drop them. Look at it this way, whilst we’re looking at the old egg-basket metaphor, - franchise works because of the following:
· The eggs are your investment – or money.
· The basket you put your eggs into represents the franchise company’s products or services. – And you know the basket to be up to holding your eggs safe because it has a track record of doing so.
· The one holding the basket is the company itself. Remember, the company hasn’t dropped anyone’s baskets so far, so you should feel confident.
DO ALL FRANCHISES WORK?
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So do all franchises work? No, not all franchises work, as with anything there are always exceptions to the rule. But there is a greater guarantee of success with a franchise and in particular, certain types of franchise, than start from scratch own businesses.
Choosing a franchise wisely is imperative in a recession. Though it may at first appear prudent to opt for a franchise with a well-known fast food outlet or famous retail brand for luxury goods, it really pays to ask yourself the following questions:
1. Will people be inclined to spend more money on take-out dinners when they’re obliged to budget in a recession, or less?
2. Will they be spending on luxury goods or, like many others in the same situation, trying to economise?
In reality, it’s the little extras that get sacrificed first when people are cutting down what they spend – ready cooked fast food and luxury items are things we can all do without. Even well-established companies in the above industries will expect to see a significant drop in sales as recession takes hold. And that isn’t good news for their new franchisees.
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The question is, what sort of franchises and business are forecast to thrive in a recession?
Logically, a boost in online business is predicted. The Internet keeps on growing and is the first source of information many of us turn to. But business accomplishments online depend very much on effectual promotion.
This is where the skills of a company like WSI are best put into practice. WSI’s many certified consultants have been helping small and medium sized businesses make their endeavours viable online for over a decade. And with the speedy growth in the number of businesses that are looking to enhance their online productivity, the amount of prospective customers looking for this sort of service expected to increase dramatically. In comparison to luxury goods and products, indispensable services like those provided by WSI consultants look set to be even more in demand than ever. And that’s what makes consultancy franchises with WSI the ideal kind of franchises to consider now. Franchises work, think eggs, baskets, and you’ll know why.
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