Understanding this success principle is recognizing that no one achieves success without other people. One way or another you will need other people to achieve success. Getting the help of other people requires that those people buy you. It doesn’t matter if you’re interviewing for a job, asking for someone’s vote, or selling a service to someone; each circumstance requires other people buying you.
Even though you may cringe at the thought of being a sales person realize everyone is a sales person and so are you, your success depends on your ability to do it well. You’ve been selling since you were a little kid. Remember how you would sell your Mom and Dad on the idea of buying you something? You were persistent and determined. At the time you didn’t understand you were selling and your parents discouraged this behavior. Yet if you ever want to succeed at anything you have to be able to sell yourself. Your ability to sell yourself begins with the people you want to sell to, knowing who you are. Don’t you like to buy things from people you know rather than a complete stranger? Most people do. Being able to utilize this success principle starts with helping the people you want to buy from you to know you.
Your parents had to love you, other people don’t have to even like you. Yet you need people to like you in order for them to buy you. People like people who help them better than anyone else. How can you help the people who know you, and that you want to work with? This help must be given with no strings attached, or your simply manipulating people. You don’t like to be manipulated and neither does anyone else. When you try to manipulate people you blow your chances for having people trust you and that is the next key element in this success principle.
People like to buy from people they can trust. You trust people who put your needs ahead of their own. When you demonstrate your understanding, and help them to discover the best solution for them, people will trust you because they know you aren’t just looking out for number 1. Earning the trust of others is a huge part of selling yourself and implementing this success principle.
When people buy you they empower you. They empower you to help them. They empower you to reach out to other people like them. They empower you to grow and expand and achieve success. You have to earn empowerment from others, but the rewards are well worth the effort.
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