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Publishing your own book online requires a website that will generate traffic and make sales. While the vast majority of eBook publishers choose the mini-website to promote their product, the simple reality is that such a design will never generate enough traffic to make the publisher happy.
If you think about it, the mini-website has one significant flaw: content. People that are browsing the web are looking for information, and the simple reality is that the mini-website has very little of it. What incentive do search engines have to send traffic to such a website? Even if people do find your site, what incentive will they have to stay? In other words, without real content, your website is virtually worthless.
Not only will search engines have a hard time sending you traffic, a one page sales letter screams site designed to make money. By hosting content for your audience, you are establishing credibility and making it more likely they will buy your eBook.
Sure, a single page sales letter pushes the sale from the start, but it also turns off a number of visitors, and kills your sites credibility as a whole. Instead, design your site with the objective of both meeting visitor expectations and making it as easy as possible for the visitor to navigate onto the sales page. Treat the content pages of your site like a funnel, and make your goal to get the visitors onto the sales page. Your long term chances for making sales online will be drastically increased compared to the single page mini-website.
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