I am an Independent Creative Consultant dealing with Advertising, Direct Marketing, Viral, Digital & Interactive Communications, et al. I primarily function under the banner of MeSushovan and provide ad agencies, communication network, brand boutiques, creative shops and the like with Creative Solutions as a Creative Outsource to them. The Brands, so far I have handled, are Microsoft, Samsung, Sharp, Pepsi, The Times of India, Airtel, Aktel, Reliance India Mobile, Apollo Hospitals (Dhaka), Wild Stone Deo (for men), Anmol Biscuit, Olympic Energy Plus Biscuit, Dhaka Bank, Allahabad Bank, etc. to name a few. And the agencies, I have done my stint with, are Mudra, Wunderman (Y&R), ARC Worldwide, A Positive Euro, and others. I also co-own a first of its kind designer studio Brand called YOUnique... because you are unique. And unless you visit www.itsyounique.blogspot.com, you are sure to miss on something that's really unique! For more details on me and my work, feel free to shoot your mail to: rana12feb@gmail.com In case you want to read my Blog, simply visit http://kidntramp.blogspot.com/ If you wish to write with me, anytime, anything, just take a peek into http://dowr8.blogspot.com/ And to view a selected set of interesting TVCs of mine, all you got to do is click http://www.youtube.com/user/mesushovan
A few days back, a SMS reached my cell. The message was, “Sumtimes v struggle thru a tasteless coffee till d last sip n we find d sugar lying at d bottom of d cup… THAT’S LIFE… Enough sweetened, but not stirred well!”
When the message came, I was sleeping. With its arrival beep, I woke up, actually. Initially, I was not enough intrigued but as I kept reading the text for more than once, something in it encouraged me to think.
Precisely, not only think but also write this piece.
Let me begin with a doubt.
If we found the coffee was tasteless firsthand, then why would we continue to sip into it until the last draw! Why won’t we order a new cup of coffee – in the present context that is trying to change our life? Since, having a new set of life in the life, we are living already, is not possible!
We won’t do this because we are too lazy or reluctant to adapt to any change? Or we simply love to carry on with the tastelessness dwelling on a hope that the tastelessness, which is occurring presently, might turn into a helluva tastefulness later on, automatically?
If this is hope, then certainly we are neither lazy nor reluctant. Reason being, laziness or reluctance can never entail hope. On the contrary, if there is no hope, there can’t be any hope against hope as well.
The logic is simple. If I’m not in front of the mirror how can someone or I see my mirror image?!
So, the only possibility remains in any such tasteless situation is hope, and hope is human, so are we. Hence, the equation forms as Hope = Human(s).
If so, and as hope also generates will and subsequently will paves ways – one after another – for us, then why shouldn’t we find at least one way i.e. a spoon to stir the coffee earlier than it comes to a tasteless end?!
Does it mean that hope alone is not sufficient? Yes, true. Only hope can do nothing. To get a thing or two done, successfully, hope should always be backed up by the sheer courage of action. That is work. And that’s why, work is worship.
Now, from the gamut of life if we bother to separate a small pocket of relationship and do apply this theory, I reckon, we can very well comprehend the importance of having such a spoon in our life.
Here the spoon can be anyone. A good friend, a family member, a relative, a colleague, an acquaintance, or even a mere stranger. The reality lies in the fact that we have to identify the RIGHT spoon only to accomplish our task in hand. That is stirring the coffee. Otherwise, irrespective of our indomitable courage to work hard (and hope harder) success in a relationship (or life) i.e. the sweetness of the coffee will remain ever elusive to us.
Just the reason, every successful man (woman and human included… LOL) has or should have the right kind of associates and association. More so, as after a while post our childhood, our inherent and inherited qualities get empowered by our imbibed virtues.
Therefore, whenever we tend to lose on life or on a relationship, I guess, we must think, “Is the spoon missing?”
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