Click Fraud: Detection and Prevention

What is the Meaning of Click Frauds?

Click fraud is a kind of rigorous internet crime in which a person clicks on ads for a number of times with an aim to spend the advertiser’s money. In simpler words, the system can be better defined as a process of paying out cash for false clicks. In today’s growing internet world, the threats of click frauds have shaken the website owners. Many website owners have realized the negative implications of this serious crime and are sharing their concern with others in the online business place. Click fraud has been a subject of global controversy. It has become the subject matter of the increasing litigation as only search engines are getting benefits from this.

How to Detect the Fraud?

A website owner who is running a PPC campaign on his website can detect this fraud if it is going on his website. Actually, a website owner has an access to all the data stating the number of clicks received in a particular period of time. For example, a website owner targeting niche keywords receives 100 clicks within a span of few minutes or hours and does not generates any conversions; it might be a matter of click frauds wherein a competitor might be using a software agent to send invalid clicks to his advertisement. He goes through the quality of the clicks and reports it to the authorized body to take the desirable actions.

Preventions:

To prevent this crime, many web hosting websites offer access logs. If you are also being offered access logs, it is important for you to report the same to Google. Through the access logs, Google will be in a position to keep a strict check onto any unauthorized activity on your website. Besides this, you can easily get a click monitoring software, available freely on the internet. Furthermore, you can report the frauds to Google in case you come across the one.

Click fraud is a serious offense and it has become a priority to check its growing networks.