Print on demand in chennai,Publisher problems & POD Benefits

Publisher Problems and POD Benefits

Returns :
Publisher Problem
High bookstore returns and low sell-through as a result of the books’ lack of perceived value by the reader.
Print-on-Demand Benefit:
Database-driven on-demand printing coupled with the use of variable data technologies will customize and personalize the book’s content to the reader. Additionally, digital printing technologies offer attractive short-run economies, which may enable the book publisher to operate with a more conservative production forecast.Further more details http://www.bhavishgraphics.com/book.html

Demand :
Demand for a given book is often unpredictable due to the nature of the content or lack of solid market data. In the case of course packs and customized textbooks, late student enrollments in colleges means going back to press in September and holding extra offset printed books for another 6 to 10 months.
Print-on-Demand Benefit:
Whether the book is a first printing of a niche trade book or a backlist title being sold by online booksellers, demand may be impossible to forecast. On demand book production ensures that there will not be lost sales due to stock out situations or excess and obsolete inventory, from the perspective of the cost to produce as well as reduced time in the production cycle.

For more details about Print on demand benefits: http://www.bhavishgraphics.com

Book publishing through POD

Print On Demand with digital technology is used as a way of printing items for a fixed cost per copy, irrespective of the size of the order. While the unit price of each physical copy printed is higher than with offset printing, when setup costs are taken into account digital Print On Demand provides lower per unit costs for very small print runs than offset printing methods.

While the unit cost of a book or print produced using POD is usually higher than one produced as part of a longer print run, POD does bring some key business benefits: 1) large inventories of a book or print do not need to be kept in stock, 2) the technical set-up is usually quicker and less expensive than for offset printing and 3) there is little or no waste from unsold products. These advantages reduce the risks associated with publishing books and prints and can lead to increased choice for consumers.