Article is very efficient vehicle to get more traffic to your website, increase its page rank, plus as a consequence to get more leads for your sales department. If you are novice in SEO or getting your website higher on the google ranking, you should know the differences in search engine treating for article and press release. Let’s review article submission strategy and its special niche in comparison to PR or video and text blogs:
1. Article means new knowledge and no ads. When you are writing your article, please try to keep reasonable compromise between you and media portal editor – you would like to place as much keywords in article header as possible while article editor will try to minimize the number of keywords in the header – editor is stronger than you – he can simply decline the article, which is abusing its header and introduction sentences. Article allows author (not company) logo or small photo
2. Press Release means new product or service announcement and it has date and place, introduction, body, and about company sections. Press Release normally allows you some advertisement, but in very modest manner. Press Release could be placed to a large number of media sites, sometimes for small fee, but often free of charge. Press Release typically has shorter life cycle and is forgotten in few months – similar to paper magazine or newspaper publication
3. Where to submit. Assuming that your news is ready for publication, next question is where to submit? This requires you to do your homework and preparation. Open google, type in the search box something like “submit your article”. Bunch of web pages will be on the first page. Well – open each one-by-one, establish (typically free) account and go ahead and publish. Then you should expect new article submission sites portals will send you invitations to publish on their sites and you will become established author in very short period of time – if you publish one article per week – one year is the reasonable period to become famous author.
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