Article Marketing can be a magnificent technique for website promotion but only if it's done right. I mean, why are we writing articles anyway?
Are we writing them just because we love to write? Are we writing them because we want to brag to our friends and family about the fact that we've been "published?"
I don't know about you, but most article marketers, like me, write articles for two reasons: To offer valuable and interesting content to our "target market" and then entice them to click the link provided in the Resource Box.
Really, at the end of the day, we want targeted website traffic and as much of it as humanly possible. It's for this reason that you must put as much thought into crafting your Resource Box as you do your article copy.
Here are 5 tips to make your Resource Box a winner:
1. Write your Resource Box in the "third-person."
While it may seem silly, readers find them to be much more credible than those written in the "first-person." You will gain more trust and get more clicks, if your Resource Box says, "Author Name is..." rather than "I am a..."
It's cultural conditioning, really. How many books have you read where the "Author Bio" said something like, "Hi, my name is John Smith and I'm the author of this fine book you've just purchased?"
The answer: Probably never!
Almost every book sites an author's credentials in the "third-person" and so should you.
2. Your Resource Box should include information which speaks to your expertise.
If you're writing an article about "Gardening," you might include a statement like: "Author Name has been gardening for over 22 years." Any honest statement of credibility will be well-received.
3. Include a clear "Call-To-Action."
It can be subtle, like "please visit: YourDomain.com" or more direct, like "Click Here for more information." Just make sure to include a "Call-To-Action" or you'll miss out on a whole lot of clicks!
Believe it or not, people really do want to know what you'd like them to do. Make it easy on them; don't leave them in "limbo."
4. Use "Anchor Text" links whenever the article directory allows.
"Anchor Text" is any piece of text that is hyperlinked to a website. "Anchor Text" will boost your site's Search Engine Optimization by improving the value of the link in the search engine's eyes.
5. Make an offer for some "free information" in your Resource Box.
This won't always be applicable but whenever possible, making an offer for free information will generally bring more website traffic.
Just make sure to use an autoresponder to capture your visitor's contact information so you can follow up with them in the future. This will allow you to improve your credibility and improve your relationship with those who join your list.
Hopefully, this article will have been a great benefit to you! I can't emphasize enough how important it is to craft a compelling Resource Box.
It's quite a shame; many article marketers spend lots of time writing their "body content" and then put little thought into their Resource Box copy.
Remember, we're involved in Article Marketing because we want targeted traffic to our websites. If we're not generating traffic, we might just as well buy PPC advertising.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Any reviews on Training anad generalization of ...
By: Lady Day- Mack | 19-07-2008
Any reviews on Training anad generalization of affective behavior displayed by youth with autism
Gena, A., Krantz
Can a breast support garment help in the ...
By: mckinnis | 22-04-2008
can a breast support garment help in the prevention of cysts, tumors or breast cancer?
Is it the complete article?
By: curioso | 02-03-2008
There is not missing something below in this article? I could think this is only the first page of a larger article. is it?
Buying shoes online
By: brownc3cbrown | 28-09-2007
when i buy and do not get the shoes can i what do i need to sue and an i sue
Removal of rust on cast iron
By: crbaker | 27-09-2007
what is the best way to remove rust from a cast iron skillet?
What do they actually do at the clerks office in ...
By: redi2talk | 26-09-2007
what do they actually do at the clerks office in vegas? Why do they not want copies of divorce decree? Do they just take your word?
Q&A Powered by:
Latest SEM Articles
Online Classified Ads Can Bring Free Traffic
By: Garey Simmons | 10/10/2008
Newspapers are what we typically associate with the standard classified ad. However, Internet classified ads can be far more effective at sales and generating traffic to your website. Classified ads on the web give people instant gratification when they choose to buy or click a link, unlike a newspaper.
How to Build the Right Social Media Network for Driving Website Traffic
By: Deepak Dutta | 09/10/2008
Are you spending too much time at social media sites like digg, facebook, stumbleupon, etc. to drive web traffic? Have you seen any substantial results from your efforts? You are not alone. Thousands of people try to promote their websites using social media tools and fail miserably due to the lack of a solid plan.
4 Killer Article Marketing Tactics To Grab More Enthusiasts For Your Online Home Business Opportuni
By: Juhani Tontti | 09/10/2008
You will get more motivated visitors for your online business opportunity, if you think the whole article marketing process piece by piece. By doing the details right, your online business opportunities grow both their visitor numbers and quality.
Search Engine Marketing 101: Create PPC Ads That Get Clicked
By: Derek Gehl | 08/10/2008
Looking for a search engine marketing strategy that will get you qualified traffic in a hurry? Pay-per-click advertising can do all that and more. The key is to maximize its power by writing an ad that will persuade the most eager buyers to click through to your website. Check out these three tips for creating search engine PPC ads that will deliver just that.
Get More Website Traffic From the Net's Top Shopping Sites
By: Derek Gehl | 08/10/2008
Why list your products on the top shopping comparison sites? In a word -- traffic. Lots more website traffic that's laser-focused on the people who are actively looking for what your site offers. And since shopping site listings rise to the top of the search engine rankings so quickly, a shopping site can be your pipeline to a top ranking for your top keywords and products -- without having to do any of the optimization work yourself! Find out how to rocket to the top of their listings.
How To Use Case Studies As An Effective Sales Tool
By: Deep Arora | 08/10/2008
When running your business it can often be difficult to know where to start to market your services and how to sell your product. Just because you are a great builder, accountant or dog groomer doesnt mean that you are a great salesperson!
Pay Per Click; A General Guide For Newcomers To Online Advertising
By: Thomas Pretty | 08/10/2008
A brief and introductory guide to pay per click advertising and the differences between Adwords and Adsense.
The Big Mantras of Search Engine Marketing
By: Naman Jain | 08/10/2008
No business on the web can flourish without optimum search engine marketing techniques. Search engine marketing is required in order to promote and make website more profitable and effective. Here are some tips for the same.
Internet 
